EXCITE 2016 vs.

EXCITE LIVE- PURCHASING BEHAVIOUR & UPSELLING STRATEGY

Last Updated: 29 Jul 20

EXCITE 2016 - CURRENT EXCITE LIVE - FIRST EXCITE LIVE - ADDED VALUE FIRST OPTION ADDED VALUE UPSELLING OPTION
PURCHASE OPTION UPSELLING OPTION vs CURRENT PURCHASE MINUS VS. CURRENT ARE IN RED vs CURRENT PURCHASE ∆ VERSUS FIRST OPTION ARE IN BLUE

CONTENTS - LEVEL UP YOUR WORKOUT (PERSONALIZED TRAINING VARIETY)

+Continuously updating Sessions (train with a Pro)
+Routines (challenge yourself)
CONTENTS - LEVEL UP YOUR WORKOUT (PERSONALIZED TRAINING VARIETY) +Outdoors content (train anywhere in the world)
+Continuously updating Sessions (train with a Pro) +LIVE UI (Results in a fun and motivating way)
+Routines (challenge yourself) +Technogym Coach (Your own personal coach)
+Outdoors content (train anywhere in the world) +Swiftpad on RUN & SYNCHRO
+LIVE UI (Results in a fun and motivating way)
EXCITE UNITY w/ RUN EXCITE LIVE 7000 + EXCITE LIVE 9000 + +Technogym Coach (Your own personal coach)
+Swiftpad on RUN & SYNCHRO CONNECTIVITY - MOBILE CONNECTED (YOUR WORLD WITH YOU)
+Integrated universal wireless charger
1000 Contents LICENSE Contents LICENSE EQUIPMENT - RETHINKING DESIGN (SPACE SAVVY) +Connectivity with smartwatches
+ANT+ connectivity
+HD displays
+RUN -30% footprint but more training space
+RUN EQUIPMENT - RETHINKING DESIGN (SPACE SAVVY)
+Synchro with adjustable ramp and converging total-body levers; BIKE with walkthrough design & reduced Q-Factor; RECLINE with +HD displays
reduced Q-Factor +RUN -30% footprint but more training space
+Synchro with adjustable ramp and converging total-body levers; BIKE with walkthrough design & reduced Q-Factor; RECLINE with
reduced Q-Factor
+ RUN biofeedback

CONTENTS - LEVEL UP YOUR WORKOUT (PERSONALIZED TRAINING VARIETY) CONTENTS - LEVEL UP YOUR WORKOUT (PERSONALIZED TRAINING VARIETY)
+Routines (challenge yourself)
+Continuously updating Sessions (train with a Pro)
+Outdoors content (train anywhere in the world)
+Routines (challenge yourself)
+LIVE UI (Results in a fun and motivating way)
+Outdoors content (train anywhere in the world)
+Technogym Coach (Your own personal coach)
+LIVE UI (Results in a fun and motivating way)
+Swiftpad on RUN & SYNCHRO
+Technogym Coach (Your own personal coach)
+Swiftpad on RUN & SYNCHRO
CONNECTIVITY - MOBILE CONNECTED (YOUR WORLD WITH YOU)
EXCITE UNITY w/ RUN EXCITE LIVE 7000 + +ANT HR CONNECTIVITY - MOBILE CONNECTED (YOUR WORLD WITH YOU)
EXCITE LIVE 5000
600 Contents LICENSE EQUIPMENT - RETHINKING DESIGN (SPACE SAVVY)
+ANT HR & Connectivity

+HD displays EQUIPMENT - RETHINKING DESIGN (SPACE SAVVY)

+RUN -13% footprint but more training space
+HD displays
+RUN max speed 22 kmh (+2 vs. RUN EXCITE 600)
+RUN -30% footprint but more training space
+RUN frame & design is the same of full-optional (RUN 600 was instead lighter than RUN 1000)
+RUN max speed 25 kmh (+5 vs. RUN EXCITE 600)
+SYNCHRO with adjustable ramp and converging total-body levers; BIKE with walkthrough design & reduced Q-Factor; RECLINE with
+RUN frame & design is the same of full-optional (RUN 600 was lighter than RUN 1000)
reduced Q-Factor
+SYNCHRO with adjustable ramp and converging total-body levers; BIKE with walkthrough design & reduced Q-Factor; RECLINE with
- No fast-tracks on equipment (but still have Swiftpad feature for fast equipment management), only one couple of HS on equipment, no
reduced Q-Factor
InMotion light on treadmill, no inclinable seat on Recline

CONTENTS - LEVEL UP YOUR WORKOUT (PERSONALIZED TRAINING VARIETY)

+Routines (challenge yourself) CONTENTS - LEVEL UP YOUR WORKOUT (PERSONALIZED TRAINING VARIETY)
+Outdoors content (train anywhere in the world) +Continuously updating Sessions (train with a Pro)
+Advanced entertainment UI (Apps & personalized content) +Routines (challenge yourself)
+LIVE UI (Results in a fun and motivating way) +Outdoors content (train anywhere in the world)
+Technogym Coach (Your own personal coach) +Advanced entertainment UI (Apps & personalized content)
+Swiftpad on RUN & SYNCHRO +LIVE UI (Results in a fun and motivating way)
+Technogym Coach (Your own personal coach)
EXCITE LIVE 7000 + CONNECTIVITY - MOBILE CONNECTED (WORLD WITH YOU) +Swiftpad on RUN & SYNCHRO
EXCITE TV w/ RUN 1000 EXCITE LIVE 5000 +ANT HR
Contents LICENSE CONNECTIVITY - MOBILE CONNECTED (YOUR WORLD WITH YOU)
EQUIPMENT - RETHINKING DESIGN (SPACE SAVVY) +ANT HR
+HD displays
+RUN -30% footprint but more training space EQUIPMENT - RETHINKING DESIGN (SPACE SAVVY)
+SYNCHRO with adjustable ramp and converging total-body levers; BIKE with walkthrough design & reduced Q-Factor; RECLINE with +HD displays
reduced Q-Factor +RUN -30% footprint but more training space
- No fast-tracks on equipment (but still have Swiftpad feature for fast equipment management), only one couple of HS on equipment, no +SYNCHRO with adjustable ramp and converging total-body levers; BIKE with walkthrough design & reduced Q-Factor; RECLINE with
InMotion light & cooling fan on treadmill, RUN max speed 22 kmh (-3 kmh vs. RUN 1000), RUN max inclination 15% (-3%), no reduced Q-Factor
inclinable seat on Recline

CONTENTS - LEVEL UP YOUR WORKOUT (PERSONALIZED TRAINING VARIETY) CONTENTS - LEVEL UP YOUR WORKOUT (PERSONALIZED TRAINING VARIETY)
+Routines (challenge yourself)
+Continuously updating Sessions (train with a Pro)
+Outdoors content (train anywhere in the world)
+Routines (challenge yourself)
+Advanced entertainment UI (Apps & personalized content)
+Outdoors content (train anywhere in the world)
+LIVE UI (Results in a fun and motivating way)
+Advanced entertainment UI (Apps & personalized content)
+Technogym Coach (Your own personal coach)
+LIVE UI (Results in a fun and motivating way)
+Swiftpad on RUN & SYNCHRO
+Technogym Coach (Your own personal coach)
+Swiftpad on RUN & SYNCHRO
CONNECTIVITY - MOBILE CONNECTED (YOUR WORLD WITH YOU)
EXCITE LIVE 7000 +
EXCITE TV w/ RUN 600 EXCITE LIVE 5000 +ANT HR CONNECTIVITY - MOBILE CONNECTED (YOUR WORLD WITH YOU)
Contents LICENSE EQUIPMENT - RETHINKING DESIGN (SPACE SAVVY)
+ANT HR

+HD displays EQUIPMENT - RETHINKING DESIGN (SPACE SAVVY)

+RUN -13% footprint but more training space
+HD displays
+RUN max speed 22 kmh (+2 vs. RUN EXCITE 600)
+RUN -13% footprint but more training space
+RUN frame & design is the same of full-optional (RUN 600 was instead lighter than RUN 1000)
+RUN max speed 25 kmh (+5 vs. RUN EXCITE 600)
+SYNCHRO with adjustable ramp and converging total-body levers; BIKE with walkthrough design & reduced Q-Factor; RECLINE with
+RUN frame & design is the same of full-optional (RUN 600 was lighter than RUN 1000)
reduced Q-Factor
+SYNCHRO with adjustable ramp and converging total-body levers; BIKE with walkthrough design & reduced Q-Factor; RECLINE with
- No fast-tracks on equipment (but still have Swiftpad feature for fast equipment management), only one couple of HS on equipment, no
reduced Q-Factor
InMotion light, no inclinable seat on Recline

CONTENTS - LEVEL UP YOUR WORKOUT (PERSONALIZED TRAINING VARIETY)

EXCITE LED w/ RUN 1000 EXCITE LIVE 700
+Routines (challenge yourself)
+LIVE UI (Results in a fun and motivating way)
CONTENTS - LEVEL UP YOUR WORKOUT (PERSONALIZED TRAINING VARIETY) +Technogym Coach (Your own personal coach)
+Routines (challenge yourself) +Swiftpad on RUN & SYNCHRO
+LIVE UI (Results in a fun and motivating way)
+Technogym Coach (Your own personal coach) CONNECTIVITY - MOBILE CONNECTED (YOUR WORLD WITH YOU)
+Swiftpad on RUN & SYNCHRO
EXCITE LIVE 900 +Bluetooth conectivity
+Connectivity with smartwatches
EQUIPMENT - RETHINKING DESIGN (SPACE SAVVY) +ANT+ connectivity
+HD displays, LCD touch displays
+RUN -30% footprint but more training space EQUIPMENT - RETHINKING DESIGN (SPACE SAVVY)
+Synchro with adjustable ramp and converging total-body levers; BIKE with walkthrough design & reduced Q-Factor; RECLINE with
+HD displays, LCD touch displays
reduced Q-Factor
+RUN -30% footprint but more training space
+Synchro with adjustable ramp and converging total-body levers; BIKE with walkthrough design & reduced Q-Factor; RECLINE with
reduced Q-Factor

CONTENTS - LEVEL UP YOUR WORKOUT (TAILORED TRAINING VARIETY)

EXCITE LED w/ RUN 600 EXCITE LIVE 500
+Routines (challenge yourself)
CONTENTS - LEVEL UP YOUR WORKOUT (TAILORED TRAINING VARIETY) +LIVE UI (Results in a fun and motivating way)
+Routines (challenge yourself) +Technogym Coach (Your own personal coach)
+LIVE UI (Results in a fun and motivating way) +Swiftpad on RUN & SYNCHRO
+Technogym Coach (Your own personal coach)
+Swiftpad on RUN & SYNCHRO
CONNECTIVITY - MOBILE CONNECTED (YOUR WORLD WITH YOU)
EXCITE LIVE 700 EQUIPMENT - RETHINKING DESIGN (SPACE SAVVY)
+Bluetooth conectivity
+Connectivity with smartwatches
+HD displays, LCD touch displays +ANT+ connectivity
+RUN -13% footprint but more training space
+Synchro with adjustable ramp and converging total-body levers; BIKE with walkthrough design & reduced Q-Factor; RECLINE with
reduced Q-Factor EQUIPMENT - RETHINKING DESIGN (SPACE SAVVY)
- No fast-tracks on equipment (but still have Swiftpad feature for fast equipment management), only one couple of HS on equipment, no +HD displays, LCD touch displays
InMotion light, no inclinable seat on Recline +RUN -13% footprint but more training space
+Synchro with adjustable ramp and converging total-body levers; BIKE with walkthrough design & reduced Q-Factor; RECLINE with
reduced Q-Factor

CONTENTS - LEVEL UP YOUR WORKOUT (TAILORED TRAINING VARIETY)

+Routines (challenge yourself)
CONTENTS - LEVEL UP YOUR WORKOUT (TAILORED TRAINING VARIETY) +LIVE UI (Results in a fun and motivating way)
+Routines (challenge yourself) +Technogym Coach (Your own personal coach)
+LIVE UI (Results in a fun and motivating way) +Swiftpad on RUN & SYNCHRO
+Technogym Coach (Your own personal coach)
+Swiftpad on RUN & SYNCHRO
CONNECTIVITY - MOBILE CONNECTED (YOUR WORLD WITH YOU)
+Bluetooth conectivity
FORMA EXCITE LIVE 500 EXCITE LIVE 700 EQUIPMENT - RETHINKING DESIGN (SPACE SAVVY)
+HD displays, LCD touch displays
+Connectivity with smartwatches
+ANT+ connectivity
+RUN -13% footprint but more training space
+RUN maximum speed 22 kmh (+4 kmh vs. Jog Forma)
+Synchro with adjustable ramp and converging total-body levers; BIKE with walkthrough design & reduced Q-Factor; RECLINE with EQUIPMENT - RETHINKING DESIGN (SPACE SAVVY)
reduced Q-Factor +HD displays, LCD touch displays
- No fast-tracks on equipment (but still have Swiftpad feature for fast equipment management), only one couple of HS on equipment, no +RUN -13% footprint but more training space
InMotion light, no inclinable seat on Recline +RUN maximum speed 25 kmh (+7 kmh vs. Jog Forma)
+Synchro with adjustable ramp and converging total-body levers; BIKE with walkthrough design & reduced Q-Factor; RECLINE with
reduced Q-Factor