Universidad Autónoma De

Tlaxcala
Facultad De Ciencias Económico
Administrativas

Licenciatura En Negocios Internacionales

English

Trabajo: logo

Equipo:
Oscar Osvaldo Cruz Ramirez
Edgar Mauricio Santacruz Zapata
Luis Goyri cova
Sabine Polet Mejia Sosa
Edgar Mario Rojas
 1. define the information that will be on the polyester
sweatshirt label

The information that should be carried out on the label of a polyester

sweatshirt may vary according to the legislation and regulations of each
country, but here are some general recommendations:
● Composition: The label must indicate the composition of the material
used in the garment. In this case it should indicate that the sweatshirt
is made of polyester, and if it contains other fibers.
● Care instructions: It is important to include instructions on how to care
for the garment to maintain its quality and durability. This may include
temperature instructions for washing, drying, ironing, and dry cleaning.
● Size: The label should include the size of the garment, so that the
consumer knows what size to choose.
● Manufacturer's name and country of origin: The label must indicate the
name and address of the manufacturer of the garment, as well as the
country where it was produced.
● Safety warnings: In some countries, the label must include safety
warnings, such as if the garment contains small parts that may present
a choking hazard to children.
It is important that the information on the label is clear and easy for the
consumer to understand, and that it complies with local regulations.
 2. Why is polyester used in the creation of sweatshirts?

Polyester is a popular material in the creation of sweatshirts for several reasons:

● Strength and Durability: Polyester is known for being a strong and durable
material, making it ideal for frequently worn garments such as sweatshirts.

● Ease of Care: Polyester is easy to care for and maintain, as it dries quickly
and does not wrinkle easily.

● Good absorbency: Polyester has good absorbency, which means that it can
wick sweat and moisture away from the body during exercise.

● Wrinkle Resistance: Polyester is wrinkle resistant, which means polyester

sweatshirts can maintain their shape and appearance for longer.

For these reasons, polyester has become a popular material in the creation of
sweatshirts and other sportswear.
 3. Label form

Company logo

Description and features

Why did we choose this form of label?

As a first point its shape is very practical and subtle so it was convenient for us to
choose that shape, since it is placed on the back of sweatshirts, and it is not so big.
We place the logo above it, since it defines the corporate identity of the company,
generating greater impact on its marketing process.

Also the space that this gives us, is the ideal space for the descriptive information
and characteristics that will be shown below the Logo.

4. Logo description

A short logo was chosen because for us it is important to be memorable and create
a connection with consumers, it is a simple logo but that is why it is easier to
recognize in short periods of time, which makes it more effective to attract attention
and make a good impression for consumers, in addition simplicity is key to
designing a good logo.
 5. Verification and optimization of a product label.
We verify that the label meets the following legal requirements:
Brand name: Tinmar
Country of origin: Mexico
Care instructions: Do not bleach
Construction materials of the garment: Cotton
Check the design of the label
The design of the label is also important to attract customers and make the product
stand out in the market. Therefore, we review the design of the label and ensure
that it is attractive and consistent with the brand.
Verification and optimization of a product label involve identifying legal and market
requirements, reviewing the required information and the design of the label,
conducting market testing, and making adjustments to the label as necessary.
Marketing proposal to promote cotton sweatshirts:

Target Audience Definition: Conduct detailed research to identify the most

appropriate target audience for cotton sweatshirts. It can be people of all ages
looking for comfort, style and sustainable clothing.

Creating a strong brand identity: Develop a strong and consistent brand identity
that highlights the values related to sustainability, quality and comfort in cotton
sweatshirts. Create a distinctive logo and tagline that reinforce these attributes.

Attractive product design: Create a line of cotton sweatshirts with attractive and
modern designs that adapt to current fashion preferences and trends. Consider
collaborating with local designers or artists to add a unique touch to your
products.
Competitive Pricing Strategy: Set competitive prices that reflect the value and
quality of cotton sweatshirts, ensuring they are affordable for your target
audience. Offer discounts or special promotions to encourage purchase.
Social media marketing: Use social media platforms like Instagram, Facebook,
and Twitter to promote cotton sweatshirts. Create engaging visual content, share
photos of people wearing your hoodies, and provide information about product
benefits and features.

Loyalty Program: Implement a loyalty program to reward your recurring

customers. Offer exclusive discounts, gifts or early access to new collections of
cotton sweatshirts. This will build your customer loyalty and generate word of
mouth recommendations.
Measurement and analysis of results: Use social media and web analytics tools to
track your marketing efforts. Analyze metrics and data to assess which strategies
are most effective, and adjust as needed.

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