DECLARATION

I hereby declare that project titled “A study of consumer behavior in the entertainment industry” is an
original piece of research Work. It was not submitted to any other organization, university or institution
or published any time before.

The information has been collected from genuine and authentic sources. The work has been submitted
in Partial fulfillment of the requirement of BBA to our college.

Vishal Kumar
 ACKNOWLEDGEMENT

I take this opportunity to extend my sincere thanks to my project guide Mr. Dr.Anil kr. Grewal
Professofor having made my research project a great learning experience by giving me their guidance,
insides and encouragement which acted as a continues support for me during this entire period. I would
also like to express my gratitude to my Dr. Manju Singh, HOD BBA and my family and my pears for their
support during the completion of project report which leads to successful completion of my project
report.

Vishal kumar Dr. Anil Kumar Grewal

(Assistant Professor)
 MERI COLLEGE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Ministry of HRD, GOI and Govt. of Haryana, Affiliated to MD University, Rohtak)
46th Milestone, Rohtak Road, Delhi NCR, Haryana, INDIA

CERTIFICATE
Date:- 10/ 05/2023

TO WHOM SOEVER IT MAY CONCERN

This is to certify that Vishal kumar Student of Bachelor of Business Administrator (BBA) has successfully
completed his / her Project Titled “A Study of consumer behavior in the entertainment industry”. He /
She submitted this project in the fulfillment of the requirement of Bachelor of Business Administration
(BBA).

This project is submitted with following the rules and guidelines defined by Maharishi Dayanand
University, Rohtak for the Project.

Dr. Manju Singh

Head of the Department
MERI College of Engineering and Technology
 EXECUTIVESUMMARY

The project report is about the research investigating the “Analyzing the impact of online payment
security on consumer behavior “.
This research paper Analyzing the impact of online payment security on consumer behavior. It found that
customer satisfaction is dependent on the quality of the product and the services it provides. It also found
that the satisfaction of the product differs according to age group, with older people feeling less
satisfaction from modern products and younger people feeling less satisfaction from old products. This
research paper studied customer behaviour and how it affects satisfaction. It found that people who buy a
product by reviewing it get the best or average satisfaction, while those who don't review it get less
satisfaction. The main idea is that those who don't review the details get less satisfaction, but those who do
get more satisfaction get more satisfaction.
 TABLE OF CONTENTS
S. NO TOPIC PAGE NO

1 Title Page i

2 Declaration ii

3 Acknowledgment iii
4 Certificate iv
5 Executive Summary v
6 Chapter: - 1 1-3
(Introduction)
7 Chapter: - 2 4-7
(Literature Review)
8 Chapter: - 3 8-10
(Research Methodology)
9 Chapter: - 4 11-27
(Data Analysis and Interpretation)
10 Chapter: - 5 28-30
(Conclusion , Suggestion , Finding)
11 Bibliography 31-33
12 Annexure 34-38