TONG QUAN TH! TRUONG ign nay, Vigt Nam dang chang kién sy phat trim -manh mé cia cée Ung dung mang xi h6i. Cy thé, tinh {d8n thal diém hign ta, 6 lung ngusi dung trong nude 8 ting han 1% (tueng dudng 7 triGu ngubi dung) £0 vei nim 2020, chim khoding 73.7% téng dan 56. Nh su phé bign va khéng ngting ning cao chat lung cela cde Ung dung mang x8 hei, Vit Nam tré thanh Use gia dung thi 09 trén toan thé gid vé #6 lusng ‘nguél si'dung. én canh 46, trong nhuing nam gin diy, cdc nén tang video gia trf dang thé hign su phat trién vugt bic, din {du bei TikTok Tuy nhién, thi truéng nay dang eanh tranh kh ligt hon bao gid hét kiln tye nhiéu ong dn mang x8 hoi nhay vao cuse choi nhu Youtube voi ‘Youtube Shorts Instagram vel Instagram Reels.TONG QUAN THUONG HIEU “TIKTok Ia nén ting mang x8 hdi video ngén hang déu thé gisi hign nay. Thue hign su menh mang dén nguén cm hung séng tao, TileTok cung cap da dang tinh ning cho phép nguel sitdung dé dang va nhanh chéng tao ra nhung video ngin dée déo nham chia sé inhang kién thae thye tlén cung nhang khoanh khéc day ¥ nahia ‘rong euge s6ng hang nay. \Véi vi tr Top 1 ang dung ci n App Store va hn 100 trigu lust tl tran Google Play, TIkTek dang ngay cang chung minh v] thé din ‘43u cla minh trong vige mang Iai mét méi truéng true tuyén an ton, mét céng déng giai tr todn cu che nhiing ngui yeu thich su ‘sang tao va ty do thé hign ban than. (Theo thang ké tu App Store va Google Play thang 05.2021) od TikTok+ Muc TiEU CUA TIKTOK “Tiong ust nam 2021, TTR 8 Me wong vie 8 tanh nr tang hang dv ah we video gir ng gue ike hen nuchal rae Hey eninhths hak ngs dang mat ‘xy dung han dn thueng Neu. “ep nau cng cia TT hi nay dang ap tung & ks |e ef anh phn Ty nh, trong i eee {mann phe nude hn va nng than cong thé ni ing ki een dn 8% nga s6 ge Nam Ben can 45, a0% gust din rong nu We ny 8 thon ong snc eong 260 lb amarighones ‘iva lem kh gun sng ta vt mang nm ‘ul cho tte maul dn vig Nam, Kru we tanh Bhs {huge tin a nog tn 6 een ma THER mong run dy man pcb ong tn gia st THACH THUC MARKETING “rong val asingt Marian ia Tok wl ngin sich OF O48) yb una cng $000 4200000), ka dl 2 tng on nim 2024 hay 4 ast mot chén ch Martina Teen hong “Ten nap huang dn nau can Vig Nam dang sg @ Ka We ‘han ph thuse tinh va ng thn rn ef md we uct