MINI PROJECT-2 REPORT ON NEW PRODUCT DEVELOPMENT

Tesla Electric Vehicle Technology

Submitted in partial fulfilment of the requirements

For the award of the Degree of
Master of Business Administration
(2021-23)
(Dr. APJ AKTU, Lucknow)

BY

ADNAN AHMAD

Roll No.21GIMMBA045

MBA Semester 2

(GIMT, Greater Noida)

Report Submitted to:

Prof. Vipra kapoor

 PREFACE

Tesla was founded in 2003 by a group of engineers who wanted to prove that people didn’t need to

compromise to drive electric – that electric vehicles can be better, quicker and more fun to drive than

gasoline cars. Today, Tesla builds not only all-electric vehicles but also infinitely scalable clean

energy generation and storage products. Tesla believes the faster the world stops relying on fossil

fuels and moves towards a zero-emission future, the better.

Launched in 2008, the Roadster unveiled Tesla’s cutting-edge battery technology and electric

powertrain. From there, Tesla designed the world’s first ever premium all-electric sedan from the

ground up – Model S – which has become the best car in its class in every category. Combining

safety, performance, and efficiency, Model S has reset the world’s expectations for the car of the 21st

century with the longest range of any electric vehicle, over-the-air software updates that make it better

over time, and a record 0-60 mph acceleration time of 2.28 seconds as measured by Motor Trend. In

2015, Tesla expanded its product line with Model X, the safest, quickest and most capable sport

utility vehicle in history that holds 5-star safety ratings across every category from the National

Highway Traffic Safety Administration. Completing CEO Elon Musk’s “Secret Master Plan,” in

2016, Tesla introduced Model 3, a low-priced, high-volume electric vehicle that began production in

2017. Soon after, Tesla unveiled the safest, most comfortable truck ever – Tesla Semi – which is

designed to save owners at least $200,000 over a million miles based on fuel costs alone. In 2019,

Tesla unveiled Model Y, a mid-size SUV, with seating for up to seven, and Cybertruck, which will

have better utility than a traditional truck and more performance than a sports car.
 ACKNOWLEDGEMENT

I would like to thank my teacher Vipra ma’am & Pallavi ma’am who gave me this

opportunity to work on this project. I got to learn a lot from this project about Tesla

technology and its innovative idea to save the fuel and environment

At last, I would like to extend my heartfelt thanks to my parents because without

their help this project would not have been successful. Finally, I would like to thank

my dear friends who have been with me all the time.

Adnan ahmad

Roll No – 2100940700009
 CONTENTS

Serial No. Content Page No.

1 PREFACE

2 ACKNOWLEDGEMENT

3 INTRODUCTION

4 METHODOLOGY (INNOVATION PROCESS)

5 FEASIBILITY

6 FINDINGS

7 ( ANALYSIS )

8 LIMITATIONS ( BIBLIOGRAPHY )
CHAPTER - 1

Introduction
What is a Tesla?

— An all electric car created by Tesla Motors

— It’s not a hybrid – you don’t put gasoline in the car, it has no engine, it

has no tailpipe

— Charging the Battery

— Plug it into a 240 volt wall outlet at home (1/3 the cost of gasoline)

— Use Supercharger Stations on the road (Superchargers provide up to 170

miles of range in as little as 30 minute

— An iPad-like touch screen activates various functions of the car

— Your smartphone can interact with the Tesla

— It can tell you where your car is parked,

— How much longer it will be until the battery is charged,

— Or turn on the heater or A/C before returning to your vehicle

— Safety Features

— Because the Tesla has no engine, the front end becomes a crumple zone

— Battery pack located underneath the car creates a very low center of gravity

— A fully electric car releases no greenhouse gases or toxic fumes

 HISTORY
 — Tesla founded in 2003

— 2008 Musk becomes CEO

— Tesla sold 2,250 Roadster models between 2008 and 2012.

Tesla went public in 2010, the first American car company to do so since Ford Motor

Company in 1956.

— 2012 Supercharger station network introduced

— First deliveries of the Model S June of 2012

— Tesla introduces dual motor models of the Model S in January 2015

— First deliveries of the Model X September of 2015

— Tesla takes reservations for the Model 3 on March 31, 2016

— Model 3 delivered to first 30 customers on July 28, 2017

 CHAPTER – 2

Objective of study
Tesla introduced to the world its first electric car when people were not sure about

the electric cars cause it was not reliable but tesla proved to the world that a electric

car can be better, quicker and more fun to drive than fuel cars

Not only that with lots of AI feature and Autopilot tesla cars became a innovative

car and a unique car company

The main objective of tesla was to save fuel and save the environment

Tesla’s mission statement is “to accelerate the world’s transition to sustainable

energy.” The mission statement by Tesla shows the shift towards business approaches

that are more futuristic. The focus on sustainability indicates the compliance of the

company with global demands of business methods that align with calls for green energy.

Tesla adopted this mission statement after abandoning the earlier one whose focus was on

transitioning the world to sustainable transport. In this case, the company demonstrates its

focus on energy as the critical aspect of its business.

TESLA MODEL 3 TOUCH

SCREEN
Annual Service
 Inspection
Unlike gasoline cars, Tesla vehicles requires no oil changes, fuel filter, spark plug

replacements, or emission checks. As an electric car, even brake pad replacements are rare

because most braking energy is regeneratively captured by the motor and returned to the

battery.

Year 1 Year 2 Year 3 Year 4

12,500 miles 25,000 miles 37,500 miles 50,000 miles

Multi point inspection X X X X

(w/tire rotation and

alignment check)

Cabin air filter X X X X

replacement

Wiper blade set X X X X

replacement

Key fob battery X X X X

replacement (set)

Brake fluid replacement X X

A/C service X X
Battery coolant X

replacement

Service cost $400 $700 $400 $900

CHAPTER – 3
 INDUSTRY REVIEW
The founders were influenced to start the company after General Motors recalled all
its EV1 electric cars in 2003 and then destroyed them,[4] and seeing the higher fuel
efficiency of battery-electric cars as an opportunity to break the usual correlation between
high performance and low fuel economy in automobiles.[5] The AC Propulsion tzero also
inspired the company's first vehicle, the Roadster.[6][7] Eberhard said he wanted to build "a car
manufacturer that is also a technology company", with its core technologies as "the battery,
the computer software, and the proprietary motor".[8]
Ian Wright was the third employee, joining a few months later.[2] The three went looking
for venture capital (VC) funding in January 2004[2] and connected with Elon Musk, who
contributed US$6.5 million of the initial (Series A) US$7.5 million[9] round of investment in
February 2004 and became chairman of the board of directors.[2] Musk then appointed
Eberhard as the CEO.[10] J.B. Straubel joined in May 2004[2] as the fifth employee.[11] A
lawsuit settlement agreed to by Eberhard and Tesla in September 2009 allows all five
(Eberhard, Tarpenning, Wright, Musk and Straubel) to call themselves co-founders.[12]
Musk took an active role within the company and oversaw Roadster product design at a
detailed level, but was not deeply involved in day-to-day business operations.[13] Eberhard
acknowledged that Musk was the person who insisted from the beginning on a carbon-fiber-
reinforced polymer body and that Musk led design of components ranging from the power
electronics module to the headlamps and other styling.[14] Musk received the Global
Green 2006 product design award for his design of the Tesla Roadster, presented by Mikhail
Gorbachev,[15] and he also received the 2007 Index Design award for his design of the Tesla
Roadster.[16]
 The insignia of Tesla Motors as seen on a Tesla Roadster Sport

From the beginning, Musk consistently maintained that Tesla's long-term strategic goal was
to create affordable mass market electric vehicles.[17] Tesla's goal was to start with a premium
sports car aimed at early adopters and then moving into more mainstream vehicles, including
sedans and affordable compacts.[18]
Musk's Series A investment round of US$7.5 million in February 2004 included Compass
Technology Partners and SDL Ventures, as well as many private investors.[19] In February
2005, Musk led Tesla's Series B US$13 million investment round which added Valor Equity
Partners to the funding team.[19] Musk co-led the third, US$40 million round in May 2006
along with Technology Partners.[19] This round included investment from prominent
entrepreneurs including Google co-founders Sergey Brin & Larry Page,
former eBay President Jeff Skoll, Hyatt heir Nick Pritzker and added the VC firms Draper
Fisher Jurvetson, Capricorn Management, and The Bay Area Equity Fund managed
by JPMorgan Chase.[20][19] Musk led the fourth round in May 2008 which added another
US$40,167,530 in debt financing, and brought the total investments to over US$100 million
through private financing.[19]
Eberhard served as CEO until he was asked to step down from the position in August 2007
by the board of directors.[21][22][23] Eberhard then took the title of "President of Technology"
before ultimately leaving the company in January 2008. Co-founder Marc Tarpenning, who
served as the Vice President of Electrical Engineering of the company, also left the company
in January 2008.[23][24] In August 2007, Michael Marks was brought in as interim CEO, and in
December 2007, Ze'ev Drori became CEO and President.[23] In January 2008, Tesla fired
several key personnel who had been involved from the inception after a performance review
by the new CEO.[25] According to Musk, Tesla was forced to reduce the company workforce
by about 10% to lower its burn rate, which was out of control in 2007.[26] In May 2008, "The
Truth About Cars" website launched a "Tesla Death Watch", as Tesla needed another round
of financing to survive. In October 2008, Musk succeeded Drori as CEO and fired 25% of
Tesla employees.[23] Drori became vice-chairman, but then left the company in December
2008. In December a fifth round of investment turned into debt financing and added
another US$40 million, avoiding bankruptcy.[27][28]
By January 2009, Tesla had raised US$187 million and delivered 147 cars. Musk had
contributed US$70 million of his own money to the company.[26] On May 19, 2009,
Germany's Daimler AG, maker of Mercedes-Benz, acquired an equity stake of less than 10%
of Tesla for a reported US$50 million.[29] According to Musk, the Daimler investment saved
Tesla.[30] In July 2009, Daimler announced that Abu Dhabi's Aabar Investments bought 40%
of Daimler's interest in Tesla.[
CHAPTER – 4
 METHODOLOGY
 Software
— Tesla vehicles receives over the air software updates that add new features and

service updates

— Real time energy consumption and range estimation

— Calendar synchronization for daily schedule and tap to navigate

— Wi-Fi and Internet connectivity, Internet streaming radio and AM, FM

 Autopilot
Tesla cars come standard with advanced hardware capable of providing Autopilot

features, and full self-driving capabilities—through software updates designed to

improve functionality over time. •

Tesla’s Autopilot AI team drives the future of autonomy of current and new generations

of vehicles. Learn about the team and apply to help accelerate the world with full self-

driving.
 TESLA SPECIFICATIONS

Model S: $71,000-$141,500

— P100D – range: 315 miles, 0-60 in 2.5 seconds 155 mph

— 100D – range: 335 miles, 0-60 in 4.1 seconds 155 mph

— 75D – range: 259 miles, 0-60 in 4.2 seconds 140 mph

— 70 (rear drive)- range: 249 miles, 0-60 in 4.3 seconds 140 mph

Model 3: $35,000-$44,000

— range: 220-310 miles, 0-60 in 5.1-5.6 seconds 130-140 mph

CHAPTER – 5

Feasibility 
  Li-Ion Battery Pack
 Thousands of cells

o Other automaker use specialized large format Li- Ion cells

o Tesla's battery pack is made up of thousands of inexpensive

commodity cells similar to those found in laptops.

o Even including the overhead of the pack enclosure, connections

between cells in modules, sensors, and circuitry, Tesla has a lower

pack cost than any other maker of plug-in electric cars.

 Simplifying a cheap cell

o Tesla also redesigned its cell to be much less complex by removing

expensive safety systems built into each individual cell.

o When used as a laptop battery, each cells requires a safety

mechanisms to prevent fires.

o But in a large, electronically-controlled, liquid- cooled battery pack

like the one used in Tesla vehicles, the safety features on each cell

would be redundant.

 Tesla Battery Pack

 Tesla Gigafactory
 The Tesla Gigafactory 1 is a lithium-ion battery factory located south of Reno,

NV.

 The factory became operational in the first quarter of 2016.

 It is the world's largest building by physical area and the second-largest

building by usable space, only smaller than the Boeing Everett Factory.

 Tesla expects that Gigafactory 1 will reduce the production cost for their electric

vehicle batteries and Powerwalls by 30%.

 The factory will employ approximately 6,500 people and supply 500,000 Tesla

cars per year.

 Tesla Gigafactory 1 (south of Reno,

Nevada)
 AC Induction Motor
 The AC induction motor is relatively cheap to make, and power electronics for

automotive applications have come down in price significantly over the past 20

years. Regenerative braking comes essentially for free.

 With an inverter it becomes possible to power an induction motor from a

battery or other DC source

 Variable speed also becomes possible simply by adjusting the inverter

frequency.

 Today, all the hybrids are powered by DC brushless drives, with no exceptions.

Tesla vehicles instead use induction drives.

 Tesla Model S Assembly

  Regenerative Braking
 When you take your foot off the accelerator, the car will begin to slow down

almost immediately.

 This occurs because the electric motor is transformed into a generator when

power from the battery is removed.

 The motor turned generator produces an electric current that is sent back to the

battery to recharge it.

How Does an Electric Vehicle Work?

https://youtu.be/3SAxXUIre28

Electric Car Charging 101

— Level 1 Charger (120v std household, 1.4 kW): 4 miles per hour of charge

— Level 2 Charger (240v, 7.7 kW): 25 miles per hour of charge

— Level 3 Charger (DC) – CHAdeMO (50 kW) – 75-100 miles in 30 minutes

— Level 4 Charger (DC)- Supercharger (90kW) 170 miles in 30 minutes

— 900 Supercharger Stations with 6,058 Superchargers in North America

CHAPTER – 6
 FINDINGS

 Supercharger Station

 Enhanced Autopilot
 Enhanced Autopilot provides the capability

o to match speed to traffic conditions

 o keep within a lane

o automatically change lanes without requiring driver input

o transition from one freeway to another

o exit the freeway when your destination is near

o self-park when near a parking spot

o and be summoned to and from your garage.

 Enhanced Autopilot also provides front and side collision avoidance and

automatic emergency braking.

 Full Self-Driving
 Full Self-Driving will enable short and long distance trips with no action

required by the driver.

 Your Tesla will

o navigate urban streets (even without lane markings)

o manage complex intersections with traffic lights, stop signs and

roundabouts

o and handle densely packed freeways with cars moving at high speed.

 When you arrive at your destination simply step out at the entrance

o and your car will enter park seek mode and automatically search for a

spot and park itself

o a tap on your phone summons it back to you.

 Sensors
 Eight surround cameras

 Twelve updated ultrasonic sensors

 A forward-facing radar provides additional data about the world that is able to

see through heavy rain, fog, dust and even the car ahead.

 To make sense of all of this data, a new onboard computer with over 40 times

the computing power of the previous generation (initial autopilot version) runs

the new Tesla-developed neural net for vision, sonar and radar processing

software

 Radar

 Narrow Forward Camera

 Main Forward Camera

 Wide Forward Camera

 Forward Looking Side Cameras

 Rearward Looking Side Cameras

 Rear View Camera

 Ultrasonic sensors
 Autonomous Mode Onboard

Computer

 Artificial Intelligence provides the rules for safe driving in various situations

and environments

 Deep Learning Neural Networks are used for pattern recognition based on the

probability of a pattern match

 NVIDIA Drive Px2 Computer takes the output of the various sensors to “see”

the objects surrounding the car

CHAPTER 7
 ANALYSIS
BEV Range (miles) HP Acceleration Top speed Cost ($)

(0-60 mph) (mph)

Ford Focus 76 143 10.1 84 29,170

Electric

BMW i3 81 170 7.0 93 42,400

Volkswagen 83 115 10.1 87 28,995

e-Golf

Fiat 500e 93 111 8.7 85 31,800

Kia Soul EV 93 109 9.2 90 31,950

Mercedes B- 101 177 7.9 101 41,450

class, B250e

Nissan Leaf 107 107 10.2 100 36,790

SL

Chevrolet 200 200 7.0 91 37,500

Bolt*

Tesla Model 3 215 - <6.0 - 35,000

(RWD)**

Tesla Model S 265 691 2.8 155 81,000

(AWD)

Tesla Model 275 763 3.2 155 85,500

X (AWD)

 Current Electric Vehicles

 TESLA MODEL 3
 MODEL 3 INTERIOR

 Model 3 Standard Equipment

Standard Battery

— Range: 220 miles (EPA estimated)

— Supercharging rate: 130 miles of range per 30 minutes

— Home charging rate: 30 miles of range per hour (240V outlet, 32A)

Performance

— 0-60 mph: 5.6 seconds

— Top speed: 130 mph

Interior

— 15” touchscreen display

— FM/Internet streaming radio

— Convenience

— Onboard maps and navigation

— Wi-Fi and LTE internet connectivity

— Keyless entry and remote climate control using the Tesla app

— Voice activated controls

— Bluetooth hands-free calling and media streaming

— Back-up camera

— Auto dimming rear-view mirror

 Safety

— Full LED exterior lighting

— Eight cameras, forward radar and twelve ultrasonic sensors enabling active

safety technologies including collision avoidance and automatic emergency

braking

— Six front row and two side curtain airbags

— Three-point safety belts with belt-reminders for driver and four passengers

— Electronic stability and traction control

— Four-wheel antilock disc brakes with electronic parking brake

— Child safety locks

— Anti-theft alarm system

— Tire pressure monitoring system

Warranty

— Vehicle: 4 year, 50,000 mile limited warranty

— Battery warranty: 8 year, 100,000 mile

Vehicle Specifications

— Length: 184.8”
— Width: 76.1” (72.8” with mirrors folded)

— Height: 56.8”

— Wheelbase: 113.2”

— Seating capacity: 5 adults

— Luggage capacity: 15 cubic feet

— Curb weight:

— 3549 lbs. (Model 3)

— 3814 lbs. (Model 3 Long Range)

CHAPTER 8
 LIMITATION
• Range: Tesla’s can only run around 250–300 miles if you drive very carefully,

while this is still very good, diesel cars in this category can do over 600 miles of

you drive carefully.

• Refueling: A gasoline car can be refueled in 3 minutes, a Tesla takes ten times

longer with the help of a Supercharger.

• The cost: Tesla’s cost a lot to buy. Even the cheapest ones can be afforded by the

rich and upper middle class alone.

• The interior quality: The interior quality isn’t all that good compared to cars of

a similar price.

• Refinement and comfort: You simple do not get the level of ride comfort and

noise isolation that you do in say, a Mercedes Benz S-Class.

• It doesn’t look all that great.

• Too mainstream: Everyone in Cali has one. It gets a bit too common, you miss

out on the exclusivity that comes with a car of this price.

• The stigma: You will forever be looked upon as a typical Californian liberal

(possibly vegan) hippie. This is apparently enough to put some people off.
 Bibliography
https://www.tesla.com/autopilot

https://en.wikipedia.org/wiki/Tesla,_Inc.

https://www.britannica.com/topic/Tesla-Motors

https://en.wiktionary.org/wiki/tesla

https://www.youtube.com/channel/UC5WjFrtBdufl6CZojX3D8dQ

https://www.bloomberg.com/quote/TSLA:US

https://teslatheband.com/

https://economictimes.indiatimes.com/topic/tesla