Week 2: Market Analysis and Strategy &

Marketing and Sales Plan

Computer Concepts (1004)

Group Members
Zara Prince Chadene Allen Amira Richardson

Clarence Fitzroy Bryant College

Lecturer: Beijhon Phillips
Market Analysis and Strategy & Marketing and Sales Plan

An upcoming goal for GLOganics is to open a franchise in The United States of America by 2025. Also,
produce more male skin products. Do you have a depressed face? Can’t find a product for you? Don’t
worry, At GLOganics we got you covered. Office is open 24 hours. All customers are entitled to a free
skin analyzation. Hence, every day we are testing different formulas to find the best results curated for
you. In January 2021, a product trial was conducted using our Face Serum and Facial Masks for 26.9
weeks, teenagers and middle-aged women, 250 persons each. The majority of individuals complained
about having acne, scars and dry- oil skin. As of July 2021, 350 individuals (70%) of the 500 saw changes
as soon as two weeks after testing. The results showed that the serum helped all skin types feel
rejuvenated, non-oily, reduced pimples and lightened dark spots. This is because of the Retinol formula
implemented. The Facial Masks showed that it especially benefited middle aged women by diminishing
fine lines, wrinkles, showing tight firmer skin it made their face feel hydrated, this occurs because of
Niacinamide formula we implemented. At GLOganics we go above and beyond just for you plus our
prices are affordable. Not sure about buying a product? All customers are eligible for a free month trial
to test any product. Not to mention our 50% guaranteed refund. As for budgeting, $1,000XCD will go
towards advertising, which will give us multiple advertising sources to use. Our channels are Social
Media, Email, Face to Face, Cellular and Wifi calls and our Website, (htttp//:www.gloganics.869.com) as
this is will provide the most value for our content. Our Business Analytics Manger Ms. C. Allen and our
Accountant will assure that budgeting is intact and will perform every month’s Descriptive Analytics,
Diagnostic Analytics, Predictive Analytics and Prescriptive Analytics. With this detailed determined plan,
it is plausible that we can open a franchise and develop male products in the future years.
Market Analysis and Strategy Marketing & Sales Plan

By 2030 GLOganics hopes to have gained $50,000 USD in investments and sales, to open a few
franchises in Florida and California. From market research it shows that The United States of America is
the most invested country worldwide in skincare, California being the most invested state followed by
Florida. The most searched products are cleansers, serums, anti-aging creams, moisturizers, and
exfoliators, 4/5 we sell. Serums having 3,000,110 searches and a 49% yearly increase, which is one of
our popular products in St. Kitts and Nevis. Retinol, found in our facial serums, is the third most favorite
agent in The U.S.A. . Retinol is known for its anti-aging benefits, hence Florida has the risk of sun
damage, (a known cause for anti-aging). Furthermore, men’s skincare interest has risen over the years,
as skincare companies are currently recording profits in the billions, growing year-on-year by 16%. This
shows that males will be on the lookout, eager to try out different products from our line especially in
local and international regions. Eventhough there are many competitions in the USA, people would
prefer vegan and cruelty products and not toxic chemicals in higher skincare brands. To open these
branches and products, we will need to implement more employees, and a honest partner willing to run
the franchises while we operate in St. Kitts & Nevis. Our strengths are unique production, great social
media marketing, our ability to scale sustainably and our assets will assist us in achieving our goals. Also,
with the help of our business analytics manager, Chadene Allen who will implement a customer
relationship management (CRM) to manage and analyze customer interactions and data. as a result, will
improve customer service relationships and assist in customer retention and drive sales growth and also
the help of our marketing materials such as giveaway boxes, emails, social media graphics etc. to assist
the sales. The GLOganics owners will keep track using tax, net income and sales throughout the year,
meetings to discuss sales will occur every month to make sure everything is going well with the business
analytics manager and if any challenges are faced.