Strategic Proposal

for

BEAUTY GLOW

Prepared On: March 27, 20224

Prepared By: Pondang, Angel Joy
Ayohan, Ashley Shin
Serbosquez, Jhon Carlo
Tabisola, Denise
Ticzon, Mikka Eunice
Presado, Sheena

Instructor: Dr. Rolyn A. Catamora

[1]
Strategic Proposal

Contents:

Table of Contents
Executive Summary3
Mission Statement3
Vision Statement3
Core Values3
SWOT Analysis4
Strategic Goals and Actions4
Organizational Challenges & Proposed Solution 5
Environmental Scanning 5
Internal Analysis5
Company Overview5
Financial Standing6
Organizational Strength6
Organizational Weakness6
Costumers7
Collaborators7
External Analysis7
Competitors7
Business Climate8
Industry Trends8
Strategy Formulation8
Sale8
Marketing8
Distribution9
Legal9
Proposal Budget and Projections9
Sales Projections9
Project Budget10
Strategy Implementation Timeline and Milestones10
Future Plans11
Long-Term Opportunity and Development Plans11
Organization12

[2]
Strategic Proposal

Mission
“Beauty Glow is committed to delivering excellent results through the use of safe and
innovative skincare and cosmetics products. It will offer products of outstanding quality.
Both affordable and effective.”

Vision
“Beauty Glow is a globally recognized brand and cruelty-free company that provides
top-quality skincare and beauty products in the world.”

Core Values
Unity. Passion. Integrity. Education.

Executive Summary

The strategic proposal to be presented by Beauty Glow outlines how our company
will concentrate on taking risks, investigating new markets, increasing sales, and
broadening the range of items we provide to attract large and broad customers. As we
navigate any obstacles with foresight and adaptability, we strive to capitalize on new trends
in the market and technological advances. The strategic proposal put forth by Beauty Glow
will address its strategy objectives and actions, organizational challenges and suggested
solutions, environmental scanning, encompassing both internal and external analysis, and
strategy formulation operations including sales, marketing, distribution, and legal. Finally,
future plans, including long-term opportunity and development plans, are presented
together with the proposal budget and projections, strategy implementation timeline, and
key milestones.

[3]
Strategic Proposal

SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats)

Strengths: Weakness

 Organic products specially  Weak Brand Awareness

formulated for Asian skin  Lack of capital
 Extended opening hours  It does not address all skincare
 High Quality problems and issues
 Affordable price  Market investment
 Interactive website.  Lack of advertising
 Aesthetic Packaging Design
 Cruelty-free

Opportunities: Threat

 Exploring the Men's Market  Low barriers to entry for a similar

 Growth in the cosmetics sector
advertising to improve brand
recognition
 Partnering with organic farmers to
bring down ingredient costs.
product
 High competition
 Inflation in raw materials
 Big company that sells skincare
products and already has a product
recommender and cosmetic
surgery.

Strategic Goals and Action

Beauty Glow is starting a business, and our strategic goals focus on robust expansion
and continuous improvement over the next five years. We work towards capitalizing on
emerging market trends and technological advancements while traversing potential
challenges with foresight and adaptability. Our strategic goals involve venturing and
exploring market opportunities and expanding the products we offer to capture a large and
[4]
broader customer base. By utilizing data analytics and market research, we seek to identify
progressive consumer preferences and adjust our strategies accordingly, making ourselves
the pacesetter in our industry.
Beauty Glow’s operational goals involve improving the workflow, nurturing creativity
and inventions, which includes research and development, and training employees for their
skill advancement and work efficiency. We also recognize the crucial role of investing in
flexible business frameworks and adapting to dynamic approaches in response to shifting
market trends. In addition to that, our company prioritizes establishing partnerships to
promote collaboration, which results in strengthening our competitive edge. We also
recognize that satisfying our customers’ needs and maintaining a strong brand identity is
the foundation for aiming for a position as a top market in the industry while also
addressing the risks and challenges that may arise along the way.

Organizational Challenges and Proposed Solution

Organizational Challenge
Organizational challenges faced by the skincare industry include coming up with high-
quality and innovative skincare products while efficiently executing the product
development process.
Propose Solution
Maintaining collaboration across departments and implementing an agile approach
to product development are two recommendations for managing this challenge. This
involves prioritizing customer feedback, encouraging teamwork across teams, dividing up
the development process into smaller, more manageable jobs, and continuously enhancing
and creating our products and services. Together, we can make sure that our customers
receive high-quality skincare products on time and that we remain adaptive in our
approach.

Environmental Scanning

Internal Analysis
Company Overview

[5]
 Beauty Glow is a start-up, a sole proprietorship under the ownership of Mr. Jaycee
Toks, who penned the company's founding history after discovering a newly developed
skincare line in the Philippines. Beauty Glow is pleased to have grown from our modest
beginnings as a small skin care vendor that aims to rank among the top skin care companies
in the Philippines. Beauty Glow is currently working on a new line of skincare products,
including soap, toner, moisturizer, serum, and face wash. Beauty Glow advertises itself as
an "Natural Beauty Product," promising to provide nourishing skincare goods at an
affordable price. For the protection of our clients and to uphold Beauty Glow's reputation,
we take care to create organic goods. Beauty Glow has an extensive line of vegan-friendly
and cruelty-free products that are expertly made with the best ingredients to produce
remarkable results.

Financial Standing
Beauty Glow Expenses will focus on factors such as the cost of product development,
manufacturing, marketing, distribution, and any other operational costs. As a start-up
skincare line, Beauty Glow will consider pricing strategy, sales projections, and potential
sources of funding. It will help create a detailed budget and financial forecast to track
progress and make informed decisions about the future of Beauty Glow. Beauty Glow will
capitalize on the growing demand for organic products in its target market. Additionally,
Beauty Glow's creation of a new skincare brand demonstrates the company's relentless
pursuit of expansion and innovation. Beauty Glow's market and revenue generation is
driven by its distribution network, which targets 10,000 dealers nationwide. These factors
also help the company benefit from the growing demand for organic skin care products.

Organizational Strength
To make well-informed decisions and develop strategies that are targeted at the
target market, the organization may possess extensive information and comprehension of
the market, including consumer preferences, market trends, and the competitive
environment. In addition, great leadership that possesses a clear vision, strategic thinking,
and effective communication can inspire and encourage staff members, guiding them
toward the accomplishment of strategic objectives. in addition to Efficient Operations: The
business could have optimized and efficient supply chains, logistics, and operations, which
saves money, expedites delivery, and boosts customer satisfaction.

Organizational Weakness

[6]
The Beauty Glow Organization may find it difficult to carry out strategic goals due to a lack
of funding or irregular cash flow. In addition, the organization suffers from weak supply
chain management. Ineffective supply chain procedures, a lack of supplier relationships, or
inadequate inventory management can result in delays, higher costs, and dissatisfied
customers. Finally, a lack of skilled workforce can have an impact on productivity,
innovation, and the company's ability to meet customer demands. As a start-up, a lack of
brand recognition can affect customer loyalty, market share, and the ability to attract new
customers.

Customers
Beauty Glow focuses on releasing organic skincare products that aim the health-
conscious consumers and consumers who are conscious about animal treatment. Second,
Beauty Glow will target more of people who value safety, quality, and affordability, in
addition to natural and organic skincare products. By being aware of and adapting to the
tastes of this target market, Beauty Glow ensures that the product is well-received by
customers who value effectiveness and authenticity. Third, with growing awareness of the
potential risks associated with synthetic chemicals and a growing emphasis on health
safety, the company is cleverly adapting to current consumer trends. In particular, the
demand for organic skin care products is increasing. Beauty Glow is well-positioned to
adapt to changing consumer needs and remain competitive in the market.

Collaborators
Beauty Glow's success can be attributed to its extensive collaborations with
marketing agencies, distribution partners, suppliers, and research and development teams.
Along with managing supply chain risks, these collaborations guarantee skincare products'
continuous quality and availability and boost sales. While the company's internal research
and development team. Agencies that handle marketing and advertising also help to
promote the company's name and goods, which helps to maintain brand equity and
expansion.

External Analysis
Competitors
Beauty Glow works in the Philippines' highly competitive skincare market, where
national and foreign companies compete for supremacy. Beauty Glow's market position
and consumer base are prone to competitors in the Cosmetic Industry with the possibility

[7]
of competitors developing similar organic skincare products or employing aggressive
marketing techniques. The company keeps an eye out for any changes to regulations about
organic certifications or skincare ingredients, as these could have a big impact on the
compositions of its products and how they are made. Beauty Glow strengthens its position
in the market and achieves its long-term growth goals by resolving weak points, such as a
possible over-reliance on organic positioning, and making adjustments to changing market
conditions.
Business Climate
Beauty Glow encounters opportunities as well as challenges in the ever-changing
business landscape of the skincare market in the Philippines. Strict compliance measures
are also required because of the possible hazards to the company's operations and product
compositions posed by changes in regulatory regulations for skincare ingredients and
organic certifications. Beauty Glow can capitalize on the positive economic climate and the
growing consumer preference for natural and organic skincare products, even in the face of
these obstacles. With a focus on product innovation, technology developments, and
adaptability to changing consumer tastes, the company is well-positioned for long-term
success.

Industry Trends
The Philippines' skincare market is going through major changes, with a clear trend
toward organic skincare products brought about by growing consumer knowledge of the
risks to their health and the negative impacts of synthetic chemicals. Beauty Glow is well-
positioned to benefit from this rising demand thanks to its emphasis on organic formulas.
Additionally, skincare companies—like Beauty Glow—are growing the range of products
they offer to meet the varying demands and tastes of their clientele. Beauty Glow can
expand its market reach and adjust to evolving consumer behaviors by embracing digital
transformation through improved online presence and e-commerce capabilities. In
addition, Beauty Glow can attract eco-aware customers and improve its brand reputation
by emphasizing its dedication to sustainability and ethical business practices.

Strategy Formulation

Sales
Understanding the target market and competitors is the first step in developing a
strategy for sales, marketing, and distribution in the beauty industry. For instance, we

[8]
develop a successful sales strategy for the beauty industry by focusing on understanding
consumer demands, delivering outstanding product expertise, and applying targeted
marketing strategies.
Marketing
Creating a marketing strategy that highlights our products' unique selling features,
such as the beauty glow, using locations that our ideal customers prefer, such as
social media.
Distribution
In terms of distribution, we may use both online and offline channels, depending on where
our target customer is likely to shop. Online channels, for example, could include our
website or strong e-commerce platforms, while offline channels could include beauty or
department stores.
Legal
Throughout all of these operations, we must guarantee that we follow all of the beauty
industry's rules and regulations, such as product safety regulations, labeling standards, and
advertising restrictions.

Proposal Budget and Projection

Sales Projection
As a startup business in the beauty industry, Beauty Glow aims to generate its main
revenue through product sales, added to income from e-commerce platforms, partnerships,
and endorsements. With our strategic marketing approach, we expect sales of
approximately 1,500,000 pesos for the first year and increase to 2,000,000 by the following
year. Our goal is to achieve this through an innovative marketing approach in response to
shifting market trends, increasing branches, distributors, dealers, and resellers. Making
promos to attract more customers and offering diverse products to cater to customers'
needs.
Our skincare facilities can produce up to 150,000 supply per year. By implementing
adjustments and ramping up our marketing efforts, we expect to increase our sales and
supply by approximately 50% in the following year. As our products offered become
diverse, we also anticipate attracting more customers.
Proposal Budget and Projections

[9]
The proposed budget for Beauty Glow as a starting business could be broken down by a
comprehensive cost analysis covering a variety of aspects such as launching and sustaining
operations. The budget covers the startup infrastructure, equipment purchases, and legal
fees. Additionally, operational expenses for employee salaries, utilities, marketing
campaigns, and research and development are also included. The reserve fund is for
unforeseen emergencies, and for strengthening operational resilience. The financial
structure prioritizes cost-effectiveness and cautious financial management to maximize
resources and efficiency and promote long-term viability. Routine evaluation and
modifications will be conducted to align and ensure the financial management and long-
term success of the venture in response to the evolving market dynamics and consumer
needs.
Project Budget
The proposed budget for Beauty Glow is approximately 1,500,000 pesos to cover all the
areas of the business from launching, operational, and miscellaneous fees. A certain
amount of budget will be allocated towards product development and brand-building
activities to establish a strong presence in the market. Marketing campaigns are prioritized
to bring awareness to the audience. Operational costs will be managed carefully to
maximize efficiency and minimize expenses.

Strategy Implementation Timeline and Key Milestone

Pre - Launch
The Beauty Glow Line team will conduct market research and product development to
determine the needs and preferences of the target audience. This will assure the
development of a high-quality, innovative product that meets the market's needs.

Year 1
The key milestone is to complete the product formulation and packaging design. The team
will then begin testing the product on a small scale to gather feedback and make any
necessary changes. Simultaneously, they will develop a thorough marketing strategy that
includes branding, social media techniques, and advertising campaigns. In the second half
of Year 1, the Beauty Glow Line will launch its own website and begin promoting the
product via various online platforms. The goal for this year is to have a strong online
presence and establish the brand in the market.

[10]
Year 2
The focus will move to broadening the product's reach through collaborations with
influencers and partnerships with beauty retailers. The team will also work to improve the
website's user experience and search engine rankings. The net sales objective for Year 2 is
set at 3,000, 000, to increase customer satisfaction.

Year 3
The Beauty Glow Line will continue to improve its offerings in response to customer
feedback and market developments. The team will also look at new sales channels, such as
international markets or internet marketplaces. This year's goal is to attain 500,000 in net
sales and strengthen the brand's standing in the beauty market. By continuing to these
timelines and objectives, the Beauty Glow Line will be able to successfully implement its
plan, grow its customer base, and establish itself as a credible brand in the competitive
beauty market.

Future Plans

Long-Term Opportunity and Development Plans

The Beauty Glow line's long-term opportunity and development ambitions include
growing its reach and influence in the beauty sector. This includes investing in innovative
products, increasing online visibility, engaging with influencers, expanding into
international markets, implementing sustainable practices, and providing customer-centric
efforts.
Furthermore, holding events, collaborating with other businesses, investing in employee
development, and tracking market trends will all help the brand grow and succeed in the
competitive beauty industry. By following these tactics, the Beauty Glow line aspires to
become a trusted and leading brand that provides excellent products and experiences to
customers.

[11]
ORGANIZATION/ TEAMS

ANGEL JOY PONDANG

Chief Executive Officer

ASHLEY SHIN AYOHAN

Chief Operating Officer

JHON CARLO SERBOSQUEZ MIKKA EUNICE TICZON

Marketing Manager Finance and Admin

DENISE TABISOLA SHEENA PRESADO

Operation Manager Product Manager

[12]