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    Bagozzi's 1974 study concluded that the online shopping behavior of buyers is a complex process. Buyers make purchasing decisions based on their family's needs and budget. They aim to minimize costs and maximize convenience. Research has found that e-commerce is influenced by social factors and competitive offers.

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    Bagozzi's 1974 study concluded that the online shopping behavior of buyers is a complex process. Buyers make purchasing decisions based on their family's needs and budget. They aim to minimize costs and maximize convenience. Research has found that e-commerce is influenced by social factors and competitive offers.

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    8 views1 page

    Document

    Uploaded by

    nina elmgh
    Bagozzi's 1974 study concluded that the online shopping behavior of buyers is a complex process. Buyers make purchasing decisions based on their family's needs and budget. They aim to minimize costs and maximize convenience. Research has found that e-commerce is influenced by social factors and competitive offers.

    Copyright:

    © All Rights Reserved
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    Literature Review Bagoza 1974 in his study concluded that the e - shopping hefurrior of online
    buyer is complicated proces . The commmer makes buying decision as per family needs and their
    budget lomis . Aenedingly , they are likely minime action cost and maine phility with found that e -
    shopping is influenced by social sms and competitive off her , it wa Correionding r E - add var 2011
    gmail.com web 2.Literature Review Bagoza 1974 in his study concluded that the e - shopping
    hefurrior of online buyer is complicated proces . The commmer makes buying decision as per family
    needs and their budget lomis . Aenedingly , they are likely minime action cost and maine phility with
    found that e - shopping is influenced by social sms and competitive off her , it wa Correionding r E -
    add var 2011 gmail.com web 2.Literature Review Bagoza 1974 in his study concluded that the e -
    shopping hefurrior of online buyer is complicated proces . The commmer makes buying decision as
    per family needs and their budget lomis . Aenedingly , they are likely minime action cost and maine
    phility with found that e - shopping is influenced by social sms and competitive off her , it wa
    Correionding r E - add var 2011 gmail.com

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