. Komal Nagrani , B.V.D.

S Sai Pavan Kumar Amity global

business school Hyderabad Indus 1. Introduction
ABSTRACT The 10's of digitalking at digal Digitalking
huis tandharmed how times and thergations come with
the devas , digital platiems , digital media digital data
and digital chilogy which can be wed alongside and
making test wget how to as ever before Cusers whose
access to a much wider chance of stent , products ,
services and pes bomine supplètes and a cave is way in
select and patchase is . Oepamations have the
oppsatury to expand in swak of wees , w ways and
compete on a more il loting with larger bukses Maker
wing with the operaty odeva sew dis and to the new
tools to improve the competitiveness of the company
Keywords : Al , digital marketing , immer behaviour
Making includes the identification of needs of the
prospects , producing and delivering the product and
services which can audy the minds of them So ,
marketing refers to satisfy the needs and wants of the
target comer Marketing includes the Pmson , Crading
of the Pand Service Marketing Activities includes
advertising promoting , willing and delivering the
product and service so ender and her business . The var
of today in Marketing helps markers to precisely kouw
the come pretuces the behavior and a paching at which
shimly esto design the most effective marketing
strategy to get them . It also helps in ch the prospects
and exiting customers to make the products and
through the combination of digitid mucking channs .
Digital marketing is also kne - kning , web murkening
and online marketing . It helps to identify the righe
prospects for their products and service Digeat marking
includes the promotion of product and service by ng
sarious forms of the electric medium . The mum
purpose of digital marketing in to atract the projects
and sing and are to the band through digital media .
The uses of the stand information and communication
techmigy have changed the way of doing buses and the
way of marketing commerce is known as election
commence commerce is the puhung and wing of
administrations atlicing the web , and the exchange of
cash and information to execute these exchanges
Electron commence is segalaty and to allde to the offer
of actual items on the web 2.Literature Review Bagoza
1974 in his study concluded that the e - shopping
hefurrior of online buyer is complicated proces . The
commmer makes buying decision as per family needs
and their budget lomis . Aenedingly , they are likely
minime action cost and maine phility with found that e
- shopping is influenced by social sms and competitive
off her , it wa Correionding r E - add var 2011
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