Market Analysis of Appliance Segment In India for

TE Connectivity’s Product Portfolio

Summer Internship (06 May 2019 to 05 July 2019)

Presented by: Ankit Kumar

Nov 2015
 Timeline of Internship

Week-2 Week-3
Week-1 Research about the Market analysis of IOT and
Read about the TE product prospective appliance Home Automation industries
Portfolio customers in South and and find out prospective
West regions clients and Cold calling

Week-4 Week-5 Week-6

Find prospective clients in Read Important News Market Analysis of Drone
Relay and Capacitor related to Appliance industry and searched
industry and Plant visit segment, and took prospective clients.
customer feedback surveys

Week-8
Week-7
Competitor Analysis(Molex,
Market Share Analysis of AC,
JST, KET, etc) and SWOT
Washing machine and
analysis of TE’s appliance
Refrigerator industries
segment

TE Connectivity Confidential & Proprietary. Do not reproduce or distribute. 2

 Godrej & Boyce Manufacturing Co Ltd
Universal Equipment
Amkette
BPL Medical Technologies
Celkon
Electronics Corporation of India Limited
Havells
Prospective Intex

clients in Karbonn mobiles

Micromax
South and Notion Ink

West
Onida
Simmtronics

Regions Sterlite Technologies(STL)

Voltas
Aargee Equipments
ADI Electronics
IFB Appliances
TTK Prestige
TTK Healthcare
Bajaj Electricals

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3
 Market analysis
of IOT industry

• The market potential of the

Internet of Things in India
alone is expected to reach
USD 9 billion by 2020. With
this, the IoT units in India can
also see a rapid growth of 31
times to reach 1.9 billion by
2020.
• As per a joint report by IAMAI
(The Internet and Mobile
Association of India) and
Deloitte, Industrial IoT is
expected to surpass the
consumer IoT space in India
by 2020. It also predicts a $12
billion IoT opportunity.
• The accelerated pace of IoT
adoption in the country will
make sectors like industrial
manufacturing, energy,
agriculture, utilities, transport,
and logistics lead the market, 4
per the sameConfidential
TE Connectivity report.& Proprietary. Do not reproduce or distribute.
Market analysis
of IOT industry

• A number of IoT startups

In India (roughly 70%)
have emerged a few
years back only.
• Healthcare and
manufacturing are
popular verticals
attracting a lot of investor
interests. 
• India has already more
than 100 smart city
initiatives planned.
• Utilities share in the
market is expected to be
the greatest due to the
government of India’s
focus on building smart
cities and IoT being a key
enabler.

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5
 ECOSMOB TECHNOLOGIES PVT. LTD
Contus
iStudio Technologies
Smart Sight Innovations
Magneto
Alten Calsoftlabs
Altiux
Ideas2IT
Prospective FuGenX Technologies Pvt Ltd

IOT clients Eoxys

Infratab
for TE Hidden Brains
Stellapps Technologies
Digant Technologies
Connect M
Cascademic Solutions
Anantha Cybertech
Cyient
Ducere Technologies
Nichebees
6
TE Connectivity Confidential & Proprietary. Do not reproduce or distribute.
 Tara Relays
Hindustan Electronics
OEN India
Shyam electronics and Electricals
Tanishq Engineering
Paramount Relays
Omron India

Prospective Host International Pvt Ltd

Sharon Controls
Relay and Guardian Controls

Capacitor Desai Electronics Pvt Ltd

clients for TE Keltron Component Complex Ltd
BG LI-IN Electricals
Alcon Electronics
Watts Electronics
Incap
Tibcon
Syscap
Prismatic Engineering
Thakor Electronics Ltd 7
TE Connectivity Confidential & Proprietary. Do not reproduce or distribute.
 Market analysis
of Drone
industry

• Indian drone tech startups are

expected to hit the market
with innovative solutions for
the civilian domain.
• Adoption of UAS is increasing
in India and it is projected that
the value of industry and
market would be around US$
885.7 million, while the global
market size will touch US$
21.47 billion by 20212 .
• While recreational drone
usage will pick up, the India
Drone policy 1.0 announced
on 1st December 2018 by
DGCA will really open up is
the largely untapped
business-to-business (B2B)
market .
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8
 Skylark Drones

Aries Solutions

Edall Systems

Aero 360

IdeaForge

Prospective
Asteria Aerospace

Drone
Drona Aviation

Samhams Technologies
clients for Quidich
TE Aerizone

Aerialar

AUS

Johnette

Aurora Integrated Systems

Indrones

9
TE Connectivity Confidential & Proprietary. Do not reproduce or distribute.
 Important News Headlines

LG to drive 5 star Voltas to invest

Flash Electronics Godrej Appliances
AC sales; targeting over Rs 500 cr to
raises Rs 200 cr to lines up Rs 500
40% growth in set up plant in
expand operations crore investment 
2019   Tirupati 

Home appliance Chinese white

Custom duty hike
Whirlpool India Q3 and consumer goods company
on appliances to
profit up 14% at Rs electronics market Midea announces
boost 'Make in
61 crore  likely to grow by Rs 1350 crore new
India’ 
10% plant in Pune 

India's first private

Panasonic eyes Rs UAV factory comes
100 cr in appliance up in Hyderabad  
exports revenue
from India biz

TE Connectivity Confidential & Proprietary. Do not reproduce or distribute.

10
 Market Share of Washing Machine
Industry

TE Connectivity Confidential & Proprietary. Do not reproduce or distribute. 11

 Market Share of AC Industry

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 Competitor Analysis

Market Share

TE
3%
10% 20% Molex

15% KET

Hanshin
9% 23%
Yeonho

20% JST

Zuch

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 SWOT Analysis

Strengths Weaknesses
• Automation of activities has brought • Low investment on R&D
consistency in quality. • High price of certain products in Appliance
• No Supply chain bottlenecks. segment.
• Dedicated customer relationship • High dependence on telecom and
management department. automotive industries
• It has a Diverse product mix

Opportunities Threats
• New technologies such as IOT, Home • Shortage of skilled workforce
automation, Drones can provide business • Rising competition from major
to TE. competitors- Molex and KET
• High custom duties on imports of White • Changing consumer buying behavior from
goods has promoted Make in India. online channels
• Rising consumer electronics market in
India
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 Thank you

15
TE Connectivity Confidential & Proprietary. Do not reproduce or distribute.