Effects of Online Shopping During COVID-19
Effects of Online Shopping During COVID-19
CHAPTER 1
INTRODUCTION
Online shopping has obtained very important role in the 21 st century as most of the
people are busy and loaded with hectic schedule. According to Master Card Worldwide Insights
(2008), online shopping is a process of purchasing goods and services from merchants who sell
over the internet. Generally, online shopping is a form of electronic commerce which allows
consumers buy goods or services directly from a seller over the internet using a web browser or a
mobile app.
Shopping is made easier and convenient for the customers through internet. Virtual stores
allow people to shop from the comfort of their homes without the pressure of pandemic. Online
marketplaces provide a new and more convenient venue for exchanging virtually all types of
goods and services. Consumers find a product of interest by visiting the website of the retailer
directly or by searching among alternative vendors using a shopping search engine, which
displays the same product’s availability and pricing at different e-retailer. As of 2020, customers
can shop online using a range of different computers and devices, including desktop computers,
laptops, tablet computers, and smartphones.
Nowadays, customers are becoming more active and comfortable with online shopping,
this could be a tribute to various factors such as busy modern lives and longer working hour,
especially now that were experiencing this pandemic or also known as Covid-19. Online
shopping has advantage in our daily living, like if we want to buy some products that are needed
in our home. Furthermore, with online shopping we don’t have to go outside because in just a
click in apps you’re using, you can buy what you want while lying in bed.
The aim of this research is to examine the effects of online shopping to consumers amidst
Covid-19 among Eastern Barangays of Delfin Albano, Isabela.
1. What are the factors that influence consumers to buy products through online shopping?
2. How do consumers get satisfied with online shopping?
3. What are effects of online shopping to consumers of Eastern Barangays of Delfin Albano,
Isabela amidst Covid-19?
GENERAL OBJECTIVE
SPECIFIC OBJECTIVES
To identify the factors that influence consumers to buy product through online;
To understand how consumers, get satisfaction through online shopping.
To study the effects of online shopping to consumers.
NULL HYPOTHESIS
ALTERNATIVE HYPOTHESIS
This research paper entitled “A Study on the Effects of Online Shopping to Consumers
Amidst of Covid-19 among Eastern Barangays of Delfin Albano, Isabela” was conducted among
people who buy products through online shopping this at Eastern Barangays of Delfin Albano,
Isabela. The findings of this research helped us determine the effects of online shopping to
consumers especially if they don’t know how to manage their money. The result of this study
shall help every customer to find out the advantages and disadvantages in buying products
through online shopping.
This research study is entitled “A Study on the Effect of Online Shopping to Consumers
Amidst of Covid-19 among Eastern Barangays of Delfin Albano, Isabela. In Eastern Barangays
there are three (3) barangays included; Brgy. Villa luz, Brgy. Ragan Norte and Brgy. Ragan
Almacen. The main purpose of the study is to provide information regarding the effects of online
shopping on life of consumers among Eastern Barangays of Delfin Albano, Isabela. The study is
limited is to the 20 consumers in Eastern Barangays of Delfin Albano, Isabela.
DEFINITION OF TERMS
CHAPTER II
Online shopping is the main topic which requires time and effort to be understood. The
income of workers is the one who is affected and because of that, it is important to get to know
on how we manage our money. Online shopping can be the one reason why they spend all their
income from their work. When they spend all their income, it affects the way they live.
This chapter shows varied literature which are related to the study.
FOREIGN LITERATURE
The study covered the proportionately rapid growth in number of online shoppers due to
transformation of Information Technology. Online purchases have been revealed type of
products and services purchased and consumer’s characteristics. Study examine the perceptions
of students for adopters and non-adopters of online shopping in terms of demographic profiles
like gender, rank at university, daily usage of internet, frequency of online purchases etc.,
Studied consumers’ expectations and perceptions regarding general online stores expectations,
perceptions on privacy policy of company and online shopping risk. Also studied advantages of
online purchases like anytime shopping, saves time and problems related to after sale services,
online trust etc. study focused on reasons for adoption of online services like lower prices, wide
variety, payment options, high quality were main reasons whereas for not adopting reasons like
security and privacy, shipping delays, unaffordable transportations fees etc. (Vanggelis Saprikis,
Adamantia Chuliara and Maro Vlachoulou, 2010)
Joshi (2015) focused on potential growth of online shopping has triggered the idea of
conducting a study on factors affecting consumer attitude towards online shopping. Study
revealed that online shopping in Himachal Pradesh is significant affected by various mac
economic factors including benefits and risk like privacy, convenience, source, fun, wider
selection, homepage, price, customer service. Online shopping retailers can use the relevant
variables and factors formulate their strategies, can prioritize the consumer implicit and explicit
requirement in online shopping environment.
The study focused on online shopping suggesting benefits and drawback of online
shopping like better prices, convenience, variety, fewer traps, discreet shopping, identify unique
solution these are advantages of online shopping whereas suggested disadvantages are lose
the tactile experience, shipping adds to the cost, returns can be costly, dealing with unknown
vendors. (Devi and Saini, 2015)
They study find out the factors that are affecting customer’s satisfaction for online
shopping. Study suggested that online retailers should re-evaluate all these variables which have
high impact on customer satisfaction and should initiate and re-constructed the strategies
according to competitive business environment. Study was important for evaluating and
enhancing their performance of online shoppers. (Khedkar, 2015)
LOCAL LITERATURE
The Internet has changed the way consumers buy goods and services throughout the
World. Traditionally, consumers would actually visit a conventional retail outlet, look for the
required product, compare the alternative products available In the outlet, ask the sellers for his
or her recommendations and then, would finally purchase it by paying at the counter. However,
this position has changed drastically with the emergence of ‘online shopping’ throughout the
world (Sen, 2014).
Despite the significant growth and the optimistic future growth of online shopping,
negative aspects are also becoming more frequently associated with this alternative shopping
method. Consumers perceive a higher level of risk when purchasing on the Internet compared
with traditional retail formats (Lee & Tan, 2003).
The level of consumer trust had a significant effect on customer repurchase intention.
Trust in the company’s website influences repurchase intention and to spread positive word-of-
mouth about online retailing. Trust is important in every seller and buyer, it is one important
foundation so that they will have trust not only in a person but also in their product they sell.
(Dos Santos and Fernandes, 2011).
The firms‟ attitude and behavior towards buying online are known as the main factors
that affect e-buying potential. Attitudinal issues play a significant role in online buying adoption.
Their buying choices are influenced by four major psychological factors such as motivation,
perception, learning and beliefs and attitude. Attitudes serve as the bridge between firms‟
characteristics and their business goals and objectives. This means that, through motivation and
perception, attitudes are formed and they make decisions. Business buyers usually face more
complex buying decisions because their purchases often involve large sums of money, complex
technical and economic considerations, and interactions among the different levels of the
organization. Hence, business buyers may take longer to make their decisions. Business
purchases usually call for detailed product specifications, written purchase orders, careful
supplier searches, and formal approval. Jacobs, B., & de Klerk, H. M. (2010)
SYNTHESIS
Online shopping is one of favorite habits of other people who has work especially if their
income is big, they will spend it all for online shopping like Shopee, Lazada and Zein. Online
shopping is the process of researching and purchasing products and services over the internet.
Online buying is both interactive and immediate. Buyers can interact with seller’s site to produce
exact structure of shopping information, products, or service they desire and then order or
download them on the spot as per their requirements especially now that were experiencing this
pandemic. This online shopping will help us in daily life like in buying our needs. We don’t need
to go in malls, in online shopping it’s just one click you can already buy it. Both foreign and
local researcher found out that online shopping can also play a vital role in our life.
In the Foreign literature that were mentioned, the online shopping is one the easiest way
to buy things we want. The source of sellers that were mentioned in the previous studies are
getting the satisfaction of the convenience customers. It has been proven that there are different
kind of online business that we can see the customers’ feedback in an apps shopping. It also
discussed that online shopping is more detailed than Malls.
In the findings that are conducted in the local literature, there have been many studies that
were conducted to know how online shopping effect the income of every workers in their life.
Online shopping is somewhat positive or negative depending on how are going to response about
it. The literature talked about online shopping that affect the income and other aspect of needs in
their life. They are most likely to take online shopping as a positive way because they believe
that in shopping you can always something you want that makes you happy.
Our research work differs from other researcher which concern online shopping in a way
that we do our research work in the context of Covid-19 Pandemic.
CHAPTER III
RESEARCH METHODOLOGY
INTRODUCTION
This chapter shows the research methodology considered in this research. It also
incorporates the source of data, respondents of the study, research instrument, dry run, data
gathering phase and statistical tools used.
This study used a descriptive type of design because it is most fitted design of the study. As
noted, descriptive design was the precise measurement and reporting of characteristics of
phenomena under investigation and described phenomena, situation and events that involve the
behavior, attitude and emotions of a certain group of people. This was mainly because the focus
of this study was to gain an understanding and insights on how online shopping affects the
customers amidst of Covid-19.
SOURCES OF DATA
The researchers collected the primary data from the respondents through check list and
questionnaire.
The target respondents of this research study included those consumers that are using
online shopping from Eastern Barangays of Delfin Albano, Isabela. 20 respondents are chosen
systematically: eight (8) consumers in Villa Luz, seven (7) in Ragan Norte and five (5) in Ragan
Almacen. In order to get valid answers from the given questionnaire.
“A STUDY ON THE EFFECTS OF ONLINE SHOPPING TO CONSUMERS AMIDST OF COVID-19
10
AMONG EASTERN BARANGAYS OF DELFIN ALBANO, ISABELA”
MAGSAYSAY MEMORIAL HIGH SCHOOL
VILLA LUZ, DELFIN ALBANO, ISABELA
SCHOOL YEAR 2020-2021
RESEARCH INSTRUMENT
The main tool of the study was set of prepared questionnaire and checklist guides. These
were prepared by the researchers with the assistance of the research teacher and the adviser.
The preparation started by creating questions with the problems of the study as the basis.
The draft was checked by the adviser, in other words, the set of question was finalized.
The respondents of the study focused on a targeted population in the Eastern Barangays
of Delfin Albano, Isabela. Sample size are chosen out of large numbers and asked questions in
order to get information about the larger group or populations.
The researcher selected 20 consumers, who were buying products through online
shopping and identify what are the effects of online shopping to consumers amidst of Covid-19.
VALIDATION
A validation phase was observed by the researchers to check the validity of the research
instrument used. The dry run was conducted at Eastern Barangays of Delfin Albano, Isabela
participated by consumers who were requested to provide comments and suggestion in order to
improve further the respond tools.
There were several recommendations such as questions, facts and information. These
effects therefore validated the research instrument. The validated set of questionnaire were
distributed to the respondents
The researchers secured the clearance before the actual data gathering at Eastern
Barangays of Delfin Albano, Isabela. The data gathering was then conducted for two days. The
questionnaire and check list were distributed on May 10 -11, 2021 and it was retrieved May 12,
2021.
The questionnaire and check list were used to determine the awareness of the respondents
in using online shopping.
STATISTICAL TOOL
The study is purely descriptive statistics; the statistical tool used was simple techniques
such as frequency counts.
CHAPTER IV
This chapter consist of data, presentation, interpretation, and discussion of the findings.
The researchers used tables in presenting the data and textual interpreting of data. The
tabular presentation and textual interpretation of data on top five (5) factors influencing
consumers to buy through online shopping are given and explained below.
FREQUENCY
Male 6
GENDER
Female 14
17-20 8
AGE 21-23 5
24-26 4
27-30 3
Villa Luz 8
ADDRESS
Ragan Norte 7
Ragan Almacen 5
ONLINE
Shopee 13
SHOPPING
Lazada 6
APPLICATION
Shein 1
FREQUENCY OF Daily 0
SHOPPING Weekly 4
ONLINE Monthly 6
Annualy 10
Less than 500 6
SPEND IN ONLINE P500 – 1000 8
SHOPPING P1001- p1500 3
P1501- p2000 3
More than 2000 0
As shown on the table above, gender reveals that there six (6) males out 20 respondents
while 14 females out of 20 respondents. Age revealed that eight (8) of the respondents was ages
17-20, five (5) in the age of 21-23, four (4) in the age of 24-26 and three (3) in the age of 27-30.
In address, it has eight (8) respondents from Villa luz, seven (7) in Ragan Norte and five (5) in
Ragan Almacen. In online shopping application, there are 13 respondents who buy in Shopee, six
(6) in Lazada and one (1) in Zein. In frequency of shopping online, there is no respondents buy
online shopping daily but there are four (4) in weekly, six (6) in monthly and ten(10) in annually.
And last is in spend in shopping online, there six (6) respondents who spend less than 500, eight
(8) in 500-100, three (3) in 1001-1500, three (3) in 1501- 2000 and one (1) in more than 2000.
As shown in table two(2), it reveals that the top five (5) main factors that effect online
shopping to consumers amidst of covid-19 are; saving time having the highest percentage of
95%, wider selection has having second highest percentage with 90%, better prices having the
third percentage of 85%, fourth one is the convenience with the percentage 80% and the fifth is
payment option with a percentage 75%.
ARBITRARY
INDICATOR MEAN RANK
LEVEL
Customer
4.35 Satisfied 4
satisfaction
4 Satisfied 6
Perceived usefulness
4.5 Very Satisfied 3
Economic
3 Ok 7
Perceived risk
Table 3 reveals the level of satisfaction of effect of online shopping to consumers amidst
of COVID-19 in Eastern Barangays of Delfin Albano, Isabela. The respondents answered that
they were very satisfied in website quality having 4.6 mean (ranked 1), delivery having
4.55(ranked 2) and economics having 4.5(ranked). Respondents answered satisfied are in
customers satisfaction has 4.35 (ranked1), availability of products has 4.25 (ranked2) and
perceived usefulness having 4 (ranked 3), while respondents answered OK in the perceived risk
has a 3.
5. Shopping online
helps promote safety
while enabling to see
better shopping 4 Agree 9
alternatives that
could help me save
time and money.
6. Shopping online
leads to impulse
buying. Impulse
buying happens
when you 3.35 Undecided 10
purchase items
while in the
“moment.”
8. With online
shopping, I don’t
have the guarantee 4.30 Agree 6
of receiving a good
quality product.
my purchased
products can delay
due to weather
conditions,
checkpoints or other
unforeseen issues.
10. Depending on
the time, location,
and business, I
might spend as much 4.25 Agree 7.5
or more on shipping
costs than the item.
It was revealed in the table above that majority of the statements in the effects of online
shopping to consumers were agreed upon. It was shown that they agreed that through shopping
online, they gain convenience and they can save money through the discounted items, free
shipping, bulk purchase discounts, and even occasional online sales. The respondents also agree
that shopping online helps promote safety while enabling to see better shopping alternatives that
could help me save time and money. They might catch the virus from delivered packages or the
deliverers themselves, with online shopping, they are not guaranteed of receiving a good quality
product and depending on the time, location, and business, they might spend as much or more on
shipping costs than the item.
Furthermore, it is also revealed that there are statements that are answered strongly agree.
It had shown that they strongly agree that online shopping provides easier way to buy products
without going outside. They could stay at home while fulfilling any household needs and the
delivery of purchased products can be delayed due to weather conditions, checkpoints or other
unforeseen issues. It is revealed in the table that the respondents are undecided in shopping
online which leads to impulse buying. Impulse buying happens when you purchase items while
in the “moment.”
CHAPTER V
SUMMARY
1. In general, the purpose of the study was to determine the effect of online shopping to
consumers amidst of Covid-19 among Eastern Barangays, Delfin Albano, Isabela.
2. This study sought to answer the research questions which are: What are the
influencing consumers to buy products through online shopping? How do consumers
get satisfied to online shopping? What are the effects of online shopping to
consumers in the midst of Covid -19 among Eastern Barangays, Delfin Albano,
Isabela?
3. It was found out that the five (5) main factors effect consumers in online shopping
that can save time, wide selection, better price, convenience and the payment option.
4. In the level of satisfaction, most of the respondents are satisfied in the website
quality, delivery of products and the economics.
5. Online shopping provides easier way to buy products without going outside has a
great effect of online shopping to consumers amidst COVID-19.
FINDINGS
This study referred to the effect of online shopping to consumers amidst COVID-19
among Eastern Barangays, Delfin Albano, Isabela.
1. Majority of female respondents are fond of using online shopping than males.
2. The online shopping application that they mostly use is Shopee.
3. The frequency of shopping online of the respondents is annually.
4. They spent 500-1000 pesos in shopping online.
5. Using online shopping has a big effect for consumers that they can save time and it
can have a wide selection for the products.
6. It came out that customers are more satisfied in buying products through online rather
than malls.
7. Online shopping has benefits especially amidst COVID19.
CONCLUSION
The respondents identified the top 5 main factors that effects online shopping of
consumers amidst of covid19. The number 1 factor is that customers can save time. Another
main factor is better because covid-19 had adversely affected people’s financial stability.
Using the table, in measuring the level of effects of online shopping to consumers
majority of the respondents answered agree (25.6%), there are some respondents answered
strongly agree (14.3%) and there are respondents who answered undecided (3.35%).
RECOMMENDATIONS
This research study provides recommendations on how consumers manage their money
on shopping online. We may not be able to control shopping online but we can manage it.
1. We should know that effect of online shopping in our life especially that we’re amidst of
Covid-19.
2. Control ourselves in buying product through online.
3. When we receive a package, we should observe social distancing.
BIBLIOGRAPHY
Dos Santos, C. P., & Fernandez, D. V. der H. (2011). Perceptions of justice after recovery efforts in
internet purchasing: The impact on consumer trust and loyalty toward retailing sites and online shopping
in general. Brazilian Administration Review.
E.B. Khedkar (2015). Analysis of customer satisfaction during online purchases. International Journal of
Research in Finance and Marketing, vol.5, Issue 5, pp: 1 -7.
Jacobs, B., & de Klerk, H. M. (2010). Online apparel shopping behavior of South African professional
women: The role of consumers’ apparel shopping scripts
Karan Joshi (2015). Predicting factor- effecting parameters of consumer behavior towards online
shopping. International Journal of Research in Finance and Marketing, Vol.5, Issue 6, pp: 64-72.
Lee, K., & Tan, S. (2003). E-retailing Versus Physical Retailing: A Theoretical Model and Empirical Test
of Consumer Choice. Journal of Business Research. Retrieved from
https://www.researchgate.net/publication/222703 539_E-retailing_versus_physical_retailing_A_
theoretical_model_and_empirical_test_of_ consumers _choice
Ordinario, C. (2012). Nielsen Philippines. Filipinos among most active online bargain seekers in Asia.
Sanjay Jain and Malika Jain (2011). Exploring Impact of Consumer and Product Characteristics on E-
Commerce Adoption: A Study of Consumers in India. Journal of Technology Management for
Growing Economics, Vol 2, No 2, pp: 35-64
Sarita Devi, Parul Saini (2015). Online shopping: Interplay of influencing factors, risks and benefits.
South Asian Journal of Marketing and Management Research, vol.5, Issue 2, ISSN: 2249-877X, pp: 30-
42.
Sen, R. (2014). Online Shopping: A Study of the Factors Influencing Online Purchase of Products in
Philippines. International Journal of Management and Commerce Innovations.Retrieved from
http://www.researchpublish.com/.
Vaggelis Saprikis, Adamantia Chouliara and Maro Vlachopoulou (2010). Perceptions towards Online
Shopping: Analyzing the Greek University Students Attitude. IBIMA Publishing, vol.2010, Article ID
854516, pp: 1-13.
“A STUDY ON THE EFFECTS OF ONLINE SHOPPING TO CONSUMERS AMIDST OF COVID-19
21
AMONG EASTERN BARANGAYS OF DELFIN ALBANO, ISABELA”
MAGSAYSAY MEMORIAL HIGH SCHOOL
VILLA LUZ, DELFIN ALBANO, ISABELA
SCHOOL YEAR 2020-2021
APPENDICES
Madam/ Sir:
Tesalonica Somera
Candie Magaru
Katherene Padre
May 10,2021
______________________
Parents/Guardian Signature
Dear Respondent,
We are students from Magsaysay Memorial High School. We would like to invite you
to participate as respondents in this research that we are undertaking for the completion
of our requirements in our course Practical Research . Before you decide to be involved
in this research, question and quiry are openly accepted. We are very much willing to
help you with your concerns regarding the questionnaire.
You are being invited to take part in the research because the study would like to
know the effect of online shopping to consumers amidst of Covid-19 among Eastern
Barangays of Delfin Albano, Isabela and the researchers strongly believe that you
contribute much to the subject. We would like to ask your cooperation by answering the
questionnaire honestly and completely. Your participation in this research project is
completely voluntary. You have the right to decline all together or leave the questions
which you don’t wish to answer blank. We can assure you that no known risk to
participation beyond those encountered in everyday life.
Respec
tfully yours;
Researchers
Demographic Profile
Checklist
Part I: This attempts to identify the factors influencing consumers to buy through online
shopping.
Directions: Below are possible factors considered by consumers in buying products through
online shopping.
Survey Questionnaire
Part II: This attempts to determine the consumers level of satisfaction when buying
through online shopping.
Direction: Please check one box in each row to assess your level of satisfaction when buying
through online shopping.
Customer satisfaction
Availability of
products
Perceived usefulness
Economic
Website quality
Perceived risk
Delivery
Part III. This attempts to distinguish the effects of online shopping to consumers amidst of
COVID-19 pandemic.
Directions: Indicate the extent to which you agree or disagree with each statement by checking
the appropriate number which describes your answer.
Statement 5 4 3 2 1
1. Online shopping provides easier way to buy products
without going outside.
2. With online shopping, I could stay at home while
fulfilling any household need.
3. Shopping online promotes convenience.
4. I can save money when buying online because of the
discounted items, free shipping, bulk purchase discounts,
and even occasional online sales.
5. Shopping online helps promote safety while enabling to
see better shopping alternatives that could help me save
time and money.
6. Shopping online leads to impulse buying.
Impulse buying happens when you purchase items while
in the “moment.”
7. I might catch the virus from delivered packages or the
deliverer itself.
8. With online shopping, I don’t have the guarantee of
receiving a good quality product.
DOCUMENTATIONS
CURRICULUM VITAE
PERSONAL DATA:
Age: 18
Sex: Female
EDUCATIONAL DATA:
March 2015
Secondary Education:
April 2019
PERSONAL DATA:
Age: 18
Sex: Female
EDUCATIONAL DATA:
March 2015
Secondary Education:
April 2019
June 2021-present
PERSONAL DATA:
Age: 18
Sex: Female
EDUCATIONAL DATA:
March 2015
Secondary Education:
April 2019
June 2021-present
PERSONAL DATA:
Age: 18
Sex: Female
EDUCATIONAL DATA:
March 2015
Secondary Education:
April 2019
June 2021-present