Significance of the Study

The researchers hope that this study will not only provide information that will be useful to
her/him, but will also be beneficial to the following groups:
Sellers. This study will benefit the sellers because it will help them on imporving their business
and this study help them to understand on how marketing strategy affects their business.
Buyers. This research will help customers in understanding how marketing strategy impacts
their preferences and behavior when purchasing items, as well as how to choose high-quality
products.
Students. This study will help students to know more about the marketing startegy and it will
help students in recognizing the importance of these study as they apply in the business world.
Future researchers. Future researchers will profit from this study since it will serve as the
foundation for their own research on marketing strategy.