Significance of the Study

This study focuses on how the social media advertisements influence the consumers’

behavior. Likewise, the findings of this study will show great significance to the following:

Marketers. The role of the marketer is to establish an involvement chain between the

consumers and the company’s product or services by creating new campaign ideas to advertise a

company’s products, services or overall brand identity. With that, this study will be a good

source of information for them in understanding the consumers behavior from being exposed to

different social media advertisements in order for them to create more efficient and effective

ideas for advertisement.

Advertisers. This study increases the knowledge of the advertisers about the market and

the customer's behavior. It will offer useful insights especially to the advertisers’ scholar to

understand the ins and outs of advertising and to assist marketers in introducing better

approaches that depends on the preference of the consumers to advertise their products.

Businesses. This study will be beneficial to businesses as they can consider the internet

space or social media as a medium for advertising their products or services.

Consumers. Since this study will greatly benefit the marketers, by giving them useful

information about advertisement base on consumers’ behavior, this study will also benefit the

consumers by increasing their awareness to different products and services which results to more

options to choose from and serve their purchasing interest as well.

Field of Accountancy. Especially to the managerial accounting field as this would

provide beneficial information in understanding the best option for social media platforms in
allocating their budget for advertisement. Also, in order for them to develop advertising

decisions that will be effective in boosting their sales from advertisements.

Future Researchers. This study will contribute to the body of knowledge about the

influence of social media advertisement on consumers’ behavior by providing future researchers

with a source of empirical literature.