CMA Syllabus 2022

Elective Paper

Paper 20C

ENTREPRENEURSHIP AND STARTUP (ENTS) 100 Marks

Module. No. Module Description  Weight

Section A: Entrepreneurial Skill Sets 15%
1 Entrepreneurial Skill Sets 15%
Section B: The Entrepreneurial Eco-system 15%
2 The Entrepreneurial Eco-system 15%
Section C: Idea to Action 15%
3 Idea to Action 15%
Section D: Value Addition 15%
4 Value Addition 15%
Section E: Scale up 10%
Scalability, Scaling up and Stabilisation of Sustainable
5 10%
Business
Section F: Risk Management Strategies 10%
6 Risk Management Strategies 10%
Section G: Leadership 10%
7 Leadership 10%
Section H: Types of New Age Business 10%
8 Types of New Age Business 10%

SECTION A: ENTREPRENEURIAL SKILL SETS

1. Entrepreneurial Skill Sets

1.1 Building the Entrepreneurial Quotient
1.2 Entrepreneurial Psychology, Driving Forces and Characteristics
1.3 Entrepreneurial Discipline with Practice, Patience and Perseverance (3Ps)
1.4 Identifying and Meeting the Gaps in Resources at Optimised Cost
1.5 Capital Structuring, Resource Mobilization and Management
1.6 New Age Marketing and After Sales Services
1.7 Using IT and 8 Deep Technologies
1.8 Strategies for Disruption
1.9 Legal and Regulatory Compliance

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SECTION B: THE ENTREPRENEURIAL ECOSYSTEM

2. The Entrepreneurial Ecosystem

2.1 Macroeconomic Environment and Emerging Dimensions of Business Ecosystems
2.2 Formation and Incorporation of a Legal Entity
2.3 Legal and Intellectual Property Rights
2.4 Procurement to Pay
2.5 Order to Cash
2.6 Transaction to Reporting
2.7 Working Capital Management
2.8 Market Dynamics
2.9 Government Policies, Subsidies, Incentives, Tax Laws
2.10 Trends in Entrepreneurship

SECTION C: IDEA TO ACTION

3. Idea to Action
3.1 Monetizing Ideas
3.2 Bootstrapping
3.3 Preparation of Project Report
3.4 Funding Options for Start-up, including Crowd Funding
3.5 Using Data Analytics to Advantage
3.6 Building a Sustainable Revenue Model and Periodical Business Plan
3.7 Launching Sustainable Impact Initiatives
3.8 From Start up to MNC

SECTION D: VALUE ADDITION

4. Value Addition
4.1 Process of Innovation
4.2 Design Thinking
4.3 Lean Start-Up & Customer Validation
4.4 Generating Market Traction
4.5 Positioning and Packaging
4.6 Start-up Models

SECTION E: SCALE UP

5. Scalability, Scaling up and Stabilisation of Sustainable Business

5.1 Business Scalability –Validation and Roadmap
5.2 Preparation of Pitching Document and giving Elevator Pitches
5.3 Funding Strategies and Funding Series including crowd funding
5.4 Start-up Valuation – Pre-money, Milestone and Investors’ Exit Point
5.5 Scaling up and Stabilisation of Business
5.6 Sustainability Management

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 CMA Syllabus 2022

5.7 Exit Strategies of Fund Houses

5.8 Gathering Critical Mass through Mergers & Acquisitions
5.9 Negotiations at each Milestone

SECTION F: RISK MANAGEMENT STRATEGIES

6. Risk Management Strategies

6.1 Predicting, Calculating and Mitigating Enterprise Risks
6.2 Application of COSO Framework for Risk-Enabled Performance Management
6.3 Predicting, Calculating and Overcoming Financial Risks
6.4 Project Monitoring and Controlling
6.5 Increasing Coping Mechanisms and Risk Mitigation
6.6 Establishing Internal Checks and Balances as a Process
6.7 Transformation from Risk Managing to Risks Enabled Organisation
6.8 Start-up Audit
6.9 Bouncing Back from Failures

SECTION G: LEADERSHIP

7. Leadership
7.1 Leading Mission Driven Ventures and Organizations
7.2 Business Ethics and Best Practices
7.3 Forecasting and Planning - Building Capabilities to see Deeper, Wider and Faster
7.4 Developing Mission, Vision and Goals
7.5 Learning smart ways to create Competitive Advantage
7.6 Learn to deal with Ups and Downs and Lead Organizational Change
7.7 Building a Motivated Team
7.8 Designing Strategies to suit the Business Needs and Ecosystem

ECTION H: TYPES OF NEW AGE BUSINESS

8. Types of New Age Business

8.1 FinTech, EdTech, HealthCare, AgriTech, Defence, IT, Space, Robotics, Digital
Transformation & VBA etc.
8.2 Agropreneurship
8.3 Women Entrepreneurship
8.4 Family Run Business
8.5 MSME
8.6 Generation Transfer Transaction
8.7 Social Entrepreneurship
8.8 Emerging Markets

APPLICATIONS OF LEARNING POINTS THROUGH CASE STUDIES FOR THE

FINAL LEVEL COURSE

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