Volume 9 Series 1 (July- September)

BREAD AND PASTRY CHALLENGES AND SUCCESS STORIES: A LIVE

EXPERIENCE SURALLAH BAKER
Francis Nice S. Rendaje 1, Jena Mae M. Fatagani.2
“ Bachelor in Technical Teacher Education Major in Food Technology -SKSU
1

“Professor, Food Technology- Sultan Kudarat State University- Isulan

Abstract
Baking, in itself, goes back at least a thousand years. The use of enclosed
ovens, to produce bread and pastry, was probably introduced by European explorers
and colonizers. It plays a very important role in Filipino food culture, with our love for
breads and various kakanin. Similar to many aspects of Philippine life, our history as a
baking country is comprised of influences from many different cultures. From there,
baking have contributed a lot to the economy of the country and provided more job
opportunities. It became part and partial of growing up Filipino.
Importance of baked goods in Philippine tradition is undeniable. With so many
foreign influences that made their mark in how baking developed in the Philippines. Still
most of the Bread and Pastry industry started from family training. Though baked goods
had been affected by the increase and decrease in the price of flour, sugar and lard,
then recipes should be adjusted to meet the needs of different situations. That is why,
this study is conducted to provide reasons how people of Surallah started their Bread and
Pastry Business, how they battle with the ups and down of the business, also how the industry
contribute to the economy of the said municipality. Before this study was conducted, the
researcher secures permits from the Municipality Mayor and to the person in charge of the each
establishment.

Keywords: Baking, Tradition, Bread

Introduction

A bakery is an establishment that produces and sells flour-based food baked in

an oven such as bread, cookies, cakes, pastries, and pies. Some retail bakeries are
also cafés, serving coffee and tea to customers who wish to consume the baked
goods on the premises. Putting up bakery business needs consideration of many
factors like food safety, hygiene and housekeeping, drainage, electrical supply, water
supply, sustainability, business permits, Flexibility, workforce and labor issues.(ABA and
Alexandra Kirsten)
Surallah is a 1st class municipality in the province of South Cotabato, Philippines.
According to the 2015 census, it has a population of 84,539 people. This became the
reason why many businessmen choose to invest and put up a business here, including
baker business.
This research aims to provide information to the readers who want to put up
bakery business by sharing to them about the common challenges they might encounter
and stories behind success of Surallah bakers.

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Statement of the Problem

Generally, this study deals with Bread and Pastry Challenges and Success

Stories: A Live Experience Surallah Bakers.

Specifically, it aims to answer the following question:

1. What brings them to the bread and pastry business?

2. In what way they are contributing to the economy and lives of their staff and
costumers?
3. How they battle with the ups and down of the business
4. What are some issues and concerns in Bread and Pastries Industries?

Methodology

In-depth interview were used in this study where in the researcher conducted
intensive individual interviews with survey questionnaire based on
https://www.americanbakers.org/ ,https://prezi.com/m/3towpkj6snds/ and
https://smallbusiness.chron.com/weakness-bakery-company-61828.htmlwith the
owners, staff and persons in charge of the operations on bakeshops in Surallah,South
Cotabato.The interview was conducted from the month of December and January
wherein bread industry was at its peak season. This method enable us to ask question
about how they started in Bread and Pastry Industries and their experiences on how
they battle with the challenges encountered in the business.The data are presented in
graphical and textual presentation.

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Result and Discussion

Figure 1, Shows that the result of the survey pertaining to the Business Origin of the
Bread and Pastry Industry

Business Origin

29%
family training
need of the community

71%

Figure 1. Business Origin of the Bread and Pastry Industry.

Study shows that most of the Bread and Pastry Industries originated from the
family training having the percentage of 71 % and 29% started the business as
corporation because they felt that the community needed it.
Most of Bread and Pastry Business at Surallah started from family traditions that soon
becomes a business because the recipes that are being passed to them from their
grandmothers and grandfathers. Some of them started from group of friends’ that are
graduates of related courses and decided to put the business also to practice their
skills. Same reasons are reported by Philstar.com2013 survey released establishments
for 2010 reached more than 16,000. Increasingly enough, manufacturers of bread,
cakes, pies and other bake products. That mostly started as family business and other
because of the Filipinos that come together and do business.

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Figure 2, Shows that result of the Economic Contribution of the bread and Pastry
Industries

Economic Contribution 24
23
25 19 20 20 21 21
18
20
15
10
5
0

Figure 2. Economic contribution of Bread and Pastry Industries

Results shows that the economic contribution of bread and Pastry industries
have greatly contributed to economy because of the correct paying of tax , followed
by the reasons that the business provide job opportunity to the people in community
and that have helped the workers family and it also gives life for other industries to
put up business beside their stores.
This implies that the charges impose by the government on their citizens and
businesses as means of raising revenue, which is then used to meet their budgetary
demands. This includes financing government and public projects as well as making
the business environment in the country conducive for economic growth of the
country. In terms of employment generation it ranked second with 74,406 workers
among other sub-classes in the manufacturing industries. (According to Annual
Survey of the Philippines Business and Industries, 2013)

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Figure 3, Shows that result of the possible reasons for experiencing lower
income.

increase
price of
increase flour
pice of sugar

increase price of lard

unskilled baker

dishonest workers
troubles with the family business
misunderstanding

Figure 3. Possible Reasons for experiencing Lower Income of Surallah Bakeshops.2019.

Data revealed that the main reason why bread and pastry industry experience
low income it’s because of the increase in the price of the three main ingredients in
making breads which is the Flour, sugar and lard.
Cakes, pastries, pies and similar perishable bakery products are 90% made up
of flour, sugar and shortening. And with that baked goods have become the most
affected with the rising of the prices of ingredients in the Philippine Market .
This implies that the Annual Survey of the Philippines Business and Industries,
released by Philippine Statistics Authority in 2016, bread were accounted for the most
numbers of manufacturing establishments in the formal sector of the Philippine
Economy.
Figure 4. Shows that result of the possible reasons for experiencing prosperity in the
business

low
low price of
low 5price
| P aof
ge flour
honest price of sugar
expert store lard
high baker keeper
 support quality bread people
cooperati of the service resides
on of the local in our
family govern Volume 9 Series 1 (July- September)
place
ment
Figure 4. Possible reason for experiencing prosperity in the business

Result revealed that bread and pastry industries experience prosperity in the
business if the price of flour, sugar and lard would decrease. Also honest store keeper
is a factor why business experience prosperity.
This implies that experiencing prosperity and low income in bread and pastry
industry had been influenced by the rising and lowering of the basic ingredients in
baking like flour, sugar and lard in the market. Though the nature of the industry offers
limited scope for growth, changing consumer trends have recently been very important
in the bakery industry, which has resulted in a number of potential growth opportunities
for manufacturers. Increasing consumer demands for healthy, convenient and tasty food
has stimulated the bakery manufacturers to differentiate and innovate baked products,
in order to capitalize on these trends.(Arthi V., Baking Industry2007)

Conclusion

Therefore it is hereby concluded that most of the Bread and Pastry Industries
originated from a family business or from a corporation who felt that the community
needed it. The industry had greatly contributed to the economy by paying correct tax to
the local government and by providing job opportunities to the people in the community.
It is also concluded that the main reason why the Bread and Pastry Industry experience
low income because of the increase in the price of flour, sugar and lard which is the
main ingredients in making bread and pastry products., also they said to experience
prosperity in business if the same ingredients will decrease in price.

Recommendation

Due to the findings of the study, the researcher recommends the following:

1. The bakers should adjust the recipes to meet the needs of different situations.
2. Try to use the conversion factor method in their baking products.
3. Research of some products that can be a substitution to some expensive
ingredients but still with the same quality.

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4. To the other researcher to have another study on why most of the baking
industries started from family business.

References

1. Schafer. Jonathan. How to Start a Bakery Business: The Complete Guide to

Opening and Operating a Successful Bakery. CreateSpace Independent
Publishing Platform. 2014
2. Bathie, George.Battcock, Mike and Judge, Emma. Baking for Profit: Starting a
Small Bakery. ITDG Publishing. 200
3. https://www.americanbakers.org/
4. https://prezi.com/m/3towpkj6snds/
5. https://smallbusiness.chron.com/weakness-bakery-company-61828.html
6. https://www.foodsafetymagazine.com
7. https://www.entrepreneur.com.ph/industry/bakerypastry
8. https://www.philstar.com/business/2015/08/04/philippine-pastry-business-grows
9. https://www.philstar.com/business/2013/08/31/1153291/pinoy-success-story
10. https://www.pressreader.com/
11. https://opentextbc.ca/basickitchenandfoodservicemanagement/chapter/
converand-adjust-recipes-and-formulas/
12. https://www.sterlingcontrols.com/industries/baking-industry/
13. https://www.academia.edu/28715663/Success_Factors_of_Bakeries
14. http://www.frost.com/sublib/display-market-insight.do?id=112725671
15. https://newgenbaker.com/baking-in-the-philippines/

Part I. Profile of the Respondents

Name (optional): ___________________________________ Age: __________ Sex: _______
Years in the bread and pastry production:_____________

Part II. Business Origin

Please rate the indicators and check on the box that corresponds to your answer with the scales as
follows.
4- Strongly Agree 3- Agree 2- Less Agree 1- Disagree

Business Origin 4 3 2 1

1. I started the business from the family training.

2. The business is pass on from our grandparents.

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3. The business I learned when I work in similar job.

4. I got in__ this bakery because I love bread and pastry.

5. I happened to start the business because I felt the need of this in the
community.

Part III. Economic Contribution

Because of this business: 4 3 2 1

1. I am proud to say that I helped the workers and their family.

2. Our community became more popular.

3. Our community is happy because they can buy easily what they need.

4. More people have the job because of our business.

5. More store are opened near our bakery.

6. More passengers can eat our products.

7. More people from other places can buy our products.

8. I am paying correct tax to our local government.

Part IV. Ups and Down

Please rank the possible response for experiencing lower income.

Rank 1 as the more reason and so on.

_________________ 1. Increasing price of the flour.

_________________ 2. Increasing price of sugar.
_________________ 3. Increasing price of bread.

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_________________ 4. Unskilled baker.

_________________ 5. Dishonest workers.
_________________ 6. Troubles with the family business.
_________________ 7. Misunderstanding.

Experiencing prosperity in the business because of:

__________ 1. Low prize of the flour

__________ 2. Low price of the bread
__________ 3. Low price of the sugar
__________ 4.
__________ 5. Expert baker
__________ 6. Honest store keeper
__________ 7.
__________ 8. Support of the local government
__________ 9. High quality bread
__________ 10. Good quality service.

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