TM, ® and © Paramount Pictures Corp. ALL RIGHTS RESERVED.

•  Quality Assurance

•  Differentiation

•  Marketability

•  Expectation Creation

•  Value Creation
•  One of Hollywood’s “Major” studios creating
premium entertainment
•  Part of Viacom, listed on the NY Stock
Exchange and distributing content in 165
countries
•  More than 102 years of production history
•  3,300+ movies library
•  Top film industry market-share performer
Develop a world class hospitality brand
leveraging Paramount’s legendary
international reputation as an
entertainment leader. Achieve this
objective by applying Paramount Pictures
brand equity, uniquely and strategically,
in the hospitality industry space.
Brand Positioning
 A new brand of hospitality...

For the Creative. From the Creatives

Trendsetters attract the tunnellers and bridgers
Brand Identity
Paramount Pictures Entertainment

California Lifestyle

Hollywood Glamour
Innovation

Imagination

Collaboration
COL LA BOR A TIV I TY
Noun
An open source process or structure
that achieves breakthroughs through
the sharing of creative thoughts and
ideas.
VALUES
VALUES ATTRIBUTES BENEFITS
 Personal
Attentive
Intelligent
9
 Holiday Expeditions

Wellness Centre
In Room Styling
Personal Services
Film Premieres
Local Connections
Paramount Film Library

The Pantry
Private Tours
Special Packages In Room Check In
Expertly Curated Weekend
Star Treatment
TM, ® and © Paramount Pictures Corp. ALL RIGHTS RESERVED.
The image cannot be displayed. Your computer may not have enough memory to
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n.b.: The black matt outer shell is our prefered material option. However, it can be executed in other materials and finishes (depending on the overall interior design of the area in which The Vault is located.) 4
 backlot
timeless
VIP
beautiful stars classic
legacy
glamour paparazzi
champagne set Red-carpet
Elegance Fifty-five-fifty-five
crystal Melrose access
Awards dramatic Oscars
®

Hollywood elite
 DOWN-TO-EATH
TECHNOLOGY
star
AMUSEMENT

SURPRISE
MYSTERY NATURAL GREEN

SIMPLE
VISIONARY CREATIVE SUSTAINABLE
TREND-SETTING EASY GOING SPIRITED

GLAMOUR CALIFORNIA COLLABORATION

ADVANCEMENT
ORGANIC
LIGHTHEARTED

SIMPLICITY
SOCIAL
FUN
CONNECTIVITY

ESCAPE
YOUTHFULL
PARAMOUNT
CREATIVITY LOCAL
EFFORTLESS ATTRATION IMAGINATION
BEAUTY ECOLOGICAL INNOVATION
CAREFREE LEADING
ELEGANT ANIMATED
 SUSTAINABILITY FEATURES

The following are sustainability related ideas designers can implement in Paramount
Hotels & Resorts properties, with the aim to enhance the guest experience and
improve our environmental efforts and awareness. Designers are encouraged to
suggest other creative sustainability ideas.
• Hydroponic garden on roof, for guest consumption and ingredients for
F&B venues
• Energy awareness program where guests have access to live feedback of
their water and energy consumption data via Guest Room tablet
• Incentivizing guests to generate a certain energy target via cycling in the
Wellness & Fitness Center for a Paramount Hotels & Resorts voucher or
similar incentive

16 Acoustic Comfort
An acoustic consultant is to be hired to provide acoustical guidelines and
recommendations,
Paramount regardingfosters
Hotels & Resorts treatment of spaces
a culture of throughout
sustainablethedevelopment
hotel as well as the
ensuring
•  Over 800 luxury hotel members

•  Over 120.000 hotel rooms

•  33 regional offices

•  150 trade shows attended every year

•  32% of total room nights generated through their

reservations system

•  16 airline affiliations and preferred partnership with

American Express and Sixt

•  1.2m iPrefer loyalty program members

•  Sinexus distribution engine

•  Hotel De Paris, St. Tropez- France

•  Upper House, Hong Kong

•  The Leela Hotels, India

•  Four Seasons, Punta Mita – Mexico

•  Ukraina Hotel, Moscow – Russia

•  Fullerton Hotel, Singapore

•  ME Hotel, London – UK

•  The Lanesborough, London – UK

•  SLS Hotel, Miami and Las Vegas– USA

•  WYNN Hotel, Las Vegas – USA

•  Peninsula Hotel, Chicago – USA

•  The Mark Hotel, New York – USA

Ghassan Aridi acquired the rights to create Paramount
Hotels & Resorts from the Viacom group in March 2012 and
the company launched in April 2012. Aridi is CEO of Alpha
Tours LLC, a leading Dubai-based destination management
company, which he founded in 1995.
He is also Chairman of GAA Marta Consulting, a tourism
and hospitality development consultancy that advises
governments, destinations and resorts around the world.
Notably, this consultancy facilitated a US$1.5 billion
Paramount Theme Park and Resort for the city of Murcia in
Spain. Born in Lebanon and a graduate of the University de
Tourismo in Spain, Aridi has 30 years of experience in
tourism and the tourism development industry.
Thomas van Vliet guides development and fundraising
activities to create up to 50 themed hotels and resorts around
the world, under the Paramount Hotels & Resorts brand.
Van Vliet has held leadership positions in major hospitality
companies for almost 30 years and brings extensive expertise
in developing and operating both hotels and resorts across
Africa, the Middle East, Asia and Pacific regions.
Previously, van Vliet acquired twenty years of hospitality,
knowledge and management skills at Accor and, more
recently, with Sofitel and Swiss-Belhotel International.
A graduate of Hilversum College in The Netherlands, van
Vliet went on to study finance management at Cornell
University in Ithaca, USA.
Excep&ons  apply  for  iconic  buildings  and  prime  loca&ons  
 
  
•  Minimum  250  keys  
•  Minimum  30,000  sqm  GFA    

 
•  There  are  to  be  four  Guest  Room  types  and  three  Suite  types    

Minimum  size  (sqm,   %  of  keys  

excluding  balcony  /  
terrace)  
Studio  Room   46   32%  
Scene  Room   46   22%  
Stage  Room   53-­‐60   18%  
Set  Room   60-­‐74   16%  
Premiere  Suite   92   7%  
Paramount  Suite   138-­‐184   5%  
The  Producer  Suite   276-­‐322   1  unit  
•  Damac Towers by Paramount Hotels & Resorts Dubai

•  Paramount Resort Langkawi

•  Damac Villas by Paramount Hotels & Resorts Dubai

•  Paramount Resort Boao

•  Damac Tower by Paramount Hotels & Resorts Riyadh

•  Paramount Hotel Dubai Jumeirah Waterfront

•  Paramount Hotel Dubai Downtown

Model  project  example  
Burj Khalifa Dubai Mall

BOAO
1,080 Serviced Residences (3 towers)

801 Rooms and Suites (1 tower)

8 Restaurants, Bars and Lounges

Meetings & Events Facilities

Wellness & Fitness Centre

Screening Rooms

Work Play Suites

Retail Outlet

Kids Club
 TM,  ®  and  ©  Paramount  Pictures  Corp.    All  Rights  Reserved.  
 

PRELIMINARY DESIGN – HOTEL LOBBY

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PRELIMINARY DESIGN – CHECK-IN AREA

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TM,  ®  and  ©  Paramount  Pictures  Corp.    All  Rights  Reserved.  
 

PRELIMINARY DESIGN – CHECK-IN AREA

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TM,  ®  and  ©  Paramount  Pictures  Corp.    All  Rights  Reserved.  
 

PRELIMINARY DESIGN – CHECK-IN AREA

STUDIO ROOM
PREMIER SUITE – LIVING ROOM
 TM,  ®  and  ©  Paramount  Pictures  Corp.    All  Rights  Reserved.  
 

PRELIMINARY DESIGN – WELLNESS CENTRE