LESSON 1:

BASIC
COMPETENC
Animation 1
 Objectives
At the end of this lesson, students should be able
to:

• Develop one’s character into Personal

Entrepreneurial Competencies in locality;
• Identify the core competencies of an
animator, and
• Identify opportunities for business or career
as an animator
INTRODUCTION TO AND
DEVELOPING PERSONAL
ENTREPRENUERIAL
COMPETENCIES (PEC’S)
• Personal Entrepreneurial Competencies
(PEC’s)
• Environment and Market
• Core Competencies in Animation
• Opportunities in Animation
TOP 5 FILIPINO ANIMATORS
BEHIND THE WORLD’S BEST
ANIMATED FILMS
• Nelson Bohol
• Ruben Aquino
• Armand Serrano
• Mars Cabrera
• Josie Trinidad
 FILIPINO
ANIMATOR
S
• Pixar’s Nelson “Rey” Bohol
• Inside Out
• Monster University
• Brave
• WALL-E
• Ratatouille
Nelson Bohol • Cars
• Finding Nemo
 FILIPINO
ANIMATOR
S
• Works at Disney
• Winnie the Pooh
• The Princess and the Frog
• Lilo and Stitch
• Won Outstanding Achievement in
Character Animation award in the
Ruben Aquino International Animated Society’s
26th Annual Annie Awards
 FILIPINO
ANIMATOR
S
• Walt Disney’s Visual Development
Artist
• Big Hero 6
• Brother Bear
• Lilo and Stitch
• Worked at Sony and was part of
Armand Serrano Hotel Transylvania and Cloudy with
a Chance of Meatballs
 FILIPINO
ANIMATOR
S
• Animator and Layout Artist
• Teenage Mutant Ninja Turtles
• Sabrina: The Animated Series
• Joseph

Mars Cabrera
 FILIPINO
ANIMATOR
S
• Walt Disney’s Story Artist
• Zootopia
• Wreck-it Ralph
• Tangled
• The Princess and The Frog
Josie Trinidad
 ANIMATION IN THE
PHILIPPINES1983, Burbank
Philippines has A 60-minute Studios of
been the subject animated feature Australia was the
of attention of was produced first to sub-
many well- based on local contract
known folklore called animation
international The Adventures production in the
animation of Lam-Ang. Philippines,
studios. setting up its
studio in Manila
Nowadays, more than ever, with the help
of technology, animation has never been
more promising to out Filipino animators.

But what does it really take to succeed as

an animator whether you decide to work
for a company or start a company of your
own?
 PERSONAL
ENTREPRENEURIAL
COMPETENCIES
What is What is
What is an
entrepreneur? (PEC’S)
competent? entrepreneurial
It is “having the competency?
Is”one who Is a concept of a
organizes, manages, necessary ability or
skills: collective set of
and assumes the abilities and/or skills,
risks of a business able to do sufficient enough or
or enterprise” - something well or more than sufficient to
Merriam Webster well enough to meet organize, manage, and
a standard.” - assume the risk of a
Merriam Webster business.
 In 1988, the United Nations Conference
on Trade and Development (UNCTAD)
through its Empretec program, identified
and introduced behavioral patterns
inherent and consistent to successful
entrepreneurs, worldwide. These were
subsequently identified as
“entrepreneurial competencies”.
 SUMMARY OF
ENTREPRENEURIAL
COMPETENCIESPower
Achievement Planning
• Opportunity • Goal Setting
seeking • Persuasion and
• Information networking
• Persistent seeking
• Commitment to • Self-confidence
• Systematic
work contract planning and
• Risk-taking monitoring
• Demand for
efficiency and
quality
ACHIEVEMENT CLUSTER
This refers to a set of
competencies that supports the
motive for being successful in the
entrepreneurial undertaking.
 ACHIEVEMENT CLUSTER
• Oppotunity
seeking entrepreneur is:
A successful
Observant - always on the lookout for any opportunity to
create profitable business
Innovative - to be inventive in order to capitalize such
opportunity.
• Persistence
Being steadfast in his/her decisions and cannot be easily
dissuaded when faced with difficulties.
 ACHIEVEMENT CLUSTER
• Commitment to work
Doing whatever
contract it takes, making certain sacrifices
to make sure that he/she delivers on time or on the agreed
period with clients.
• Risk-taking
Able to take risks to be able to capitalize on a given
opportunity.
One must recognize as well, when to act in order to prevent
further loses.
 ACHIEVEMENT CLUSTER
• Demand for efficiency and quality
Always demands good, if not better quality of products or
services, and keeps on improving from there.

Good practice to this competency is to put yourself in your

client’s shoe.
 PLANNING CLUSTER
This refers to a set of competencies that
allows the entrepreneur to organize and
prepare procedures to ensure his/her venture
will keep moving forward.
 PLANNING CLUSTER
• Goal setting
Set goal for his venture. Could be a simple goal or a greater
one that can be divided to sub-goals.

Golden rule of thumb to set goal:

SMART (Specific, Measurable, Attainable, Realistic,
Time-bound)
 PLANNING CLUSTER
• Information seeking
Always keen about information, open minded and always
strives to seek for more information about market,
competition, and his customers.

A well informed entrepreneur can create better ideas on

how to improve his/her product or service - information to
innovation.
 PLANNING CLUSTER
• Systematic planning and monitoring
Ability to create well-organized and efficient plan that is
logically sound yet simple or practical.

He/she must have the ability to track (monitor) if the plan

is working or not and be ready to take alternatives when
necessary.
 POWER CLUSTER
Perhaps one of the most rewarding aspects of
being an entrepreneur is being you own boss.
But you have to worked hard enough to set
up your business efficiently.

“With great power comes

great responsibility”
 POWER CLUSTER
• Persuasion and networking
Making people believe in you (or in products and
services).
Influencing other people’s mind and making them spread
word for you to make them believe in you as well
(networking), that your products or services is better than
others.
 POWER CLUSTER
• Self-confidence
Refers to a strong belief upon one’s self that you can
complete a task no matter how difficult it might become.
 ENVIRONMENT AND
MARKET
• Identify and study the environment and market
animation industry in your area
• Business environment encompasses how you would
like to run your business internally and externally,
tangible and intangible.
 ENVIRONMENT AND
MARKET
Tangible Factors:
• physical location
• accessibility
• availability and sufficiency of transport mode
• proximity of suppliers and clients
• physical layout and structure of office
 ENVIRONMENT AND
MARKET
Intangible Factors:
• provisions for government regulations pertaining to
chosen business
• political situation in the surrounding area
• culture and demography of the people (population,
economic and social status)
• technology available to support the distribution of
your products or services
ENVIRONMENT FACTORS
• Natural and physical environment - ideal location
• Demography - size or population of potential market
• Culture - people’s way of life
• Government regulations - legality of business
• Economy
⚬ Inflation - increase of general price of goods and
services
⚬ Gross Domestic Product
⚬ Unemployment Rate
 CORE COMPETENCIES IN
ANIMATION
The principles and the process involved in creating
animation stay the same and the technology or the computer is
nothing but a tool to hasten the process.
 CORE COMPETENCIES IN
ANIMATION
• Principles of Animation - skills, processes, techniques,
and styles in creating animation and materials such as:
• Drawing Skill (Talent)
• Compositing through computer graphics
• Coloring
• Storyboarding
• Use of technology (computers and software) as a tool to
produce animation materials more efficiently
• Creating animation effects and special effects
• Documentation of materials
 OPPORTUNITIES IN
ANIMATION
• Start up your own animation business
• Turn in to other animation careers such as:
⚬ Mechanical Animation - modeling parts and pieces of different
objects or machinery
⚬ Science and Engineering - 3D animation production
⚬ Forensic Animation - uses 3D production to re-create or events
⚬ Medical Animation - 3D animation
⚬ Architecture and Landscaping - design discipline for environments
and technical modeling
⚬ Computer Game Animation - entertainment
⚬ Web and Graphic Design Animation
 OPPORTUNITIES IN
ANIMATION
• Positions or job you can get into:
⚬ In-between Artist - creates the transition images for the character’s
movement
⚬ Character Rigger - manipulates the geometry of the character as it
moves or interacts within the scene
⚬ Render-wrangler - monitors or controls the rendering process
⚬ Stop Motion Animator - uses different modeling media like puppets
or clay
 OPPORTUNITIES IN
ANIMATION
• Positions or job you can get into:
⚬ Background Painter - creates backgrounds for animated film
⚬ Lighting Technician - creates lights rigs for shots, correct lightnings
and shadow effects
⚬ Color Key Artist - develops the color scheme for the backgrounds
used in the animated film
⚬ Storyboard Artist - draws scenes that will be used in the film
⚬ Concept Artist - creates overall visual concept for an animated film
⚬ Independent Film-maker - produce animated films outside of major
animation studios
Any questions?
Quiz Time!
1. What are the three clusters of PEC?
 2. True or False.
Persuasion and networking, and self-
confidence belongs to power cluster.
 3. True or False.
The following refers to a set of
competencies that support the motive
for being successful in the
entrepreneurial undertaking:
Achievement, Planning, and Power
4. Give at least one competency under
the Planning Cluster.
 5. Which of the following
is not an environment
factor that affects business?

Culture, Demography, Economy,

People
6. Which of the following
is not part of the economic
indicators?

Demand, Inflation, GDP,

Unemployment Rate
7. What does SWOT mean?
8. What does SMART mean?
 9 - 10. In two sentences, based on
your own interpretation, explain what
PECs mean.
 1.
Achievement, Planning, Power
 2.
TRUE
 3.
TRUE
 4.
Goal Setting
Information Seeking
Systematic planning and Monitoring
 5.
People
 6.
Demand
 7.
Strengths
Weaknesses
Opportunities
Threats
 8.
Specific
Measurable
Attainable
Realistic
Time-bound
9. – 10.