DreamWorks Animation

is an American animation studio based in Glendale, California, that creates animated feature films,
television programs, and online virtual worlds.
In 2004, the animation division of the studio was spun-off into a publicly traded company named
DreamWorks Animation (DWA).
Now a separate company, DWA solely produces animated feature films and television programs.
They have released a total of 29 feature films, including the franchises of Shrek, Madagascar, Kung Fu
Panda, Monsters vs. Aliens, and How to Train Your Dragon.
1. Location
DW Studios was Founded in October 12, 1994; 19 years ago. Located in Universal City, California
DWA October 27, 2004 Glendale, California, United States and in Redwood City, California.

2. Mission
At DreamWorks Animation we believe that the animation we put out into the marketplace is only
as good as the talent within the company that creates it. We are committed to fostering a culture
that embraces innovation, creativity, collaboration, and a solid dose of fun.
3. Operating Goals
The Goal: To produce great stories that are creatively driven and technologically state-of-the-art.
What defines DWA is the dedication and the expertise of The people.
Tell great stories and inspire audiences.
DreamWorks Animation is devoted to producing high-quality family entertainment through the
use of computer-generated (CG) animation. With world-class creative talent and technological
capabilities, our goal is to release two CG animated feature films a year that deliver great stories,
breathtaking visual imagery and a sensibility that appeals to both children and adults.
4. Role in society
Entertainment. Tell great stories and inspire audiences.
The relevance of DreamWorks Animation depends on the environment which forms the market
for its products.

5. Culture
It encourages employees to create, innovate and to have fun
To match the creative culture, the DreamWorks Animation campus provides a comfortable and
inspirational working environment. Water fountains, flowing streams and fishponds decorate the
studio.
Employees have many on-campus events and activities to participate in. For example, there are
on-campus art shows and craft fairs, weekly movie screenings, artistic development classes and
lectures
Every day DreamWorkers enjoy a free breakfast and lunch at the campus. Weekly movie
screenings, daily fitness classes on campus, guest lectures, art galleries and more.
They make special events such as Tournaments, Festivals, Contests and Bazaars They have
parties, special food trucks, and mid-day ice cream breaks fo all employees.
To celebrate our films and company milestones, DWA screens the films for all employees and
their families.
CEO Jeffrey Katzenberg commemorates each films release with a toast, and employees enjoy
themed lunches, prizes and activities for the whole day.
DWA Celebrates the unique personalities of the employees. They support a diverse group of
employee interests on campus including the DreamWorks Triathlon Team, sports teams,
volunteer groups, film club and more.
6. What defines the internal structure and processes
Individual: artist creates ideas
Group level: production supervisor aligns creations with company's goals
Organization systems: collaboration ensures the desired balance
Environment Three Levels of Organizational Behavior Dan Satterthwaite has established a small
business or "start-up" atmosphere within DWA because this is the type of environment creative
minds are drawn to.
Finding a balance between creativity, innovation, and productivity.
No politics
Strong leadership
Its not a job, its a mission
Customer obsessed
Intolerance for mediocrity
Fun
Watching pennies
Integrity
Alignment strategy

7. Management and Personnel

11 in the Management Team

Jeffrey Katzenberg -Chief Executive Officer and Director

Fazal Merchant -Chief Financial Officer
Edward Aleman - Chief Accounting Officer
Lew ColemanVice-Chairman
Ann Daly - President
Mark Zoradi - Chief Operating Officer
Michael R. Francis - Chief Global Brand Officer
Andrew Chang - General Counsel and Corporate Secretary
Daniel Satterthwaite - Head of Human Resources

2000 employees
DWA push the boundaries creatively and technologically.
They have an educational programs that help DreamWorkers develop existing skills and learn new
ones.
Classes and workshops include figure drawing, cinematography, storytelling, sculpture and more
8. Relations with external environment
- Globalization requires that companies expand their scope of market to include the whole globe.
DreamWorks Animation is reaching millions of customers worldwide.
Its existence depends on the profitability from the sales of its products.
The must build relationships with its customers to ensure continue growth in the popularity of its
products. Do research to meet customer or market expectations.
- It has partnerships with other companies. It depends on Paramount Pictures for advertisement and
distribution.
Through this partnership DreamWorks Animation is able to conquer the market and achieve high
volumes of sales.
Strategic Alliances: World class technology partnerships enable the innovation, extend the
capabilities, and make DWA a leader in digital production. Hp and intel.

9. Life cycle
Growth Stage: Values drivers, clear direction, strategic planning, trial&error learning, emerging
strutures, ongoing reinforcement, cosumer driven, service fits people.
Maturity: well managemend, quality assured, good service system, efficient operations, cosumer
driven, responsuve to staff, little conflict, few surprises.

10. Successes of the organization

DreamWorks Animation has become the largest animation studio in the world and has released 29
animated feature films, which have enjoyed both critical and commercial successes, earning nine
Academy Award nominations and two wins for Best Animated Feature.
In addition to critical success, DWA has been recognized as one of the "100 Best Companies to Work
For" by FORTUNE Magazine for five consecutive years. In 2013, DreamWorks Animation ranks #12 on
the list.