XML KL: Animation & Games

PRESENTED BY

MSC Malaysia

Digital Content Conference

MEDIA
PARTNERS

2
GREETINGS!
It’s our great honour to partner with MDeC and present X|Media|Lab as
part of the Kre8tif! Festival.

Malaysia is exemplary in its ability to maintain such a rich national identity

and cultural heritage, and also to reach inwards and outwards to so many
other cultures.

The rapidly emerging creative industries in Malaysia are uniquely

positioned to create not only content for the local market, but also
content aimed at the International, Western, Indian, Chinese, Arabic, and
Islamic markets. These are great opportunities!

We work with government agencies across the world and are particularly
pleased to be working with MDeC on Kre8tif! – growing this festival to be
the premier creative industries event for regional and international players
to meet, learn from each other, and do business together.

Over these two days you will have the opportunity to do just that!

Everyone in the Lab is here to help you succeed – we encourage

you to make use of the world-class expertise in the room, build your
international networks and make friends with some truly outstanding
people!

Our great thanks to the host of brilliant people we have worked with at
MDeC to make XML KL possible, and our great thanks to you for being
part of it!

Let’s enjoy ourselves, and build towards your international success!

Best wishes,

Brendan Harkin Megan Elliott

Director, X|Media|Lab Director, X|Media|Lab
3
 XML KL: Animation & Games

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info@xmedialab.com clic@mdec.com.my
4 xmedialab.com mscmalaysia.my
 WELCOME MESSAGE FROM

KAMIL OTHMAN
Dear Friends,

Welcome to the second XML KL held in partnership with Kre8tif!

Digital Content Conference.

Malaysia is one of the world’s emergent creative industries hot spots,

and we are proud to partner with X|Media|Lab to bring you XML KL:
Animation & Games.

XML KL is all about assisting you to increase the chances of achieving

commercial success with your own animation and games ideas. Over
these two days you will have access to the leaders in your industry
from the US, the UK, India, Australia, Sweden, Singapore and Malaysia.
This is your opportunity to network, exchange knowledge and ideas and
form meaningful and lasting relationships.

Previous XML project teams in the Lab have gone on to win awards at
MIPCOM in Cannes, UNESCO in New York, BAF Awards in India and
Kre8tif! Awards here in Malaysia. I wish your project the greatest of
international success too!

Enjoy these two days and take full advantage of the opportunity to
learn from and be inspired by a group of the world’s most talented
professionals.

Thank you.

Kamil Othman
Vice President and Head of Creative Multimedia Department / MDeC 5
 gain its reputation for creative
and technical innovation and
excellence.

Since its inception, Animal Logic

has produced award winning
digital animation and visual
effects for international television
ZAREH commercials, film and television
visual effects, and animated
NALBANDIAN features. Its credits include
Matrix, Matrix: Reloaded, Babe,
Moulin Rouge, Harry Potter
Goblet of Fire, Hero, House of
Co-Founder, Chief Executive Flying Daggers, 300, Australia,
Officer and Producer, Animal Knowing, Happy Feet, Legend of
Logic (Sydney) the Guardians and Sucker Punch.

Zareh served as Executive

Producer on Academy Award
In 1991, Zareh co‐founded wining Happy Feet, and this
Animal Logic with the vision to year as the Producer for the 3D
build a creative environment animated feature adventure film
allowing artists and technicians Legend of the Guardians: The
to harness the opportunities Owls of Ga’Hoole directed by
offered by digital technologies Zack Snyder.
for visual effects and animation.
With Zareh’s acute business animallogic.com
skills, energy and vision he
has steered Animal Logic to
continually innovate and to
become one of the world’s most
respected digital production
companies. From the outset,
Zareh has been a passionate
advocate of emerging digital
production processes and
technologies and it is this vision
6 that has helped Animal Logic

Ralph Simon is the founder of the
modern mobile entertainment
industry. Over the last decade he
has been a global trailblazer and
innovator, spearheading the growth
of the mobile entertainment and
content industries. Hailed as the
‘father of the ring tone’, Simon’s team
created the first ring tones in the USA,
Europe, Africa and Australia in 1998.
In the 1970s, Simon co-founded the
Zomba group of music companies
and Jive Records, building them
into the music industry’s leading
independent music company. He
became the Executive Vice President
of Capitol Records and Blue Note
Records in Hollywood, where he
started EMI Music’s global New
Media division in the mid-‘90s.
In the late ‘90s he founded the
Mobile Entertainment Forum –
Americas (MEF) and serves as
Chairman Emeritus.
RALPH SIMON
Founder of the modern
mobile entertainment
industry (London)
Simon has been the mobile producer
of many worldwide events including:
the Live 8 global concerts with Sir
Bob Geldof, Bono and Live Aid (2005);
the Al Gore/Live Earth global event
(2007); the World Cup “Celebration”
music event (2010). Simon was voted
amongst the world’sTop 50 executives
in Mobile Entertainment in 2005, 2006
and 2008. In 2007 he received their
special award, for his Outstanding
Contribution to the Global Mobile
Entertainment Industry. In 2009
Simon became the mobile strategy
advisor to Irish rockers, U2.
Simon heads the London-based
Mobilium Advisory Group and
serves on the Advisory Board of the
Wireless Life Sciences Alliance. He is
a Fellow of the Royal Society of Arts,
Commerce & Manufacture in the UK
and a member of the Academy of
Recorded Arts & Sciences in the USA.
mobilium.com / m-e-f.org
7
 A.K. MADHAVAN
(Madmax)
Chief Executive Officer, Crest
Animation Studios (Mumbai)
A.K. Madhavan, the Chief
Executive Officer of Crest
Animation Studios Ltd., is
credited with opening the
doors for Indian Animation in
the intensely competitive and
demanding global CGI market.
Madhavan joined Crest in
1999 as Vice President New
Business Development, when
the animation industry was
unrecognized locally and
India’s animation competence
unacknowledged.
As the Chief Architect of Crest’s
Vision and Sales & Marketing
strategy, he is the key driver
of the company’s growth,
consistently generating more
revenues from the international
CGI market than any of his
contemporaries in the Indian
animation space.
Madhavan’s leadership, sales
8 and marketing competence,
business insights and complete
understanding of the global
CGI market are key factors in
establishing Crest and India on
the global CGI map. With his
merits and belief in the creative
and technological prowess of his
talented team, he got the first CGI
television series to India from the
US even when the country had
nothing to show to the world.
Madhavan is committed to
ensuring that India is considered
as a ‘high on value’ destination
for CGI products and services in
the global CGI space. He leads
the Indian Animation Industry in
all government forums including
NASSCOM, FICCI etc.
An exemplary leader, a people
person and a communicator
par excellence – he is the most
sought after spokesperson for the
Indian Animation Industry.
crestindia.com
 LOW HUOI
SEONG
CEO, Vision New Media;
COO, Redberry
(Kuala Lumpur)
Low Huoi Seong has over 25
years of experience in the content
industry, having started Vision
Entertainment with his partner
in 1985 as a TV programme
distribution company. A few
years later, the group ventured
downstream into licensing &
merchandising, and in 1995
he established a production
division. Since then, he has
added programme production,
production facilities, 2D and 3D
animation, console games as
well as digital/mobile interactive
services to the group, transforming
it into a well-integrated new media
entity.
His latest additions to the group
are companies at the leading edge
of new media:
Vision Interactive Broadband
Services, the interactive services
company that is set to be the
leading provider of interactive,
content-based, marketing solutions
to Asia’s broadcasters, platform
operators and service providers on
convergent networks.
Codemasters Studios, a joint-
venture art and animation studio
dedicated to high-end, 3rd
generation, console-game projects.
New Vision Partners, a technology
joint venture, developing and
deploying a universal applications
player that will work on all Java-
enabled mobile phones.
With these additions, the Vision
Group is expecting to help set the
new media agenda for Asia.
Low Huoi Seong is a member
of the Local Advisory Panel of
MSC Malaysia and is sought after
consultant to the Malaysian digital
content industries.
visionnewmedia.net
9

ALEX LAURANT
Senior Art Director, Visual
Designer and Concept Artist
(Los Angeles)
Alex Laurant‘s career spans
nearly two decades of
entertainment media: primarily
feature films and games; also
including TV commercials, motion
graphics, interactive multimedia,
theatrical scenic design, print
illustration and graphic design.
Alex has worked with some of
the industry’s most prominent
creative directors, visual
effects supervisors and game
development teams providing
visual design leadership from
conceptual development through
all phases of production. As a
veteran senior visual effects art
10 director and concept designer
at Industrial Light & Magic he
worked on numerous features
including The Empire Strikes
Back – Special Edition, Saving
Private Ryan, Minority Report, The
Mummy, Mission to Mars, Peter
Pan, and The Day After Tomorrow.
Alex was co-nominated for Best
Visual Effects Art Direction by the
Visual Effects Society for his work
on Minority Report.
On the interactive side he worked
for Electronic Arts on the Harry
Potter & the Goblet of Fire console
game, for Germany’s Crytek
on their award-winning Crysis
and for LucasArts developing
an original, new franchise. Now
consulting under his company
StudioLXL in Northern California,
he recently provided conceptual
design for Warner Brothers’
2011 blockbuster, Green Lantern,
VFX art direction for Robert
Redford’s upcoming drama The
Conspirator, and many more
unannounced projects.
Alex is a world-wide sought
after speaker and is a member of
the A.D.G. (Art Directors Guild),
V.E.S. (Visual Effects Society),
A.I.A.S. (Academy of Interactive
Arts & Sciences), and advisory
committee of 5D Immersive
Design Conference.
alexlaurant.com
 LEAH HOYER

Levity Entertainment Group;

Former Director of Development,
Walt Disney Co. (Los Angeles)

A creative executive who has

overseen more than 200 hours
of programming for Disney
Channel, Toon Disney, and
Disney XD networks worldwide.
Over a decade of experience
developing ideas for television
series, online content, video
games and interactive theme
park attractions.

A respected leader with the

ability to assemble and guide
multifunctional teams. A
seasoned business manager
with proven success in
marketing, profit growth, deal
negotiation and developing new
products and services to meet
consumer demand and increase
revenue.

levityentertainmentgroup.com

11
 ANDREW OOI

Founder and Director, Inspidea

(Kuala Lumpur)

Andrew Ooi is the Founder and Malaysia and immediately

Director of Inspidea where he pursued his Masters in Planning
is responsible for developing before joining an architectural
the company’s animation and town planning consulting
properties, including all aspects firm. He then began exploring
of production. the IT industry and became
a software specialist for an
His previous producer credits engineering software company
include Johan the Young and later, started a company
Scientist, three seasons of called Tourific.
Mustang Mama, Mat Kacau
and Boo & Me. All these insipidea.com
programmes have been
accepted by international
agencies and networks including
Cartoon Network, Nickelodeon,
Al Jazeera Children’s Channel,
the BBC, Astro etc. Currently he
is producing a new animated
comedy series for the BBC, Boo
& Me season 2, and Johnny
Bravo Goes to Bollywood for
Cartoon Network.

Andrew Ooi graduated with a

BSc in Housing, Building and
12 Planning from Universiti Sains
 DAVID
FREEMAN
Internationally renowned
teacher of “Beyond Structure”
(Los Angeles)
David Freeman works as a writer
in films and videogames, and
is an acclaimed international
speaker and teacher. As a
screenwriter, David has sold
scripts to Sony Pictures,
Paramount Pictures, Columbia
Pictures, MGM, and others. He
teaches “Beyond Structure”, the
largest screenwriting class in Los
Angeles, New York and London.
Many top screenwriters,
directors, and Hollywood
executives have been his
students, along with numerous
senior game designers and
executives. He has contributed
to many high-profile games
such as Crysis 2 (upcoming),
Tron: Evolution (upcoming),
Prey, Need for Speed: Carbon,
Terminator: Redemption, Marc
Ecko’s Getting Up, Enter the
Matrix, and many others.
He has worked on games for
Activision, Sony, Electronic
Arts, Ubisoft, Take 2 Interactive,
Disney Interactive, 3D Realms,
Atari, and others. David is the
author of the influential book,
Creating Emotion in Games,
which is used as a textbook
at Carnegie Mellon and other
universities. He is a sought after
international speaker, teaching at
film, animation, and videogame
conferences around the world,
at game publishers across North
America and Europe, at film and
television companies like Pixar,
Disney, Aardman Animations,
and others.
beyondstructure.com
freemangames.com
13
 that provides a high level of
customer engagement involving
all manner of stakeholders.

Patch Khan is a broadcast

PATCH KHAN
Business Development
Director of Digital Media,
Asia Pacific & Japan, Hewlett
Packard (Singapore)
industry veteran with over 20
years of international experience
in broadcast operations and
media management having
held senior operational and
technical positions with SONY
Pictures Entertainment, TNT
& Cartoon Network, Chrysalis
TV (MTV Europe), Showtime/
Gulf DTH, and more recently as
Vice President of Operations for
Discovery Networks Asia Pacific.
hp.com

Patch Khan is the Business

Development Director of
Digital Media, Asia Pacific &
Japan for Hewlett Packard
with overall responsibility for
building HP’s market presence
and go to market strategy
including establishing regional
partnerships, building the brand
and portfolio awareness of the
digital media domain, product
& solutions development,
managing industry/customer
relationships and ensuring field
execution. HP has leveraged
its business and IT consulting
services along with its deep
storage management expertise
14 to create a unique structure

Sten has a background in
entrepreneurship, business
and application development
of new media and new cultural
expressions, media production
and product development, design
and manufacturing.
With over 32 years of experience
within media, art and design
fields, and the last 10 years within
games and interactive media,
Selander stands on firm ground
when it comes to developing
strategic policies for the creative
industries. Selander also has a
background in leading start-ups
and fast growing companies –
previously he was COO of Unity
Technologies, the company
behind the very successful Unity
game engine.
He is currently leading several
projects in partnership with the
Swedish Knowledge Foundation
concerning innovation and
STEN
SELANDER
Business Development
Director, Nordic Game
Program (Malmö)
infrastructure for the digital
media industries and new cultural
expressions, as well as forging
connections between industry
and research. These projects are
specifically aimed towards new
innovative games development.
Selander is on the board of two
vocational Games Education
Institutions and serves as an advisor
or board member to multiple games
related businesses.
Selander co-founded the Swedish
Games Industry association, which
organizes over 40 Swedish games
companies and continues to be a
Senior Advisor and strategic analyst
to the board. He was instrumental in
putting the Nordic Game Program
into place, which convinced the
government to provide $15 million
over 4 years to Nordic Game
companies.
nordicgame.com 15
 DIN ALTIT
Producing Partner at Scorpio
Studios (Los Angeles)
An Institut Louis Lumière
alumni, Din Altit’s professional
career in film and television
spans over a decade in creative
and executive capacity.
Din Altit began his career as an
editor of MTV flag shows such
as Real World and MTV’s Burned,
and in 1998 was nominated for
an Emmy for Best Feature story
editing for his work on NBC/
Telemundo.
Din shifted his career to the
cinematic medium as a creative
in 2000 as producer/editor and
worked on such notable movie
campaigns as 2 Fast 2 Furious,
The Rundown, and Hellboy.
With a wealth of knowledge
and experience Din Altit’s career
peaked at the executive level
and in 2005 he joined Sony
Columbia Pictures, where
he worked on blockbuster
16 films such as Casino Royal,
Ghost Rider, and The Fog. He
also was instrumental in the
implementation of numerous
digital initiatives for the studio.
In 2008 Din joined UFA Media
group as Head of International
Creative Services and led
creative teams across 23 various
channels to ensure direct to core
demographic promotions across
all media.
Most recently Din served as
Vice President of Production
and Development for Mirage
Holdings group. In 2010 Din
formed Scorpio Studios with
producing partner Kevin
Summerfield where he is
currently developing and
producing a slate of high
concept commercial films for the
international market.
scorpiostudios.com
 JOHNCHILL LEE
(Li Zhong Qiu)
Secretary General of ASIFA
China; Executive Director,
Deputy Secretary General
of China Animation
Association (Beijing)
Johnchill Lee is China’s
most networked Animation
professional. He is the
Executive Director and Deputy
Secretary General of China
Animation Association;
the Secretary General of
ASIFA China; President
of ZhongGuanCun Digital
Content Association; the
President of Golden Bridge
Animation Studio; and the
President of Dison Computer
Graphics & Image Co. Ltd.
Frequently sought after to consult
and advise the China Central
Government, Johnchill serves as
an Expert of Development of the
Animation Industries to the State
Council and an Expert of State
Press and Public Administration.
He is a guest professor at JiLin
Animation College and JiangNan
University.
Johnchill has served as a jury
member for animation festivals
all over the world, including:
Korea’s “Star Project” (2008) and
PISAF (2003); and Italy’s “I Castelli
Animati” International Animated
Film Festival (2006). He has
served as Jury President of
Xiamen International Animation
Festival (2008) and on the Chief
Jury Committee of CICAF (2004,
2005).
Since 2003 Johnchill has been
researching Pan animation
and interactive media, as well
as animation technology and
education. His applied research
aims at ensuring that academic
programmes meet commercial
requirements.
Johnchill is frequently invited
to present his research and
overviews of China’s animation
industries at conferences and
forums all over the world.
chinanim.com
asifa.net
17
 ANAND
GURNANI

Co Founder, CEO & Managing

Editor of AnimationXpress.com
(Mumbai)

AnimationXpress.com is the
internationally acclaimed Animation,
VFX, Gaming information portal and
Business2Business company.

Anand is thoroughly
networked with a 1000+ studios
across India, China and the Asia
Pacific and with an equal number
of content buyers, distributors and
outsourcing studios from the US
& Western Europe. He also loves
writing and traveling and is currently
developing four children focused
Intellectual Properties that will reach
children across the globe in 2011.

animationxpress.com
18 axapac.com
19
VIPS
INTERNATIONAL
 KATERINA
MORJANOFF
Director of Business
Development, X|Media|Lab
(Sydney)
As Director of Business Development
for X|Media|Lab, Katerina thinks big
and commercially, across platforms,
cultures, and multiple countries and
projects.
In a world drowning in distraction
and boredom, the most valuable
currency is engagement. Katerina’s
capacity to increase productivity
at individual and organizational
levels has led to her insights on
3D engagement being sought by
politicians, advertising agencies
and successful entrepreneurs, and
to her earning renown amongst
these circles as Australia’s first
‘business muse’.
Kat has spent time with some
of the world’s most inspirational
and influential people, even
being intriguingly branded a
“Breakthrough Genius” by Siimon
Reynolds, one of the world’s
foremost authorities on advertising
and creativity.
By age 15 Katerina was
representing Australia in
international ice-skating
championships across Europe
against competitors many years
her senior and applying the intense
lessons learnt from the sporting
arena to wider canvasses of life.
A vivid advocate of data driven
decisions, Kat won’t prophesize
anything unless the numbers stack
up. And they do. She expands
your mind and profits with an
uncompromising style that goes
deep beyond the traditional realm
of commerce.
An engagement marketing
specialist, Katerina recently
hit Amazon.com’s Best-Seller
List with the new book she co-
authored, The Relationship Age,
climbing to #1 in three Amazon.
com categories.
facebook.com/KatMorjanoff
xmedialab.com 21

JESSICA FAN
General Manager,
X|Media|Lab China
(Beijing)
As General Manager, XML
China, Jessica spearheads
X|Media|Lab’s activities across
the country, including: XML
Beijing: Immersive Media,
China Animation Market, China
Creative Industries Exchange,
and the XML China Masterclass
Series. Jessica is using her
acute business acumen and
communication skills to
connect people from different
industries and combine them
together to create new business
opportunities within the
X|Media|Lab China platform.
Jessica has over ten years
22 experience in the film, television,
animation and computer games
industries. Most recently she was
General Manager of Emdigo Inc.
and Deputy General Manager at
Emdigo China, responsible for
the local operations of the China
team and delivering world class
games projects to the US based
company.
Prior to this she was a Creative
Director with Emdigo and was
responsible for the project
design and production of
SuperGirl 2005 and 2006 for
the China Mobile and Nokia
portals in China. SuperGirl
was China’s most popular tv
show at the time, attracting
audiences of up to 280 million
each episode and voting via
their mobile phones.
Jessica began her career at
China’s leading media firms:
Beijing TV and CCTV where
she worked as an Editor,
Assistant Producer and
Producer. AT CCTV Jessica was
the Marketing Manager for
some of CCTV’s most popular
programmes and brands.
Jessica holds a Bachelor
degree from Communications
University China.
xmedialab.com
xmedialab.cn

Shiao Yee drives X|Media|Lab’s
activities in Malaysia: XML
KL, Masterclasses, and the
XML partnership with MDeC
and Kre8tif! to establish
Kre8tif! as the premier creative
industries event for regional and
international professionals to
meet, learn from each other, and
do business together.
Shiao Yee has a decade of
experience working with
entrepreneurs, large companies
and government across the
creative and information
industries. Prior to XML, Shiao
Yee was the Manager, CEO’s Office
for Vision New Media where
she assisted the Group CEO in
providing strategic leadership
for Vision Interactive Broadband
Services and Vision Animation.
Complementary to this she also
managed the day-to-day business
QUEE SHIAO YEE
Project Director,
X|Media|Lab Malaysia
(Kuala Lumpur)
operations and played a strong
business development role.
Shiao Yee was previously a
Senior Executive with the
Technopreneur Development
Division with MDeC, where she
assisted the Vice President in
managing and executing special
programmes and projects;
and provided business and
development guidance to budding
technopreneurs.
Shiao Yee speaks English,
Bahasa Malaysia, Mandarin,
Cantonese, Hokkien, Hakka
and Indonesian. She holds an
MBA (with Commendation), a
MSc Information System, and
BSc (Honours) in Computing
(Networks) from the University
of Hertfordshire.
xmedialab.com 23
PROJECT
TEAMS
ADAMANT PRODUCTIONS
THE ADAMANT ODYSSEY

The Adamant Odyssey is a 3D animated feature film. It is a sci-fi adventure

targeted for boys and girls between ages 8 to 13 with a spillover to ages 15.
This is entertainment the whole family can also enjoy. It details a coming-of
age journey for four young friends who are on a quest to save their galaxy’s
sun from being destroyed.

The primary distribution plan at this stage will cover domestic theatrical
release followed by domestic network and/or cable television with an eventual
distribution to international markets. We are also targeting other channels for
distribution, such as international television and DVD sales, merchandising,
spin-off series and cross-platform promotional activities.

TEAM

Angelia Ong the short film Rojak. Rojak was a part

Producer/Lead Writer
Angelia Ong’s experience extends to
story/content development for a variety
of genres, including comic books as well
as indie creative projects and managing
those projects as well.
angelia@bansheecreative.com
Sheldon Goh
Artistic Director/Concept Artist
Sheldon Goh is an accomplished comic
book, storyboard and concept artist
with experience drawing comic books
for GI Joe licensees in the United
States and small press publishers in the
United Kingdom. He has also created
storyboards for animated TV series and TV
commercials.
sheldon@bansheecreative.com
Mussadique Suleiman
Technical Director/Business
Development
Mussadique Suleiman is one half of the
Suleiman Brothers directing duo for
of a series of a filmmakers’ showcase
sponsored by P1 known as ‘15 Malaysia’.
Rojak proved to be extremely successful
and was seen as a unique employment
of treatment and style and also made its
way into many international film festivals
as an official selection to competitions.
He is also the Technical Director for
The Adamant Odyssey with years of
experience with open source 3D software.
mussadique@gmail.com
Jordan Suleiman
Creative Director
Jordan is the other half of the Suleiman
Brothers directing duo for the short film
Rojak. Rojak was a part of a series of a
filmmakers’ showcase sponsored by P1
known as ‘15 Malaysia’. Rojak proved to
be extremely successful and was seen
as a unique employment of treatment and
style and also made its way into many
international film festivals as an official
selection to competitions.
jordan.suleiman@gmail.com 25
 ADDEEN MULTIMEDIA SDN BHD
Addeen Multimedia is an animation and SFX company, set up in 2009.
Although a new set up, Addeen is a group of experienced individuals in
the whole chain of production activities.
Currently, they are developing a 3D animated TV series, targeted at
children between 8 -12 years old.
TEAM
Azman Azahar
Managing Director, Producer
Azman decided to start his own animation
business in 2008, and set up the company
in 2009. His full 8 years in MDeC’s Creative
Multimedia Department has given him
valuable experience in content industry
locally and abroad.
fenrizian@gmail.com
Fythullah Hamzah
Creative Director, Director
Fythullah is the creator of the animated
series Eicak. Formerly a concept artist for
MDeC’s Saladin, he decided to team up
with Azman to develop their very first own
IP, Eicak. Fythullah is quite a well-known
figure in the local creative scene.
phytocomplex@yahoo.com
Sam Lei Wong
Head, SFX and 3D
Jurassic Park was the turning point for
Sam to become a SFX artist. He then
pursued his study and career in Canada.
He was the Mentor for MDeC’s IPCC
(Animation Category) in 2008 and 2009. His
latest projects include the animated series,
Ibn Batutta (as Head of 3D and SFX cum
Producer) and the feature film Merong
Mahawangsa (as the SFX artist).
26 sam.eicak@gmail.com
Roy
Writer
Fairul Nizam Ablah started off writing
comics captions for Gempak. After an
illustrious career in Malaysia’s comic
industry, Roy began writing scripts for TV
drama and animation studios, including the
highly acclaimed Bola Kampung, Bio-Nik,
Belalang and Arjuna.
Deansham
Co-director
Ahmad Sharifuddin Shamsuddin a.k.a Dean
Sham is an avid offbeat short filmmaker.
He aspires to change the course of the
Malaysian film industry and make films that
change the mentality of cinema audiences.
deansham@gmail.com
Kamal
Production Manager
After a career as a 3D animator,
Kamal joined the Saladin team as a
Project Manager in the licensing and
merchandising department. He aims to
bring Eicak to international audiences.
malscript@yahoo.com
AVANT GARDE STUDIOS SDN BHD
NINJA CAT ICHI, NI, SAN

This 2D-animated HDTV series is an action packed mystery and crime solving
cartoon with wacky and wholesome fun that is suitable for all ages. Ninja Cat
is based in a high crime city where he as a crime-fighting detective, solving
puzzling crime scenes with his intellectual sidekick Oliver, whose mannerisms
resemble that of an intellectual Englishman. He works in a Japanese restaurant
in a city where crime and karaoke bars never sleep. He is very dedicated and
possesses a unique three-step crime solving method, which is his character’s
main signature.Throughout the series, Ninja Cat will be facing multiple
villains ranging from petty criminals, ninja accomplices, a rival crime-fighter
who wants Ninja Cat’s limelight, right through to his arch nemesis Maikel, an
intellectual and evil Orang Utan who’s bent on world domination.

We believe that this program, targeted at children aged 6 - 12 will be able

to penetrate the global content market as the series is designed around the
addictive concept of superheroes and nature.To bring this animatedTV series
into being, we are in co-production with Cyberchicken Animation Ltd, a leading
2D animation house based in South Korea, with years of experience handling
Hollywood clients such as Warner Bros. and Nickelodeon.

TEAM

Syed Hezri Syed Hisham Adrian J. Williams

Managing Director Animation Director
hezri@agstudios.com.my adrian@agstudios.com.my

Keeta Brennan
Creative Director
keeta@agstudios.com.my 27
 BACKBONE ENTERTAINMENT SDN BHD
JINGGO

Backbone Entertainment entered the realm of computer graphics in

1994. She grew as the industry proliferated and earned herself a solid
reputation within the animation and visual effect communities. From
content development to animation productions, our vast portfolio
to date includes 2D/3D animated TV series, visual effects and TV
commercials.

Backbone Entertainment rocks the world with refreshing ideas and churn
ideas into reality.

Synopsis:
Jinggo is the main protagonist of the animation series. He is a sharp
shooter from the country’s Special Force Team. Often clueless and
stumbling through any case he is given. Gadgets created by the so-called
“Genius” inventor, Dr. No, frequently turn out to be pieces of unless tools
rather than being useful. His hot-headed attitude and insufferably clumsy
mistakes pertaining to his surroundings and current environment always
leads him into danger, but he always gets out of trouble through either
Dr. No’s gadgets (well, sometime the gadgets work in an unconventional
way), his assistants (Joned and Kido), or pure luck....

Many cases await our three detectives / super hunters, but will they
succeed? Or will they face more troubles and failures like they always
do? Stay Tuned!!

TEAM

Evelyn Lee Luay

Executive Producer Concept Designer
elvideo@streamyx.com
Kai
Ismail Sanusi Head of Animation
Technical/VFX Director
Akira
Arnold Compositor
28 Animation Director
EDEN STUDIOS SDN BHD
CANDY COATED BOUNTY HUNTERS

Starting in 2007, EDEN Studios was founded as a platform to showcase

the best and brightest of local animation, and dealt mostly in outsourced
works from foreign companies.

In recent years however, EDEN Studios has come to recognize the

creative potential trapped behind the local industry and the growing
interest in locally produced works. For this, we felt we had a duty to
diversify our efforts, and have been gradually expanding to match up
with this growing market.

We have since become an award-winning team of animators and

developers of creative content, and are now working towards becoming
the one platform for anyone, both talents and investors, interested in
finding a niche in the international ACG industry.

Synopsis:
Based in an alternate future where pollution has forced the emergence of
sugar-powered engines and fantasy-like life forms, Candy Coated Bounty
Hunter is projected as a 13-episode action-packed comedy that tells the tale
of a pair of orphaned siblings, Nano and Jaclyn Windfall, who traverse the
skies in their pan-shaped flying home in search of their world’s ultimate
bounty. Zany and fun-filled, the show carries a soft environmental undertone
that sends a clear message without losing the audience’s interest.

TEAM
Ken Yuen Nerv Lim
Previously a creative director/studio Local Comic artist
manager of Toona Animation (M) Layout artist at Toona Animation (M)
Freelance Comic Artist for HK Storm Riders Freelance comic artist
comic book Creator of Candy Coated Bounty Hunter
Art Director for severals TV Ads at VHQ Part time lecturer at Dasein Academy
Post (M)
Ink & Paint artist for 2d animations
Characters Designer for online game (China)
Storyboard artist for 3d short featured film
at Intense Studio (SG) 29
 BIGBEAK PICTURES SDN BHD
CHUMMY & CHAMP

BigBeak Pictures is an animation and live-action production house.

Knowledge R&D continues to be at the forefront of our new intellectual
property developments. Our first product was a puppet show called
Chummy & Champ™, born after 3 years of R&D and psychological testing.
Our vision is to be a social enterprise – one that is profitable but at the same
time, grows and develops our stakeholders as well as the communities
around us.

Synopsis:
The world of Chummy & Champ™ focuses on the most pertinent issue of
today – the environment. Our young viewers ages 3-6 years will learn the
importance of being kind to their environment in a fun and entertaining way.
Chummy & Champ™ is on a GREEN MISSION. The ECO ICONS - Chummy™
(sun bear), Champ™ (orangutan), Big Beak™ (hornbill) – and The Captain™
(leatherback turtle) will entertain children, while championing green issues
and encourage children to love and care for our animals and environment. In
the future – REEMAU™ (tiger), TINY (Pygmy elephant) and QI QI (pronounced
Chi Chi) will be added.
Chummy & Champ™ is unique – it is possibly the FIRST TRANSMEDIA
PRESCHOOL ESTATE that is comprehensive and focused on sharing with
preschoolers about the animals and environment that we live in.
Chummy & Champ™ is now in the next phase of development and we are
working on the games, interactive content, bedtime story books, iBook, and
many other exciting edutainment content for children including mobile content.

TEAM

Azlan Pa’wan Rizalmie

Managing Director Senior Visual Illusionist
azlan.pawan@bigbeakpictures.com rizalmie@bigbeakpictures.com

Yu Han Edo
Matrix Manipulator Visual Illusionist
30 yu.han@bigbeakpictures.com edo@bigbeakpictures.com
E-ONE STUDIO SDN BHD
HIDDEN DAWN

Hidden Dawn is a 3D action adventure game.

Story driven, with quicktime events, platforming, puzzle solving and
combat.

Synopsis:
Spanning the ages, events long past had inexorably caught up to the present life
of a young woman.
She shall know fear and death.
But she will also know dignity and honour ... in places far beyond her humble
village.
While enemies from the darkest shadows hunt her... allies from the strangest
places will aid her.
Setting out to heal her sick father, Heru had embarked on a journey of self
discovery.
Yet she stumbled across an an ancient crisis spanning far beyond her
imaginings.
A crisis that endangers not only her family, but the very fabric of her homeworld.
Heru’s journey soon becomes the sole hope for an entire web of life
Could the fate of one bring freedom to all?

TEAM

Amir Irwan Fawaz Nejdi

Executive Producer Producer
amir@e-onestudio.com
Hafizan Sukaini & 25 others
Erkan Sabanovic Artists
Chief Architect 31
 ED-ONLINE TECHNOLOGIES SDN BHD
RED, YELLOW & BLUE

Ed-Online incorporated in 2001, provides multimedia development and

content solution services in the areas of LEARNING, COMMUNICATIONS
and ENTERTAINMENT.
We started out as the producer and manufacturer of interactive multimedia
learning CD series based on the Malaysian school syllabus. Since then,
we expanded our business to provide multimedia development services
and have been constantly involved in the development of multimedia
courseware for Malaysia Education curriculum. We have also successfully
completed a number of corporate e-learning projects that have been
deployed at local banks and telecommunication service provider.
Our animation studio is developing original intellectual property for the
global entertainment market. Ed-Online has just released Ivan’s Thoughts, a
22’ x 13 episode TV animated series. Red, Yellow & Blue is the next property
to be developed with co-producers from UK and Singapore.
Format: Genre: Target Age:
52 episodes Preschool educational 4 - 6 years old
x 11 minutes adventure

Synopsis:
Watch out!The evil Mr Dull is sucking colours out of all kinds of things with his
Gloomatic Machine.
But fear not!The Colour Squad is here to help.
Johnny Red, SunnyYellow and Billy Blue will repaint all those who have lost their
colours.
Join the Colour Squad as they travel across the different worlds in Hue Zealand,
meet all kinds of characters, solve all kinds of problems and have lots of fun!

TEAM

Tan Chiang Loong Jeremy Song Wai Jin

Producer Writer
cltan@ed-online.com.my Jeremy_swj@hotmail.com

Lee Chuen Loong Allan Chan Wai Lon

Business Development Director Head of Development
32 cllee@ed-online.com.my seanlon@gmail.com
LC GAMES DEVELOPMENT INC.
LAKSAMANA UPIN & IPIN MOBILE & PC GAME

LC Games Development (LCGDI) was incorporated in April 2010 to be the game

development arm for Les’ Copaque Production Sdn. Bhd. We specialise in
developing games on the PC and mobile.
Our main goal and vision is to be to the games industry what Les’ Copaque is
to the Malaysian animation industry: to be one of the top game development
companies in Malaysia, and create games that showcases our local talents and
Malaysian culture.
Laksamana Upin & Ipin is an upcoming game due to be released in
conjunction with the Laksamana Upin & Ipin 3D animated feature film.

TEAM
Ehsan Azharuddin
Manager & GDI Master
Before coming into LC Games Development Inc.,
Ehsan studied at Multimedia University Cyberjaya
and got his degree in Digital Media. He then
put his knowledge gained from the three years
at University in good use by not using it at all in
applying to be a screenwriter in Les’ Copaque. It’s
a Zen thing. He then dabbled in audio design and
as Le Copaque’s International Sales & Marketing
Manager. Ehsan now manages LC Games
Development Inc as the GDI Master. He enjoys
writing, drawing, and generally being the Devil’s
advocate, much to the chagrin of his friends.
ehsan@lcgdi.com
Syed Nurfaiz Khalid.
Game Developer & Awesome Friend
Known as Faizu among his colleagues, he is
a graduate of UniKL MIIT. Faizu joined Les
Copaque Production to pursue his career in
the animation industry. There he became an
animator, render artist, trainer, rigger and finally
the Head of Modeling. He has continued his
journey in LC games as a game developer. Faizu
enjoys playing TF2 (Pwning his colleagues while
he’s at it btw). He is also known for his crazy
behavior if he drinks coffee.
faizu@lcgdi.com
Hakim Sabri
Game Developer and Sith Juggernaut
Before joining LC Games, Hakim attended
Liverpool’s John Moores University where
he earned a degree in making games. Upon
graduating, he landed a job at the University in
conjunction with the BBC on a project called
Homura Game Engine. His role was to create
characters, animate them in games, make
websites, and eat ice creams. During his spare
time, he trained in a local Jedi Academy to learn
the ways of the Force. He was expelled shortly
after a lightning incident. 2 years passed, Hakim
was called upon by the Malaysian Sith Council
to bring his leetness home. Back in Malaysia,
he had a short stint at Animasia-Studio as key-
frame animator until he moved to Les’ Copaque
as a Web Developer. He still gets to eat lots of
ice creams.
hakim@lcgdi.com
Hizral Ashraq
Game Developer and Company Ninja
Hizral leaves his house every morning to pursue
a career in game development at LCGDI as
employee number 4. Over here at LCGDI he
creates demos that we use to show the team’s
potential of making great games. He also has this
obsession about Telletubbies.
hizral@lcgdi.com 33
 TRIPOD ENTERTAINMENT SDN BHD
ZOOROCCO

Zoorocco was conceived as an animated TV series, 22mins x 26 eps, with

potential for a three to four season story arc.
Produced in a hybrid traditional 2D and 3D CG animation style, the Pilot
episode is complete and Tripod is seeking co-production and network
interest to develop the rest of the series.
Tripod is also planning for both standard and stereoscopic 3D versions of Zoorocco.

Synopsis:
Ralph, an ordinary teenage boy, is caught in an alien trap and accidentally
transported to Zoorocco, a giant zoo planet a million light years from Earth.
Zoorocco was once the greatest tourist attraction in the galaxy, with aliens from
a thousand cultures held captive on towering Habitats high above the planet
surface, for the amusement of Zoorocco’s masters, the Keepers.
When Ralph turns up, the zoo planet had been abandoned for nearly 50 years
by its Keepers, with the multitude of alien captives now loose and building an
exotic new world.
Ralph crash-lands on Zoorocco, and is saved from cannibal pygmies by
the cute but crazy Dara Buka, a “hoomin” girl and Captain of the Windship
“Maggie Mead”. She’s a smart explorer, tough trader, resilient diplomat and
all-teenage girl, but personal safety isn’t at the top of her list.
Although they don’t get along at first, Dara and Ralph must trust each other if
they are to find a way back home to Earth.
This is the start of a beautiful relationship!

TEAM

Leon Tan Jazzlyn Loh

Producer Audio Producer/Line Producer
leon@tripod-ent.com jazzlyn@tripod-ent.com

Michael Bloemendal
Associate Producer/Audio Director
34 mike@tripod-ent.com
TERATO SDN BHD
QALVINIUS

Terato Tech Sdn. Bhd. is a company focusing on mobile applications

development across the Apple iPad and iPhone, Google Android, the
Palm Pre and Symbian. They are a multi-award winning MSC status
company.

Synopsis:
Qalvinius is a full featured RPG on the iPhone which is amongst the Top 100
iPhone Games in France, Japan, Philippines, Macau, Hong Kong, China &
many other markets.

Trouble ensues on the Island of Qalvinius, when the extinct eponymous

volcano suddenly shows signs of life. To make matters worse, monsters have
begun attacking the peaceful islanders of Qalvinius. The only answer lies
within a mysterious stone missing known only as the Aida Stone.
Embark on a quest that spans across the Qalvinius Island and right the
wrongs of a troubled world, and find out what set off the unfortunate chain
of events

Features:
Open-ended RPG gives you time to fully explore Qalvinius Island.
Includes puzzles and minigames

TEAM
Reza Fahmi Razali Ahmad Ashraf Azman
Founder Engineer
reza@terato.com
Helmi Hasan
Muhamad Salih Md Soot Engineer
Creative Director
Hijazi Bahaman
Nor Amin Engineer
Creative Designer

Henzman Kumpul
Multimedia Specialist 35
 SYMPHONIC PICTURES
LANDS OF WAR

In 2008, Ian Abercromby united his 25 years of experience in production

across a wide range of media with Zaalen Tallis who has almost 15 years
of experience in music composition, writing scripts and making films to
create the innovative Australian film production company Symphonic
Pictures.

Symphonic Pictures is focused on producing imaginative and exciting

animated content for a global audience. Its initial strategies aim to
entice audiences via net based interactions: The production of feature
length animated films and associated gaming opportunities will seize
this momentum to form a valuable thematic platform. Their first major
project Lands of War is currently underway with a second project ready
and waiting.

Symphonic Pictures has done extensive investigations into both

Australian and foreign creative companies and believes that possible
collaborations with teams from other cultural backgrounds could
produce a formidable creative force.

Symphonic Pictures is excited about the prospect of engaging in

an open dialogue with potential collaborators and looks forward
to discussing the possibility of future alliances with other creative
companies.

TEAM

Ian Abercromby Zaalen Tallis

Company Director Company Director
36 ianabercromby@symphonicpictures.com.au zaalentallis@symphonicpictures.com.au
OSCAR HALLMARK SDN BHD
KE ZOO

Oscar Hallmark is a Malaysian cartoon animation company providing

animation, 2D Flash animation, illustration, character design and
animation production services to the Malaysian and international
animation, publishing and character licensing industries.

Ke Zoo is a 23 minute x 13 episode animated TV series based on morality

and friendship between animals at our local zoo. These are stories about
how they overcome everything together – how they stand tall even
when they are facing big problems.

TEAM

Aziz Bin Mohamad Zaman Rashidah Binti Abd Rahman

Executive Director Animator
oscarhallmark@yahoo.com
Azhar Bin Mohamed
Nor Rizal Bin Ngah Animator
Art Director
Mas’od Bin Maseri
Azhar Bin Yusof Animator
Studio Director/Editor
Arnaz Dinoza Bin Adnan
Anuar Bin Shariff Animator
Animation Director/Storyboard
Jefry Bin Osman
Noor Azizam Bin Mohamed Bashri Animator
Animator
Mathadir Bin Pauji
Mas Johan Bin Hanafi Background Artist
Animator 37
 XML KL: Animation & Games

About MSC Malaysia

MSC Malaysia is the national initiative spearheaded by the

Malaysian government to develop and promote the information
and communications technology (“ICT”) industry. A test-bed
for the global ICT industry, MSC Malaysia provides a conducive
enabling environment designed to facilitate companies to harness
their full potential.

With its ideal business environment, coupled with availability of

talent resources, MSC Malaysia has attracted participation from
major global ICT companies to develop and host their leading-edge
technologies in the MSC Malaysia Cybercities and Cybercentres.
MSC Malaysia also provides the ideal growth environment
for Malaysian ICT small and medium enterprises (“SMEs”) to
transform themselves into world-class companies.

Steering the development of this initiative is the Multimedia

Development Corporation (“MDeC”) a Government implementation
agency driving the MSC Malaysia vision of an innovation-led,
knowledge-rich and progressive society and nation.

mscmalaysia.my / clic@mdec.com.my / @mscmalaysia

38
About X|Media|Lab

X|Media|Lab is the internationally acclaimed creative industries

event. XML creates a meeting place uniquely designed to assist
companies and people get their own creative ideas successfully
to market, through concept development, business matching, and
direct access to world-class networks of creative professionals.

Each XML is a unique event where people with original

digital media ideas connect with a superb international
network of independent creative thinkers, technology wizards,
commercialization experts, potential business partners, and
potential financial resources. The focus of XML is always on you
and your ideas.

X|Media|Lab specialises in building high-value professional

networks between the emergent creative industries in China,
India, the Middle East, and North and South Asia: the new
geographies and new media hotspots that have the highest
growth markets, the biggest numbers of consumers, the largest
youth markets, and the greatest emerging talent pools. We also
stage X|Media|Labs with partners in selected traditional media
hotspots including London, Los Angeles, Sweden and Amsterdam.

The ‘X’ in X|Media|Lab stands for cross-platform, cross-

disciplinary, and cross-cultural. Cross-roads, intersections,
collaboration, meeting places, and the critical moments when
something new might happen – these are our guiding thoughts.

Lastly, ‘X’ marks the spot! We look forward to welcoming your

participation at any X|Media|Lab in the time-zone within which we
always operate: the near future!

xmedialab.com / info@xmedialab.com / @xmedialab 39

xmedialab.com