Reed Hastings

FOUNDER AND CO-CEO

Reed Hastings co-founded Netflix in 1997. In 1991, Reed founded Pure

Software, which made tools for software developers. After a 1995 IPO, and several
acquisitions, Pure was acquired by Rational Software in 1997. Reed is an active
educational philanthropist and served on the California State Board of Education
from 2000 to 2004. He is currently on the board of several educational organizations
including KIPP and Pahara. Reed is also a board member of The City Fund. Reed
received a BA from Bowdoin College in 1983, and an MSCS in Artificial Intelligence
from Stanford University in 1988. Between Bowdoin and Stanford, Reed served in
the Peace Corps as a high school math teacher in Swaziland.

Uniquely, Netflix has been able to produce this much content due to
.their structure and strategy for acquiring content

In most studios or cable companies, only one department handles

content. The projects are also usually only signed up for one season,
with the discretion to pull out at any time. Netflix has an entire
committee, and any of the members can approve or recommend a series
or film. Series that are approved are given two seasons. This allows
.Netflix subscribers to binge-watch

Programming head Ted Sarandos is at the top of the decision-making

committee. People up to two levels under Sarandos have the authority
to approve a series or buy the streaming rights to a movie or show. A
Netflix culture aptly called “Freedom and Responsibility” encourages
faster decisions while also accommodating audience preferences

R-Staff and E-Staff

CEO Reed Hastings meets with a group of people called the “R-staff”.
They directly report to him and meets monthly. The group includes
Netflix veterans like Sarandos and the company’s general counsel, David
.Hyman

Under the “R-staff” are the “E-staff”, or executive staff who oversee
various teams within the company, each with their own particular focus
like platform engineering, regional marketing, and content. With their
global reach, the E-staff has reached more than 100. The R and E-staff
meet together about 10 ten times a year to discuss strategic initiatives.
Furthermore, these discussions include which country to prioritize, and
.the level of broadband penetration in a particular country

Additionally, there is another larger group composed of directors, those

below vice presidents, who meet quarterly to review the current state of
.Netflix

Content Team
Sarandos works with seven vice presidents on the content team. They
discuss shows and movies, including original content and unscripted
series. Each of the vice presidents has their own team directly reporting
to them.

The hub of Netflix is Sarandos’ content team. He currently has seven VPs
reporting to him in areas ranging from original shows, movies and
unscripted series to licensing movies and TV shows. Each of these vice
presidents also has his own team. Incidentally, the company’s expansion
outside of the United States resulted in the expansion of the
international content team.
 As of 2020, Netflix employed approximately 9,400 full-time workers.

Teams work of netflix

Marketing & Publicity: Content:

Editorial and Publishing Content Acquisition
Consumer Products Content Legal
Creative Marketing Creative Content
Creative Marketing Production Post Production Management
Partner Marketing Production Services and Technology
Publicity Production Management
Regional Marketin VFX and Virtual Production
Animation

Corporate Functions: Product:

Communications Business Development
Customer Service Client and UI Engineering
Finance Consumer Insights
Financial Planning and Analysis Core Engineering
Legal and Public Policy Creative Production
Netflix Technology Services Data Science and Engineering
Strategy and Analysis Design
Talent and Recruiting Partnership
Travel and Transportation Product Management
Corporate Real Estate,.. Security
Workplace, Safety and Security Studio Technologies
Video Encoding and Streaming

Editorial and Publishing:

The Editorial and Publishing team brings the joy of watching Netflix into the social
feed, entertaining fans anywhere they spend their time outside of the service, so
they discover new titles to watch and talk more about Netflix. Our goal is to be the
world’s largest and most influential entertainment publisher. Day to day, that means
we set the strategy and work with other teams to curate and create content for
Netflix-branded social channels, and develop new audiences across Facebook,
Twitter, Instagram, YouTube, podcasts and more.

Manager, Global Brand Strategy

Manager, Editorial & Publishing
US Instagram Manager, Editorial & Publishing
Global Brand Design Programs Manager
Global Brand Programs Manager
Manager, Editorial & Publishing - FilM

Creative Marketing Production:

Creative Marketing Production oversees all global creative production needs of our
marketing campaigns with specialization in the following core areas: Campaign
Operations, Creative Production, AV Production, Digital Production, and Print
Production.

Manager, Creative Marketing Production

Art & Print Producer
Marketing Creative Producer
Operational Program Manager

Content Legal
Our content legal team is responsible for all legal matters related to global content
production, acquisition and distribution by Netflix. Business-minded, practical, and
innovative, the content legal team is responsible for collaborating with partners -
internally and externally - to bring compelling stories to subscribers around the
world.
Associate, Physical Production Legal
Counsel, Business and Legal Affairs
Contract Coordinator, Original Animation Business & Legal Affairs
Counsel, Original Animation, Business & Legal Affairs
Counsel, Music (Series)
Legal Operations Manager

Post Production Management

The Post Production Management organization partners with Netflix content teams
and producers around the world and across all facets of production – from prep
through delivery - so they can launch every title seamlessly in 190+ countries. They
aim to provide the support and digital tools necessary to help storytellers deliver to
their platform with ease.
Coordinator, Post Production, Live Action
Post Production Management
Coordinator, Post Production - Animation Series
Coordinator, Post Production - Original Independent Film
Manager, Post Production - Original Independent Film
Manager, Post Production
Coordinator, Post Production
Manager, Post Production Facilities Operations - Sound
Manager, Post Production Facilities Engineering

Customer Service:
At Netflix, they are shaping the future of global entertainment because they believe
there is a better way to watch. Their members need their help from time to time,
and that’s where our Global CS organization focuses; providing amazing interactions
with their subscribers around the world. Their goal is excellence, simplicity and
getting our subscribers back to streaming.
Global Curriculum Developer
Customer Experience Manager
Production Support Specialist
Technical Research Analyst
Intraday Manager, CS Workforce Management
Help Center Editor, Customer Service
Visual Designer, Customer Service

Financial Planning and Analysis

The FP&A team at Netflix is an embedded organization across all Netflix functions
that helps to support and partner with all of the company’s functional departments
in the areas of financial planning, budgeting, forecasting, and business analysis.
Collectively, this team owns and manages the overall P&L outlook for the company,
and serves as the key point-of-contact to business partners in the areas of financial
planning, analysis, and decision support.
Associate, Production Finance
Manager, Content Financial Planning & Analysis (FP&A)
Manager, Production Finance
Director, Content Financial Planning
Payroll Accountant – Animation
Business Development
Business Development builds partnerships to get Netflix on popular device platforms
to make it easy for consumers to discover and enjoy Netflix. Internally, their team is
an exemplar of cross-functional coordination deeply engaged with product,
marketing, content licensing, network operations, finance and legal. Externally, their
team leads the charge to make Netflix available via hundreds of millions of devices:
from consumer electronics companies building the smarter SmartTVs and
smartphones, to new entertainment devices from companies like Amazon, Apple
and Google, to enabling consumers to access and pay for Netflix with the click of a
button through their PayTV set-top box. However you watch Netflix today the
chances are that their business development team has played a role in making it
happen.

Creative Production
Millions of people around the world are entertained and moved by the stories they
discover on Netflix. In Creative Production, their work together on a world-class
platform that gives every title – no matter the language, scope or origin – the
potential to inspire an individual or become a global phenomenon. their team thrives
on the balance between different worlds: technology and art, left brain and right,
creativity and scale. By focusing on innovative testing, scalable systems and world-
class creative, they rally around the unified mission of bringing joy to their members
around the globe.

Title Operations Project Manager

Synopsis Writer, DACH Content Lead
Director, Product Creative LATAM
Director, Creative Practices
Manager, Product Creative Strategy