“Entrepreneurship”

Magdalena B. Dasco
SHS Teacher
 K to 12 BASIC EDUCATION CURRICULUM
SENIOR HIGH SCHOOL – APPLIED TRACK SUBJECT
K to 12 Senior High School Applied Track Subject – Entrepreneurship
Grade: 11/12
Subject Title: Entrepreneurship
No. of Hours/Semester: 80 hours/semester
Prerequisite (if needed): None
Course Description: This course deals with the concepts, underlying principles,
processes and implementation of a business plan.
The preliminaries of this course include the following:
1) Discussion on the relevance of the course;
2) Explanation of key concepts of common competencies;
3) Explanation of core competencies relative to the course
4) Exploration of career opportunities.
 Course Breakdown
Part 1 Part 2

{
{
Implementation
Introduction to Creating a Presentation of a
of the Business
Entrepreneurship Business Plan Business Report
Plan
“Entrepreneurship
and the Arts”

Definition
Characteristics of an Entrepreneur
Importance of an Entrepreneur
Defining the Filipino Entrepreneur
Guide Question:
• What is the story all about?
• How did the girl learned to do business?
• What important skills did she learn to understand and
do her business better?

Video: Pineapple Ice Cream

Youtube: https://www.youtube.com/watch?v=cKAn1TfESbg
What is Entrepreneurship?
 The capacity and willingness to develop, organize
and manage a business venture along with any of
its risks in order to make a profit. The most
obvious example of entrepreneurship is the
starting of new businesses.
 Entrepreneurial spirit is characterized by
innovation and risk taking, and is an essential part
of a nation’s ability to succeed in an ever changing
and increasingly competitive global marketplace.
Characteristics of the Entrepreneur
1. Motivation
Entrepreneurs are enthusiastic, optimistic and future-
oriented. They believe they’ll be successful and are
willing to risk their resources in pursuit of profit. They
have high energy levels and sometimes impatient. They
are always thinking about their business and how to
increase their market share. Are you self-motivated
enough to do this, and can you stay motivated for
extended periods of time? Can you bounce back in the
face of challenges?
2. Creativity and Persuasiveness
Successful entrepreneurs have the creative capacity to
recognize and pursue opportunities. They possess strong
selling skills and are both persuasive and persistent. Are
you willing to promote your business tirelessly and look
for new ways to get the world out about you product or
service?
3. Versatility
Company workers can usually rely on a staff or
colleagues to provide service or support. As an
entrepreneur, you’ll typically start out as a
“solopreneur”, meaning you will be on your own for a
while. You may not have the luxury of hiring a support
staff initially. Therefore, you will end up wearing several
different hats, including secretary, bookkeeper and so
on. You need to be mentally prepared to take on all these
tasks at the beginning. Can you do that?
4. Superb Business Skills
Entrepreneurs are naturally capable of setting up the
internal systems, procedures and processes necessary to
operate a business. They are focused on the cash flow,
sales and revenue at all times. Successful entrepreneurs
rely on their business skills, know-how and contacts.
Evaluate your current talents and professional network.
Will your skills, contacts and experience readily transfer
to the business idea you want to pursue?
5. Risk Tolerance
Launching any entrepreneurial venture is risky. Are
you willing to assume that risk? You can reduce your risk
by thoroughly researching your business concept,
industry and market. You can also test your concept on a
small scale. Can you get a letter of intent from
prospective customer to purchase? If so, do you think
customers would actually go through with their
transaction?
6. Driver
As an entrepreneur, you are in the driver’s seat, so you
must be proactive in your approaches to everything. Are
you a doer – someone willing to take the reins – or
would you rather someone else do things for you?
7. Vision
One of your responsibilities as founder and head of
your company is deciding where your business should
go. That requires vision. Without it, your boat will be lost
at sea. Are you the type of person who looks ahead and
can see the big picture?
8. Flexibility and Open-Mindedness
While entrepreneurs need a steadfast vision and
direction, they will face a lot of unknowns. You will need
to be ready to tweak any initial plans and strategies. New
and better ways of doing things may come along as well.
Can you be open-minded and flexible in the face of
change.
9. Decisiveness
As an entrepreneur, you won’t have room for
procrastination or indecision. Not only will these traits
stall progress, but they can also cause you to miss crucial
opportunities that could move you toward success. Can
you make decisions quickly and seize the moment?
Importance of Entrepreneur
1. Entrepreneurs Create New Businesses
Path breaking offerings by entrepreneurs, in the form
of new goods and services, result in new employment,
which can produce a cascading effect of virtuous circle in
the economy. The stimulation of related businesses or
sectors that support the new venture add to further
economic development.
2. Entrepreneurs Add to National Income
Entrepreneurial ventures literally generate new
wealth. Existing businesses may remain confined to the
scope of existing markets and may hit the glass ceiling in
terms of income. New improved offerings, products or
technologies from entrepreneurs enable new markets to
be developed and new wealth created.
3. Entrepreneurs Also Create Social Change
Through their unique offerings of new goods and
services, entrepreneurs break away from tradition and
indirectly support freedom by reducing dependence on
obsolete systems and technologies. Overall, this results
in an improved quality of life, greater morale and
economic freedom.
4. Community Development
Entrepreneurs regularly nurture entrepreneurial
ventures by other like-minded individuals. They also
invest in community projects and provide financial
support to local charities. This enables further
development beyond their own ventures.
Did you know that in the Philippines
 Based on 2014 figures provided by the Philippines
Statistics Authority (PSA), there are 946, 988
establishments in the Philippines.
 Of these, 99.6% (942, 925) are micro, small, and
medium enterprises (MSMEs) and the remaining
0.4% (4, 063) are large enterprises.
 Of the total number of MSMEs, 90.3% (851, 756) are
micro enterprises, 9.3% (87, 283) are small
enterprises, and 0.4% (3, 886) are medium
enterprises.
“Creative Industry and
Cultural Industry”
Magdalena B. Dasco
SHS Teacher
Creative Industry
 Refers to the socio-economic potential of activities that trade with
creativity, knowledge, and information.
 Creative economy comprises advertising, architecture, art, crafts,
design, fashion, film, music performing arts, publishing, R&D,
software, toys and games, TV and radio, and video. Some scholars
consider that education industry, including public and private
services, is forming a part of creative industry.
 The creative industries have been seen to become increasingly
important to economic well-being, proponents suggesting that
“human creativity is the ultimate economic resource”, and that “the
industries of the twenty-first century will depend increasingly on
the generation of knowledge through creativity and innovation”.
CCI Contribution by Sector
Sectors by revenues (US$ bn) Number of jobs in ‘000
Cultural Industry
 Combine the creation, production, and distribution of
goods and services that are cultural in nature and
usually protected by intellectual property rights.
 Sometimes called “creative industry”
 The notion of cultural industries generally includes
textual, music, television, and film production and
publishing, as well as crafts and design. For some
countries, architecture, the visual and performing
arts, sports, advertising, and cultural tourism may be
included as adding value to the content and
generating values for individuals and societies. They
are knowledge-based and labor-intensive, creating
employment and wealth.
Creative Industry
 “Those industries which have their origin in
individual creativity, skill and talent and which have
a potential for wealth and job creation through the
generation and exploitation of intellectual property”
– UK Government Department for Culture, Media
and Sport (DCMS)
 As of 2015, the DCMS definition recognizes 9
creative sectors: 1) Advertising and Marketing; 2)
Architecture; 3) Crafts; 4) Design: product, graphic
and fashion design; 5) Film, TV, video, radio and
photography; 6) IT, software and computer services;
7) Publishing; 8) Museums, galleries and libraries;
9) Music, performing and visual arts.
Difference of Creative Industry
and Cultural Industry
Cultural Industry is part of the bigger Creative
Industry
Cultural Industry gives an importance to an
inherent identity to the product because of the place
of its origin and thus, the product has an added
“value”
Creative Industry is set on an individual talent or
skill or process to create a product and earn from it.
“Entrepreneurship”
 Is the capacity and willingness to develop, organize and manage a
business venture along with any of its risks in order to make a
profit. The most obvious example of entrepreneurship is the
starting of new businesses, this person who ventured into an
enterprise is called an entrepreneur.
 The resources that an entrepreneur puts together consist of
human resources (workers, managers, customers and
suppliers) and non-human resources (land, building, money,
machines, materials and methods)
 Entrepreneurial spirit is characterized by innovation and risk-
taking, and is an essential part of a nation’s ability to succeed in an
ever changing and increasingly competitive global marketplace.
An Entrepreneur is one who:
 Perceives business opportunities in the environment
 Takes risks to make use of these business
opportunities
 Invests his own or borrows money to use in business
 Introduces innovations or improvements to make the
business better, more efficient and more profitable
 Makes plans and decisions for the business
 Generates profit for the business
Why does the Government
focusing on promoting
Entrepreneurship?
Entrepreneurs Purpose
 They provide the goods and services which members in the
community or group need but cannot provide themselves
 Entrepreneurs earn profits that help the economy grow
 The entrepreneur provide jobs
 Entrepreneurs who succeed and grow help other
entrepreneurs succeed and grow too.
 Entrepreneurs help develop small towns and cities and thus
stem the migration of rural people into the big cities.
The Rewards and Risks of being
an Entrepreneur
 If you intend to go into business, you should be able
to do so with your eyes open. No Surprises! This
means that you should be aware of what it takes to
start and sustain a venture, you should understand
that being in business can be the most rewarding,
fulfilling and challenging career, but it can also be very
risky and frustrating and demanding.
Do Filipino Culture have an
effect on being an Entrepreneur?
 Studies show that interest and later decision to be an
entrepreneur came about due to a combination of
several factors. These includes; the culture in which
the person was born and raised; his social family,
educational and work background; his psychological
traits and qualities; and support given by the
government and other institutions.
Philippine Cultural Values and
Entrepreneurship
 Be lazy, indulgent and prone to take things easy (shades of Juan Image)
 Avoid taking risks (segurista, mahina ang loob)
 Go along with wishes of the group (sobrang makisama)
 Be over sensitive to criticisms so he stops what he is doing when it does not
meet the approval of others (balat-sibuyas)
 Be fatalistic or to let fate or wait for the outcome of what one does
 Put one over each other (gusto o bida-bida) which in turn leads one to pull
down fellow Filipinos who are making it on top (Alimango or crab mentality)
 Lack of originality and creativity, and fond of imitating what others are doing
(gaya-gaya)
Filipino Values favourable to
Entrepreneurship
 Many Filipino values promote risk taking or
“Lakas ng Loob”
These values are:
Bahala Na – really implies strong-heartedness because
when a person says bahala na it means he already did his part
and putting it to God’s will (Nasa Diyos ang awa, Nasa tao
ang gawa); this belief is a unique Filipino ability to act as
needed imparts more of optimism than fatalism.
Gaya-gaya (Copy-cat) – Filipinos ability to learn and
adapt new ways of doing things may also be seen in our
talent of imitation. Though gaya-gaya can be bad for the
business long time, Filipino creativity and innovativeness
will soon outgrow the initial entry pint in the business to
create a competitive advantage. The seguristas in us,
makes us gaya-gaya a tried and tested business because
we have confidence (lakas ng loob) that it will succeed.
Pakikipagsapalaran – sense of adventure
Close family ties, Utang na loob, hiya, amor
propio, awa, bayanihan