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  • Armin Hofmann

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    Dorottya Bőhm
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    Armin Hofmann was a Swiss graphic designer born in 1920. He studied at Kunstgewerbeschule in Zürich and helped develop the Swiss International Style of graphic design, known for its use of sans-serif typography, asymmetrical designs, and grids. Hofmann believed in simplifying designs through restraint and creating expressive energy with limited colors and typefaces. He opposed the trivialization of color and pushed for thoughtful, considerate graphic design that introduced a visual culture reflecting post-war values.

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    Armin Hofmann was a Swiss graphic designer born in 1920. He studied at Kunstgewerbeschule in Zürich and helped develop the Swiss International Style of graphic design, known for its use of sans-serif typography, asymmetrical designs, and grids. Hofmann believed in simplifying designs through restraint and creating expressive energy with limited colors and typefaces. He opposed the trivialization of color and pushed for thoughtful, considerate graphic design that introduced a visual culture reflecting post-war values.

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    © All Rights Reserved
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    14 views20 pages

    Armin Hofmann

    Uploaded by

    Dorottya Bőhm
    Armin Hofmann was a Swiss graphic designer born in 1920. He studied at Kunstgewerbeschule in Zürich and helped develop the Swiss International Style of graphic design, known for its use of sans-serif typography, asymmetrical designs, and grids. Hofmann believed in simplifying designs through restraint and creating expressive energy with limited colors and typefaces. He opposed the trivialization of color and pushed for thoughtful, considerate graphic design that introduced a visual culture reflecting post-war values.

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    of 20

    Presentation by Karlie Grasle and Haebin (Donna) Seo

    ARMIN HOFMANN

    • Born on June 29, 1920 in Winterthur, Switzerland

    • Studied at Kunstgewerbeschule in Zürich

    • Lithography

    Wednesday, February 13, 2013


    ARMIN HOFMANN

    Education Contribution

    Emil Ruder

    • Allgemeine Gewerbeschule (AGS) in Basel

    • Philadelphia College of Art

    • Yale University

    Wednesday, February 13, 2013


    ARMIN HOFMANN

    Allgemeine Gewerbeschule (AGS) in Basel

    Wednesday, February 13, 2013


    ARMIN HOFMANN

    Arminʼs Teaching

    Wednesday, February 13, 2013


    ARMIN HOFMANN

    Wednesday, February 13, 2013


    ARMIN HOFMANN

    Work as a Graphic Designer

    Wednesday, February 13, 2013


    ARMIN HOFMANN

    Swiss International Style


    • Absolute and universal style of graphic design

    • Goal of communication

    • Practiced new techniques

    • Heavily favored sans-serif typography

    Wednesday, February 13, 2013


    ARMIN HOFMANN

    General Traits of the Swiss Style

    Sans serif typography


    (primarily Akzidenz Grotesk, Helvetica, and Univers)
    — Asymmetrical
    — Flush left
    — Mathematical grids
    — Extreme geometric reduction
    — Bright, flat areas of color
    — Universal symbols

    Wednesday, February 13, 2013


    ARMIN HOFMANN

    Wednesday, February 13, 2013


    ARMIN HOFMANN

    Giselle, 1959

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    ARMIN HOFMANN

    Wednesday, February 13, 2013


    ARMIN HOFMANN

    Graphic Design Manual

    Wednesday, February 13, 2013


    ARMIN HOFMANN

    Non-Conformist

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    ARMIN HOFMANN

    Purpose Behind the Black and White

    • Post-War consumer society

    • Introduce a visual culture

    • Built on thoughtful restraint

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    ARMIN HOFMANN

    Simplification by Restraint

    • Create expressive energy

    • Strived for sensible and thoughtful form

    • Simplification of the formal language

    Wednesday, February 13, 2013


    ARMIN HOFMANN

    Trivialization of Color
    Economical use of typefaces and colors

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    ARMIN HOFMANN

    Mechanical Balance

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    ARMIN HOFMANN

    Wednesday, February 13, 2013


    ARMIN HOFMANN

    Second-War Influence
    Opposed the increasing trivialization of color

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    ARMIN HOFMANN

    Behind the Designs

    “What few people have realized about Hofmann is that behind the
    artistic beauty of his design was a strong conviction about cultural,
    moral and social issues. He has high morals and a strong regard
    for environmental and social justice.” 
    - Friedman, 1994
    Wednesday, February 13, 2013

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