Persuasive & Analytical Writing – COM 205

Sehrish Fatima Week 10

Case Study 10.2 Writing Portfolio - Entry 6

Your Task:

Analyze the data you have collected. In a short memo report, to Paul Seguiti, present your
findings, discuss your conclusions, and make recommendations. You may want to present the
data using visual aids, but you also realize that you must emphasize the important findings by
presenting them in an easy to read list.

You work for Paul Seguiti, the owner of Seguiti Family Pizza; a small, casual pizza shop he
founded 30 years ago. Its signature items are eight-inch diameter individual pizzas. The no frill
eatery also serves, fries, onion rings and assorted beverages.

The pizza shop is located in the warehouse district of Chicago, where it originally served
truckers who delivered their meats, fruits and vegetables in the middle of the night and then
whisked off to the next city. Just for the truckers, Seguiti designed a pizza that was large enough
to be satisfying, yet small enough for a driver to fold in half and eat with one hand while driving
with the other hand. Later the pizza shop caught on with the students who studies late. The
shop opens at 11 pm and closes at 6 am.

The concept was a hit. However, success brings competition. Three imitators opened their
pizza shops with a 10-km radius of Seguiti family pizza. You know that the family has been using
the same system of delivering orders to customers that it has for years, and you know service
could be faster.

The current system at Seguiti's works as follows. a customer clerk records the customer's order
and table number on a ticket. The customer pays, and the counter person gives the orders to
the pizza makers. the pizza makers remove the dough from the refrigerator, shape it, add the
sauce and other ingredients, put the pie in the oven, and remove it from the oven when baked.
the counter clerk takes the order to the customer's table. The Seguiti Family Pizza has three
counter clerks, two pizza makers, and one cash register that is shared by the counter clerks. it
takes two minutes to prep a pizza before it can go in the oven. The pizza shops use an old-
fashioned pizza deck oven which cooks a pizza in eight minutes.

You think the entire system is inefficient, and when you discuss the problem with Mr. Seguiti,
he says, "Although the old ways are comfortable for me, I see that change is needed."

You suggest observing the three-competitor’s method of serving customers to understand why
their service is faster. currently, the average time it takes a customer to receive an order at
Seguiti family Pizza is 18 minutes. The following are notes from your observation of the
competitor's.

Crunchy Crust Pizza Tomasia's Velluti's Pizza

Menu Variety Similar Similar Similar

Order Reception Orders are taken Order take calls out Tickets are used to
using an electronic the menu item is the record the customer's
system that includes order is taken. order
the customer's
number

Payment Delay Customers pay Customers pay Customers pay

immediately immediately immediately

Order Delivery Customer's pick up Customers wait at the Counter staff take the
their order after their counter to pick their order to customer’s
numbers have been orders tables.
called

Allocation of 1 counter employees 4counter employees 3 counter employees

employees 2 Pizza makers at 4 registers 2 Pizza makers
2 Pizza makers 1 Cash register

Pizza Prep Prepared in advance Prepared in advance Same as Seguiti's

prep time: 1 minute prep time: 1 minute prep time: 2 minutes

Oven One Turbo Crust One Turbo Crust One Baker's Friend
Model 100 Convection Model 100 Convection Model AC3 Pizza Deck
Oven Oven Oven

Cook Time 6 Minutes to cook a 6 Minutes to cook a 7 Minutes to cook a

pizza pizza pizza

Average waiting 11 minutes 9 minutes 17 minutes

time for customers
to receive order