Alibaba Marketing Strategy

Alibaba.com is an e-commerce company founded by Jack Ma and his colleagues in

1999. Alibaba has become one of the giants e-commerce in the world. The number of buyers
on the Alibaba.com site is claimed to have reached 190 countries. Users are not only
individuals, but also retailers, manufacturers, wholesalers, small and medium enterprises
(SMEs) engaged in the import-export business, as well as trading agents. The main
advantage of Alibaba.com as an e-commerce is that it can export to 240 countries, thus
providing the reach to have a large turnover of country revenues. Alibaba is in demand by
many business players because it has very low prices and very low commissions so
entrepreneurs can do their own business and earn enough profit. One of the main marketing
strategies carried out by Alibaba Group is to put customers as the top priority. Jack Ma
ensures that customers are the key to success so they must get the best service.
1. Introduction
1.1 Company Overview
2. Marketing Strategy
2.1 Industry Analysis
2.2 SWOT Analysis
2.3 Revenue and Price Strategy
2.4 Promotion Strategy
2.5 Marketing Mix
2.6 Marketing Communication
3. Conclusion
4. References