ONSENTO:BATH HOUSE

A Feasibility Study presented to the

Faculty of the College of Hospitality and Tourism Management

Filamer Christian University

Roxas City

In Partial Fulfillment

of the Requirements for the Degree

Bachelor of Science in Hospitality Management – Cruise Ship

Operation

Submitted by:

AGAM, CAREL NIESSA C.

AVELINO, GHAIL MARIE E.

CIPE, RYTCH M.

DELA CRUZ, LEVIEN ZEO B.

FLAGA, JERICO N.

January 2023

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Agam, Carel Niessa C., Avelino, Ghail Marie E., Cipe, Rytch
M., Dela Cruz, Levien Zeo B., Flaga, Jerico N. “Onsento”
Hospitality Management Major in Cruise Ship Operation,
Project Proposal, Filamer Christian University, January 2023

Executive Summary

The purpose of this study is the feasibility of opening

the first-ever Japanese bath house in the province of Capiz.
It aims to provide customers with a relaxing, rejuvenating
atmosphere where all of their mind and body needs can be
met. The proposed name of our firm is “Onsento”. The word
“Onsen” derives from the Japanese term Hot springs providing
a zen ambience for guests to enjoy The word “sento”
literally implies as a bath house in Japanese providing the
service that we want to promote such as therapeutic massages
and etc. For easier access to the target customers, it will
be located at Brgy. Balucuan, Dao, Capiz. The business made
to offer services for health benefits such as better
circulation and increased energy, weight loss,
detoxification, cardiovascular health, improved immune
system, stress reduction and relaxation, and skin
beautification. It is supposedly good for people who are
looking for health, beauty and energy in their life. This
study indicates to promote bond within families and friends
as we provide relaxing and stress-free ambiance. The comfort
of our customers is our topmost priorities and provide the
best services as expected. This study aims to catch the
interest of people with our services being offered. Also, to
provide work for disabled individuals who are qualified and
have undergone training. This study will offer people a new

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business idea, and introduce the process of establishing a
Bath House in Capiz. Some basic information will be given
through the plan, including the planning process, and
several marketing strategies. The research was carried out
by investigating the market in Dao.

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 Acknowledgement

We thank all who in one way or another contributed in

the completion of this Feasibility Study. First, We give
thanks to God for protection and ability to do work. We give
deep thanks to the Professors and lecturers at the Bachelor
of Science in Tourism and Hospitality Management, the
librarians, and other workers of the faculty of Filamer
Christian University. Our special and heartily thanks to our
supervisor, Mr. Marc Limjuco, who encouraged and directed
us. His challenges brought this work towards a completion.
It is with his supervision that this work came into
existence. For any faults we take full responsibility. We
are also deeply thankful to our informants. Their names
cannot be disclosed, but we want to acknowledge and
appreciate their help and transparency during our research.
Their information have helped us complete this study. We are
also thankful to our fellow students whose challenges and
productive critics, have provided new ideas to the work.
Furthermore, We also thank our families who encouraged us
and prayed for us throughout the time of our research. May
the Almighty God richly bless all of you.

TABLE OF CONTENTS

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Chapter Page

Title Page i

Executive Summary ii

Table of contents v

1 INTRODUCTION TO FEASIBILITY

Project Background and Rationale 2

Objective of the Study 3

Description of the Proposed Project 3

Type of Business Organization 4

Proposed Name 4

Location 5

2 MANAGEMENT AND ORGANIZATION FEASIBILITY

Personnel 6

Management Set-up 22

Wages, Compensation, and Employee Benefits 23

3 MARKETING FEASIBILITY

Market Description 30

Demand – Supply Analysis 31

General Marketing Practices 31

Proposed Marketing Plan 32

Projected Sales 35

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4 PRODUCTION/ TECHNICAL FEASIBILITY

Description of the Proposed Product/Service 41

Production Process 56

Technology Assistance 57

Project Site and Layout 57

Floor Plan 60

Machineries and Equipment 67

Utilities 68

Material Requirements 69

Manpower Requirements 72

Waste Disposal Method 76

Production Costs 76

5 FINANCING AND FINACIAL FEASIBILITY

Total Project Cost 79

Financiers 80

Major Financial Assumptions 80

Projected Financial Statement 80

Financial Analysis 107

6 SOCIO-ECONOMIC FEASIBILITY

Contribution to the Community 109

Contribution to the Employees 110

Contribution to the Government 110

Contribution to Other Beneficiaries 111

7 PROJECT IMPLEMENTATION AND RESULTS

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 Time and Place of Implementation 113

Sampling Design 113

Research Design 114

Instrumentation and Validation 114

Statistical Analysis 115

Results and Discussion 115

Conclusions and Recommendations

Appendixes

Curriculum Vitae

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