TUPPERWARE brands

TONE OF VOICE
WORD BANK
Fresh No-fuss
Durable Portable
Innovate Stackable
Preserve Unbreakable
Serve Protects
Quench Sleek
Hydrate Safe
Spill–Proof Germ-free
Inspire Anti-bacterial
Scratch-Resistance Stores
Multipurpose Reheat
Easy Lightweight
Handy Functional
Simple Versatile
Hygienic Organized
Effortless Maximize
 Transparent Money-saving
Reusable Convenience
Seasonable Design-centric
Must-have Sophisticate

BRAND DICTIONARY

Tupperware Brands uses formal and interpersonal style of communication.

Most of their advertisements are in a friendly, optimistic, and trusting
language intended to be effortlessly understood by the masses.

TUPPERWARE
Make your kitchen duties easier!
Serve, stack, and store food easily
Carry any dish with no fear of spills
Happiness is an organized freezer
The best tablescape for the best mom
Store flavor-packed meals with ease
Keep your head cool
Add more love to the dishes you serve
Bring positive vibes on the table
Orange you glad to serve lunch on a beautiful dinnerware?
Seal in the flavors you love
 Make snack time fresh, fun, and, funky!
Prep in a swoosh
How deep is your tup
The gift of freshness

Tone of voice guide

An Airtight Case for Freshness
No Time to Waste
Host the perfect favorite dishes anytime, anywhere
Choose good every day
Made to last
If you can’t reuse it, refuse it
Choose to reuse
Building dreams since ‘46
Quality never goes out of style
The perfect blend of durability and functionality
Innovating the way we live
Food that’s made to last
A lifetime of solutions
Seal in the freshness you see
Water-less, grease-less cooking for a healthier you
Make your kitchen duties easier
Give your goodies a touch of freshness
 Flavor and freshness, sealed!
Show off your true colors
Seal in the flavors you love

Own brand version

A Seasonal Container for Freshness
The reusable that you must have!
"Serve the ideal dishes, whenever and wherever."
Take any spill-proof dish with you
Save your money with The Unbreakable

BRAND LANGUAGE
For all dishes, Tupperwareness
With a big heart, Tupperwareness
Hold on, and take me wherever you go.
"With us, your dishes are secure."
"I won't break if you slip me,"
"Take it all; get the sturdy ones."
"Be gentle to your dishes and the world as well."
Take it all; retool everything.