MKTM504:BUSINESS ANALYTICS-II

L:0 T:0 P:3 Credits:2

Course Outcomes: Through this course students should be able to

CO1 :: use software tools and functions to clean and prepare data for analysis.

CO2 :: employ quantitative modeling and data analysis techniques for business problem solving.

CO3 :: employ best practices for choosing and building data visualization for business data
reporting.
CO4 :: develop compelling, interactive dashboards for cohesive presentation of business
outcomes.

List of Practicals / Experiments:

Business intelligence
• introduction to business intelligence

• role of data and data base management

• role of data mining in business strategy

Data visualization
• role of visualization in business intelligence

• introduction to charts, graphs and maps

Data environment and preparation

• managing metadata

• extracts and live data

• cross database joints and data blending

• data prep with text and excel files

• understating data types

• extracting data from various file formats

Design fundamentals and visual analytics

• filters

• sorting

• groups and sets

• interactive filters

• trend line and forecasting

• use of tooltip

• reference line

• parameter

• drill down and hierarchies

Decision analytics and calculations

• Introduction to calculated field

• types of calculations

• logical, data and string calculations

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 Mapping
• role of maps in business intelligence and visualization

• editing unrecognized locations

• map options

• generating maps using different data sets

Dashboard development and storytelling with data

• building dashboard

• dashboard layout and formatting

• creating story

• interactivity in dashboard and story

Text Books:
1. VISUAL DATA STORYTELLING WITH TABLEAU by LINDY RYAN, Pearson Education India

References:
1. MASTERING TABLEAU 2021 by DAVID BALDWIN AND MARLEEN MEIER, PACKT
PUBLISHING

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