5.

0 DESCRIPTIONS OF PRODUCT CRITERIA

The enhancement of advanced technology including digital, multi-skilled artificial

intelligence, Quantum computing, and multiple smart control systems has been developing
vigorously over the past years, encouraging more innovations to be invented and created by
using these technologies to produce more products and services that can solve any scarcity
left in the marketplace to fulfill customer’s needs and wants in the upcoming time. Years
passed by and smart and genius inventors have been designing products that could contribute
their functionality at their maximum to society and ensuring that it has greater benefits from
using or consuming them at the current state. Mankind is manufacturing these products and
services at a higher level and breaking all impossible barriers of innovation by producing
simpler, more convenient, comfortable, and fewer actions required products because of the
external and internal environment that is happening and radiating discomforts for them.
Technologies had allowed society to venture, innovate and create better items including
fashion, living style, etc and it keeps on growing positively, leading to many product designs
and eventually creating prototypes as a testimony for the internal stakeholders to use or
consume before being released to the marketplace. People have been wanting to live better
and those who are wealthy and have stable jobs may desire into living in luxury and be on top
of the world. However, creative innovations that are leading to product design are still
ongoing as new products must be developed to gain more earnings by people to achieve their
organization’s target which should have started from the earliest phase of designing a
product; effective generation and progress of ideas through a process. However, a few
requirements must be accomplished and taken precise measurements of customers’
preferences to avoid failure before entering the market. This step is truly important since
product failures will cost a fortune and the financial performance will be affected negatively.
A few essentials must be monitored according to a product’s criteria to be measured which
are the aesthetics, functional behavior, mechanical and technical features of the product,
ergonomics, materials, etc. All these considerations must be explored and analyzed
thoroughly to create a useful and qualified product that can solve problems faced by the
prospects. Every product is encouraged to undergo this process as an assurance to secure a
place in the market as many competitors already emerged previously; innovating multiple
types of vacuum flask to fill the void in the consumer’s needs and producing the best-
qualified thermos for them to gain more earnings. Therefore, the company is required to
generate advanced ideas on innovating a higher level of vacuum flask that can be adapted by
any consumers and fit their criteria precisely to initiate a new relationship with the consumers
and gain their attention through our product.

5.1 Aesthetics
One aspect that should be considered before starting designing a product is its
aesthetics, right after the product specification has been confirmed, prototyped, and tested be
aware before beginning the design. Aesthetics involve the exterior part of the product which
has an attraction to the consumers who are willing to purchase the product. here, the customer
might get attracted to the shape, unique colors of the item, and looking good for prolonged
use. The users will prevent unnecessary design on a product, weird shaping, or unattractive
colors because they found it tedious to buy the same product again and no changes. Some
individuals admire to explore, willing to try something new and the element of aesthetics in a
product does play an important role for the organization or a company to take multiple
actions in producing an attractive product because the customer’s decision matters to the
company. Moreover, this is an important factor for a product to follow accordingly as the
market has become competitive even more than previously. In this situation, the company is
required to create a new and fresh look for the product on the outer surface including the
packaging must be unique and interesting enough to entice the users apparently and purchase
them. The knowledge of aesthetics must always be linked with the current update of style in
the industry because design trends are evolving in speed and it is indeed important to
understand how the aesthetics might change over time. Some customers prefer minimalistic,
elegant, classic, and so on as different people have dissimilar tastes. The aesthetics of a
vacuum flask can start from the design of the outer surface and most users are probably
attracted to its LED displays as thermos designs in the market are few to have this unique
feature. The display will show the time and date, temperature, and water level content in the
flask, indicating that the bottle has detailed features and people will consider buying it
because the LED displays themselves emit elegance and modernity at the same time,
resulting in people who adore technologies and always be minimal in their life might
purchase them. The font of the features can be changed to give choices to the users which are
preferable for them to use and at the same time, the flask can change its color when there is
food or beverages poured in the flask. This adaptation is inspired by Starbucks’ recent
Tumbler and gained many prospects’ attention as they are amused by it. However, the outer
part of the flask illuminates in the dark and many attractive colors are considered such as
neon green, neon purple, aqua, etc. In this case, the user can find their vacuum flask in the
morning before sunrise when the surrounding would still be dark. This is adaptable for
workers who might be rushing to go to work and avoiding morning traffic. The surface
texture will be coated with matte color to contrast and works better with neon color during
the dark. The powder coating finish is durable and provides a fingerprint-free texture that
easily can be cleaned by the users. Furthermore, it has an anti-scratch function that would
secure the outer area of the flask from any sharp objects and so on. The design is applied to
adapt to the advanced technologies that are evolving nowadays, making every object smarter
by applying artificial intelligence to the object or item altogether. The flask will come along
with a fashion bag that has small pockets to insert phones and an attachable card holder for
users to place their mainly used cards; gym membership cards, gift cards, credit or debit
cards, and more. The bag is made for the exact size of the flask and has the belt to sling it
onto the shoulder.

Another additional aesthetic value of this product is the logo design itself which outstands the
color of the flask which is important to catch people’s attention like how other international
brands did such as Endo, Eplas, etc. A logo design is a precious trademark for a company to
preserve their product and ability for being known by prospects through the design of the
brand.
 The Logo Design

5.2 Functional Behaviour

Even though a product has great aesthetics, the main reason to purchase this product
must be secured tightly and ensure more customers can be gained from its special
functionality. If people can get amused with the function of a product, they might end up
using it longer period than necessary. The function is a before the company and the prospects
because the task of a product is to satisfy the needs and wants of the society to reduce efforts,
convenient usage, etc. customers, tend to spend their money as wisely as possible by
purchasing relevant products and useful enough for them to use for a longer period as the
current economic state of the country is not favorable either. This is why consumers are
trying their best to purchase a better product that provides more advantages to the users and
spends less on value. However, some individuals prefer qualified products since it has
advanced features and is made from the best quality of materials to last longer than standard
invented products. Society always craved a qualifying item that brings profit, is convenient to
use, long-lasting in terms of period and the lifetime, and is easy to use it. Hence, the company
should undergo a deep analysis of its product’s functionality to ensure whether it works
perfectly in terms of its usage or vice versa. If any mistakes are spotted, the organization
should make corrections with their production department and retry the functionality again.
Since the product uses vacuum insulation technology and uses double-walled glass on the
interior part of the flask, the temperature of the drink last longer than any other vacuum flask
invented previously and is unable to get affected by the surrounding temperature of the
container. The double–glass inner wall will preserve the temperature as the space between
stainless steel walls is empty with no medium for the process of heat transfer to occur.
 Moreover, the vacuum flask will give out the same taste of the food despite the fact it
had been stored for a long duration yet the real taste of the beverages or soups are still similar
to previously. It also has the minor function of showing the date and time of the day. Here,
the user does not have to bother themselves with checking the clock or wearing watches
regularly since the thermos is designed to alert the time of the day. This feature is adapted to
the product because some individuals want to calculate the hours of storing the drinks or food
for their diet purposes such as dietary timing of fasting and so on.
5.3 Mechanical and Technical Features

5.4 Green and Ergonomics

5.5 Materials