This era of contemporary world is age of the media.

The media has virtually turned the

compartmentalised world into a global village of communication.

The traditional way and roles of mass media as described by means of media people are to inform,
educate, entertain, and to influence people. The media can bring tremendous change in the
behaviour and mindset of the people through emphasizing certain issues. Meanwhile, with the
revolutionary development of mass communication, a remarkable opportunity has been created to
share and exchange information for understanding and social change. But the media has grew to
become the affairs into a conflict of words.

The books, newspapers, magazines, video cartoons, movies, radio, tv and internet-based web sites
are now extensively used to manipulate the information, statistics and believes. The instrument of
mass communication in the contemporary world has an tremendous potential for inducing more
modern images in shaping global politics, culture and the public believes. Mass media is both a force
for integration and for dispersion and individuation in society. The society as a total is now a easy
hostage at the arms of the media. This is the time to ask whether or not the people are being
managed, manipulated, massaged and brainwashed with the aid of the media. Media guys with a
biased thought regularly grow to be propagandists of their non-public opinion, the use of the media
as their vehicle. The media is additionally managed with the aid of their sponsors.