Client Age Gender Race Education Company FB Familiarity FB Usage PU1

1 46 - 50 Male Malay Master Bumi Moderate Moderate 4

2 51 - 55 Male Malay Master Bumi Moderate Moderate 4
3 46 - 50 Female Malay SPM Nonbumi High Frequent 5
4 46 - 50 Male Malay STPM/MatriBumi High Frequent 5
5 46 - 50 Male Malay SPM Bumi High Frequent 5
6 51 - 55 Male Malay Diploma Bumi Moderate Moderate 4
7 46 - 50 Female Chinese Diploma Nonbumi Moderate Moderate 4
8 46 - 50 Male Malay SPM Bumi Moderate Moderate 5
9 46 - 50 Male Malay Diploma Bumi Moderate Moderate 4
10 51 - 55 Female Malay STPM/MatriBumi High Frequent 5
11 51 - 55 Female Malay SPM Bumi Moderate Seldom 3
12 51 - 55 Male Malay SPM Bumi Moderate Seldom 3
13 46 - 50 Male Chinese STPM/MatriNonbumi Moderate Moderate 4
14 46 - 50 Female Malay Diploma Nonbumi Moderate Frequent 4
15 51 - 55 Male Malay Degree Bumi Moderate Frequent 4
16 51 - 55 Male Malay Degree Nonbumi High Moderate 5
17 51 - 55 Female Malay Degree Bumi High Frequent 5
18 46 - 50 Female Malay STPM/MatriBumi Moderate Moderate 5
19 46 - 50 Female Malay SPM Bumi Moderate Moderate 4
20 46 - 50 Male Malay STPM/MatriBumi Moderate Moderate 4
21 51 - 55 Female Chinese STPM/MatriNonbumi Moderate Moderate 4
22 46 - 50 Male Malay Diploma Nonbumi High Frequent 4
23 46 - 50 Male Malay Master Bumi Moderate Moderate 4
24 46 - 50 Female Malay Diploma Bumi Moderate Moderate 4
25 46 - 50 Female Malay Degree Nonbumi Moderate Moderate 4
26 46 - 50 Male Malay Degree Bumi High Frequent 5
27 46 - 50 Male Malay STPM/MatriBumi Moderate Moderate 4
28 46 - 50 Male Chinese STPM/MatriNonbumi Moderate Moderate 4
29 46 - 50 Female Indian STPM/MatriNonbumi Moderate Frequent 4
30 46 - 50 Female Malay Diploma Bumi Moderate Moderate 4
31 46 - 50 Male Malay Diploma Bumi High Moderate 4
32 46 - 50 Female Malay STPM/MatriBumi Moderate Moderate 3
33 46 - 50 Male Malay Degree Nonbumi High Frequent 5
34 51 - 55 Male Malay Degree Bumi High Moderate 5
35 46 - 50 Female Malay Diploma Bumi Moderate Moderate 4
36 51 - 55 Male Malay Diploma Bumi Moderate Moderate 4
37 51 - 55 Male Chinese Diploma Nonbumi Moderate Moderate 4
38 46 - 50 Male Malay Degree Bumi Moderate Moderate 4
39 46 - 50 Male Malay Diploma Bumi High Frequent 4
40 46 - 50 Female Malay Degree Nonbumi High Frequent 5
41 56 & aboveFemale Chinese Master Nonbumi Moderate Frequent 4
42 56 & aboveMale Malay SPM Bumi Moderate Moderate 4
43 56 & aboveMale Indian STPM/MatriBumi Moderate Moderate 4
44 56 & aboveMale Malay Diploma Nonbumi Moderate Moderate 4
45 46 - 50 Female Malay Degree Nonbumi Moderate Moderate 5
46 56 & aboveMale Malay STPM/MatriBumi Moderate Seldom 3
47 46 - 50 Female Indian STPM/MatriBumi High Frequent 5
48 46 - 50 Male Malay STPM/MatriBumi Moderate Moderate 4
49 46 - 50 Female Malay Master Nonbumi High Frequent 5
50 56 & aboveMale Chinese Master Nonbumi Moderate Moderate 5
PU2 PU3 PEU1 PEU2 PEU3 UA1 UA2 UA3 AvgPU AvgPEU
4 4 4 4 4 4 4 4 4.00 4.00
4 4 4 4 4 4 4 4 4.00 4.00
4 4 4 4 4 4 4 4 4.33 4.00
5 4 5 5 5 4 5 5 4.67 5.00
5 4 5 5 5 5 5 5 4.67 5.00
4 4 5 5 4 4 5 4 4.00 4.67
4 4 4 4 4 4 4 4 4.00 4.00
4 4 5 4 4 4 4 5 4.33 4.33
4 4 4 4 4 4 4 4 4.00 4.00
5 4 5 5 5 5 5 4 4.67 5.00
3 3 3 3 3 3 3 3 3.00 3.00
4 3 4 4 4 4 3 4 3.33 4.00
4 4 4 4 4 4 4 4 4.00 4.00
4 4 4 4 4 4 4 4 4.00 4.00
4 4 4 4 4 4 4 4 4.00 4.00
4 4 5 4 4 4 4 4 4.33 4.33
5 4 5 5 4 5 4 4 4.67 4.67
4 4 5 4 4 4 5 4 4.33 4.33
3 3 4 4 4 3 3 4 3.33 4.00
4 4 4 4 4 4 4 4 4.00 4.00
4 4 4 4 4 4 4 4 4.00 4.00
4 4 4 4 4 4 4 4 4.00 4.00
4 4 4 4 4 5 4 4 4.00 4.00
4 4 4 4 4 4 4 4 4.00 4.00
4 4 4 4 4 4 4 4 4.00 4.00
5 4 4 4 4 4 5 4 4.67 4.00
5 4 4 4 4 4 4 4 4.33 4.00
4 4 4 4 4 4 4 4 4.00 4.00
5 4 4 4 4 4 4 4 4.33 4.00
4 4 4 4 4 4 4 4 4.00 4.00
3 3 3 3 3 2 3 3 3.33 3.00
3 3 3 3 3 3 3 3 3.00 3.00
5 4 5 5 5 5 5 5 4.67 5.00
4 4 4 4 4 4 5 5 4.33 4.00
4 4 4 4 4 4 4 4 4.00 4.00
4 3 4 4 4 4 4 4 3.67 4.00
4 4 4 4 4 4 4 4 4.00 4.00
4 4 3 3 3 4 4 4 4.00 3.00
4 4 5 5 5 4 4 4 4.00 5.00
5 5 5 5 5 5 5 5 5.00 5.00
4 4 4 4 4 4 4 3 4.00 4.00
4 4 4 4 4 4 4 4 4.00 4.00
4 4 5 5 4 4 4 4 4.00 4.67
4 4 5 5 4 4 4 4 4.00 4.67
5 4 5 5 4 4 4 4 4.67 4.67
3 3 4 4 4 4 4 4 3.00 4.00
5 5 5 5 5 5 5 5 5.00 5.00
4 4 5 5 4 4 4 4 4.00 4.67
5 5 5 5 4 4 4 4 5.00 4.67
5 5 5 5 4 4 4 4 5.00 4.67
AvgUA Prob1 Prob2 Prob3 Prob4 Prob5 Prob6
4.00 No No No No No No
4.00 No No No No No No
4.00 No No No No Yes Yes
4.67 No No No No No No
5.00 No No No No No No
4.33 No No No No No No
4.00 No No No No No No
4.33 No No No No No No
4.00 No No No No No No
4.67 No Yes No Yes Yes Yes
3.00 No No No No No No
3.67 No No Yes No No No
4.00 No No No No No No
4.00 No Yes No No No No
4.00 No No No No No No
4.00 No No No No No No
4.33 No No No No No No
4.33 No Yes Yes No Yes No
3.33 No No No No No No
4.00 No No No No Yes No
4.00 No No No No No No
4.00 Yes Yes Yes Yes Yes Yes
4.33 No Yes No No No No
4.00 Yes Yes Yes Yes Yes Yes
4.00 Yes Yes No No Yes No
4.33 Yes Yes Yes Yes Yes Yes
4.00 No No No No No No
4.00 No No No No No No
4.00 No Yes No No Yes No
4.00 No Yes No No Yes No
2.67 Yes Yes Yes Yes Yes Yes
3.00 Yes Yes Yes Yes Yes Yes
5.00 Yes Yes Yes Yes Yes Yes
4.67 No No No No No No
4.00 Yes Yes Yes Yes Yes Yes
4.00 No No No No No No
4.00 No No No No No No
4.00 No No No No No No
4.00 No No No No No No
5.00 Yes Yes Yes Yes Yes Yes
3.67 No No No No No No
4.00 No No No No No No
4.00 No No No No No No
4.00 No No No No No No
4.00 No No No No No No
4.00 No No No No No No
5.00 No No No No No No
4.00 No No No No No No
4.00 No No No No No No
4.00 No No No No No No
Labels Description of Labels
FB Familiarity How familiar are you with the usage of Facebook?
FB Usage How often do you use Facebook?
Age Age
Gender Gender
Race Race
Education Highest Educational Level
Company Is your company a Bumi or Nonbumi company?
PU1 FGVAS’ e-marketing platform via Facebook makes it easier for me to do work with FGVAS.
PU2 FGVAS’ e-marketing via Facebook provides me an easy access for any transactions.
PU3 FGVAS’ e-marketing via Facebook allows me to accomplish tasks more quickly.
PEU1 I find FGVAS’ e-marketing via Facebook to be easy to use.
PEU2 I find FGVAS’ e-marketing via Facebook to be clearly undestandable.
PEU3 I find the use of FGVAS' e-marketing via Facebook to be interactive.
UA1 I intend to use FGVAS’ e-marketing via Facebook as often as possible.
UA2 I think positively about using FGVAS’ e-marketing via Facebook for my business.
UA3 I plan to continue using FGVAS’ e-marketing via Facebook in the future.
AvgPU Average scores of Perceived Use
AvgPEU Average scores of Perceived Ease of Use
AvgUA Average scores of User Acceptance
Prob1 Complexity of purchasing process.
Prob2 Difficulties in judging the product quality.
Prob3 Difficulties in cancelling or returning product.
Prob4 Product does not fit description.
Prob5 Risk of financial transactions.
Prob6 Difficulties in communication with personnel.
k with FGVAS.