CAWANGAN KEDAH

FACULTY OF BUSINESS
MANAGEMENT
BACHELOR OF BUSINESS
ADMINISTRATION (HONS)
OPERATION MANAGEMENT

(BA244)
OPM 549
INDIVIDUAL ASSISGNMENT 2

KBA2442B

PREPARED BY :
NOR SYAZWANI BINTI ABDUL
RAHMAN
(2022905573)

PREPARED FOR:
DR. JAMALUDIN AKBAR
SUBMISSION DATE:
23 JUNE 2022
 PRODUCT
DESIGN
Great products are key to success

Product design onvolves designing a product that can

be produced and marketed profitability

TOP ORGANIZATIONS
Typically focus on core products Customers
buy satisfaction, not just a physical good or
particular service.
The objective : to develop and implement a product
strategy that meets the demand of the marketplace
with a competitive advantage Product Decision

PRODUCT LIFE CYCLE

- PRODUCT LIFE CYCLE GROWTH
- PRODUCT LIFE CYCLE MATURITY
- PRODUCT LIFE CYCLE DECLINE
[unless product makes a special contribution to
the firm's reputation or can be sold with high
contribution, their production must be terminated}

QUALITY FUNCTION
DEPLOYMENT (QFD)
I) identifying what will satisfy customer
ii) translate it into the target design
THE IDEA OF QFD IS TO UNDERSTAND WHAT
CUSTOMER WANTS AND TO IDENTIFY
ALTERNATIVE PROCESS SOLUTIONS

QFD ONE OF THE TOOLS OF QFD

IS THE HOUSE OF QUALITY

QFD is used early in design process to help

determine what will satisfy the customer
and where to deploy quality efforts

MANUFACTURING AND VALUE

ENGINEERING ACTIVITIES
concerned with improvement of design and
specification at the research, development,
design and production stages of product
development

REFERENCES
"8 Remarkable Early Maps", https://www.history.com/news/8-remarkable-early-maps
"Mapping through the Ages: The History of Cartography", gislounge.com, https://www.gislounge.com/mapping-
through-the-ages/
 LOCATION STRATEGY
F A CI LI

TIO N

Place where a factory, warehouse,

EFINITION office or any business enterprise is
D built. Selection of a location depends on
CA

the type of business.

TY

OR L
O

PLANT
O N
IO
BJ

To obtain the maximum

OCAT
E

efficiency and effectiveness by

C TIV E O

minimizing operating cost and

AL

achieve maximum revenues

SE
F

O
F

L E C TIO N

PLANT/FACILITY METHOD
LOCATION OF COST-
DECISION VOLUME
Method of cost-volume
Reasons for plant/facility analysis used for industrial
location decision starting new locations Steps Determine
business introuction of new fixed & variable costs for
product or service insufficient each location Plot total cost
capacity changes in technology for each location (Cost on
Mergers Changes in input vertical axis, Annual Volume
resources. on horizontal axis) Select
location with lowest total
cost for expected
production volume.
Example:-
Transportation Model the objective of the
transportation model is to determine the
best pattern of shipments from several
point of supply (sources) to several point
of demands destinations so as to minimize
total production and transportation costs.

FACTOR RATING
METHOD
Most widely used location technique
useful for service & industrial
locations rates locations using factor
scale multiply scores by weights for
each factor & total select location
with maximum total score.

- location strategies -
Services vs Industrial Service/Retail/Professional Assumptions Location is a
major determinate of revenue High customer-contact issues are critical costs
are relatively constant for a given area, therefore, the revenue function is
critical Goods-Producing Location Assumptions Location is a major determinate
of cost most major cost can be identified explicitly for each site low customer
contact allows focus on identifiable costs intangible costs can be evaluated.