Research Methodology

April 2023 Examination

1. Which type of research is used for identifying the problems in a business where no prior
information is available. Dove is launching a new shampoo for kids, develop a research
methodology to identify the opportunities from market. (10 Marks)

Ans 1.

Introduction

When a researcher gathers and records their searchings, they generally involve an area of the
research approach. This area typically objects to clarifying exactly how and why they
accomplished their research in the way they did. Comprehending what this research kind is and
the standard methods included can provide an understanding of how to develop this term paper
area.

The research method is the why and exactly how of a term paper. A well-organized and made
research approach can make sure that our research is legitimate and exact, our outcomes are
dependable, and our study has accomplished its objectives. Our method explains how we prepare
to put our research into practice and why we think this is the most effective approach. It is a
structure we must follow to complete our research study and wrap up.

As soon as our research study is complete, the methodology area of our papers serves to inform
our visitor exactly how we developed our research study, how we collected data, and how we
collected data. The truths we examined the data to conclude.

Concepts and applications

Exploratory research examines an issue or an issue that has yet to be thoroughly investigated or
studied. Exploratory research is typically conducted to understand the current issue better;
however, it usually doesn't cause a conclusive outcome.
Scientists utilize exploratory research to gain popularity with an existing truth and obtain new
information from it to create an exact problem. It starts based upon an essential suggestion, and
the results of the research study or research are used to locate associated issues with the research
subject.

In exploratory research, the study process differs according to a new understanding or data
searching. Referred to as an interpretative study or research or based concept approach, the
results of this research gives solutions to inquiries like how what, and why.

Characteristics of exploratory approach

An exploratory study is economical, open-ended, and highly interactive.

It has no structure or predefined framework. There is frequently no previous appropriate

information available from various other researchers.

It provides services to questions like exactly how and why assisting the scientist in getting more
facts and info regarding the research.

The lack of associated information from previous research implies that scientists must invest
optimal time in scrutinizing products.

Since there is no requirement for performing exploratory research, it is usually spread and
versatile.

There need to be some concepts that can validate the result.

Researchers need to be able to wrap up based on exploratory research.

The research problem must be critical and essential.

Exploratory research mostly takes care of qualitative realities and data.

Dove is introducing a new hair shampoo for youngsters, and we are needed to establish a.

Research methodology to identify the opportunities in the marketplace.

Let's study different research methodologies-

a) Quantitative research- Equally as the name recommends, quantitative data relies on
measuring a certain quantity or amount of a details sensation. It objectifies gathering and
analyzing mathematical details and can be used to our benefit to discover standards and patterns
or to forecast results.

It falls within important categories of research and does not depend on truths but on numbers. It
concludes by making use of charts, truths, and tables. Numerous field-based and scientific types
of research mainly utilize this research.

b) Qualitative research- Qualitative research consists of non-numerical data. Qualitative

research saves us when the researcher cannot grasp the data or information in numbers. Though
not reliable as quantitative research, qualitative research helps to create a much better recap of
theories in facts and data.

Furthermore, this research is fascinating in finding the motivating variables behind human
practices, which is why individuals respond to a specific method. Via this research, one can
comprehend the variables driving people to behave in a details way or which control their
inclinations toward a specific point.

c) Descriptive research- Detailed research is an analysis that structures the characteristics of the
population or troubles under study. This straightforward technique focuses on what is the trouble
in research rather than why. Considering that the researcher cannot influence or motivate the
variables in this research structure, they can report the figures and realities precisely as they
occur or have already happened.

The required methods utilized in the descriptive research study include observations and surveys.
One can make use of lots of variables in descriptive research type to clarify the realities and
figures.

d) Analytical research uses proven facts to develop the research. Scientists commonly research
to locate supporting realities and data that authenticate and enhance their earlier findings. It
assists in creating new concepts connected to the research subject. Hence, analytical research
incorporates all the details and not briefs to create an extra tenable study. Since a case is
authentic, the analytical study of this information is.
Conclusion:

There are different means to do this research, including scientific or literary trials, meta-analysis,
and learning about popular opinion.

Furthermore, the scientist critically analyzes the material in this method. Analytical methods
additionally typically take advantage of quantitative approaches.

2. Literature review provides an insight into the past studies and elaborates on the work
done in a particular area. Conduct a literature review using 8-10 research papers on your
area of interest. (10 Marks)

Ans 2.

Introduction

A literature evaluation summarizes a previous research study on a topic. The literature review
surveys books, academic short articles, and other sources relevant to particular study areas. The
review should describe, enumerate, summarize, clear up, and objectively assess previous
research. It needs to give academic research for the research and assist us in locating the nature
of the research study. The literature review recognizes the survey of previous researchers and, in
so doing, guarantees the visitor that our job has been well conceived. It is assumed that by
discussing previous work in the field of study, the writer has evaluated, read, and absorbed that
infiltrate the job available.

A literature review develops a landscape for the reader, giving him complete insight into the
location's developments. This landscape tells the visitor that the author has taken all the past
essential works in the location into his research.

The literature evaluation intends to inform the reader what suggestions and understanding have
been based on a topic and their strengths and weaknesses. An assisting concept should determine
the literature review.

Concepts and applications

Literature review

Introduction

Background

TB, tuberculosis was declared a world wellness emergency by WHO (World health organization)
in 1993. Tomas et al. found out that TB has been declining slowly because the 2000s, with
around nine million instances of consumption in 2010. Regardless, it continues to be an
important reason for mortality and morbidity worldwide.

TB is caused by mycobacterium TB, an airborne illness sent when an individual with the active
type of infection coughings, sneezes, spits, or talks.

It is forecasted that one-third of the world population will be infected with TB. However, not all
infected individuals can establish it. For several years, the condition can remain asymptomatic,
concealed, and non-infectious. Nevertheless, in 100 percent of situations, the infection can
reactivate at any duration.

The reemergence of TB in low-frequency industrialized nations in the West and Australia has
become problematic in the general public wellness market. A part of the condition's resurgence
to multiple antibiotic resistances and its link with AIDS/HIV.

Research aims and objectives

This literature review intends to discover and explore screening procedures for immigrants, their
knowledge and understanding of TB, instructional occasions established for them, and immigrant
patient adherence to consumption therapy. The research goals have been changed utilizing the
formulated study concerns and the research study's fundamental goal.

Justification and research

Numerous immigrant populaces migrating to currently established nations of Australia and the
West are in greater danger of reappearing the hidden Tuberculosis condition. In several low
occasions industrialized countries with a great chance of immigration from less established
countries, the basic TB control strategies decrease with recognizing and healing an elevated part
of situations.
This strategy's essential parts include very early detection of the problem of tuberculosis,
appropriate options or therapy for active infections, and prophylactic and discovery treatment of
unexposed infections, in some cases. Nevertheless, there is a considerable distinction between
countries concerning education programs and screening for immigrants, such as the program's
monetary and administrative costs, screening or education and learning areas, and legitimacies
for offering treatment.

Frequently a migrant's legal, economic and social situations have detrimental impacts on the
disease's diagnosis, therapy, progression, and adherence to the plan. Not only does this put
immigrants in danger, but it additionally puts a general danger on non-immigrant populaces.

Literature review

An overall of 28 write-ups was examined for this current literature review, with all the short
article briefs and implications. Each of the documents provided a single or extra theme created
for analysis. Comprehensive study and research in this chapter of each literature item were
impossible due to the here-and-now report's word restrictions.

Every short article is framed and worked based on the motifs they evaluated and held based on
the Cadwell et al. model reviewed in the past. The primary reason for the investigation was to
determine and analyze trends in literature that might result in contradictions or weaknesses that
must be covered.

Every item of literature has been mounted based upon the styles being talked about and
discussed chronologically, based upon the initiation day from the earliest to the latest.

Screening

When an immigrant registers with primary care, Panchal et al. assess the possible impact on
possible tuberculosis occurrence by applying a targeted LTBI screening strategy. The research
study discovers that LTBI screening at primary treatment enrollment provides a reliable step for
recognizing immigrants in great danger of developing consumption.

Conclusion

The current research study challenged examining exactly how hidden consumption was dealt
with in the immigrant populaces of reduced events and high-revenue countries of Australia and
the West. The here-and-now record utilizes 28 write-ups that were picked, using the treatment of
the systematic literature testimonial. The literature evaluation considerably responded to the
research study's concern based on the available information.

3. Airbnb has provided an opportunity to local people to earn by providing guest hosting
facilities. This is a two-way benefit: first, it provides raw experience about culture and
village lifestyle to consumer and second, it provides income to host. With new government,
policy of 50% allow work from home, many business professionals are choosing to ‘work
from the himalayas’. Airbnb wants to understand specific customer requirements for such
niche market. Also, it needs to understand the hosts perspective on such change.

a. Develop a detailed questionnaire to survey the consumer for understanding their needs.
(5 Marks)

Ans 3a.

Introduction

Airbnb, Inc is an American-based business running an online marketplace for short journeys,
homestays, and experiences. The business acts as an intermediary and charges compensation for
each remainder or booking. The business was integrated in 2008 by Brian Chesky, Joe Gebbia,
and Nathan Blecharczyk. Airbnb is a short variation of its name, Airbed and Morning meals. The
business has been in talks and criticized for allowing rises in residence rental fees and the
absence of regulations.

Concepts and applications

Let's prepare a questionnaire to understand consumer needs-

A) How many times have you used the Air BNB service this year?

None
Once

More than once

b) What is the primary reason for using Air BNB service?

Low-cost service

Better quality experience

Someone referred

c) Are you satisfied with the services?

Yes

No

d) How likely are you to recommend Air BNB to your friends, family, contacts, and
Neighbours?

Extreme unlikely

Somewhat unlikely

Neutral

Somewhat likely

Extremely likely

e) How satisfied were you with the experience?

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

f) Rank the following items based on your experience?

Ease of booking

Quality of services

Price of services

Staff interaction
g) Who did you visit with?

Friends

Family

Colleagues

h) Please rate our staff on the following terms

Friendly-----------Hostile

Helpful-------------Useless

Knowledgeable---------------inexperienced

Professional---------Inappropriate

I) Would you use Air BNB again?

Yes

No

Will think over it

j) What was the ease of experience with our company?

Somewhat easy

Extremely easy

Neutral

Extremely difficult

Somewhat difficult

k) The company did everything possible to provide better services?

Disagree

Strongly disagree

Neutral
Agree

Strongly agree

l) On a scale of 1-10(1 being extremely bad was the experience and 10 being how good was
the experience), how happy are you with the services?

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

Conclusion

We have prepared an introductory survey comprising all the vital concerns that can help us
review the minds of our customers and offer a better experience in the future. This survey will
help the business's administration make a far better business structure by learning more about
what the customers who have used Air BNB solutions think about their experience. They remain
to utilize the business's solutions. The questionnaire will assist us in finding out about the
blunders hurdling our firm's growth.

b. Identify 5 home stays and enlist their experience with such stays , problems faced and
expectations. (5 Marks)

Ans 3b.

Introduction

Whenever a person travels, he searches for a location where he can feel comfortable. It has all
the facilities and requirements required for a person while he avoids town. The host must make
the person pleased throughout his keep.

Concepts and applications

Let's discuss five experiences of homestays with their problems faced and expectations-
a) Shimla homestay- As soon as we made an abrupt strategy to travel to Shimla. We did not
have any prior resort booking, so we stayed at a residence that provided us with remain. We
anticipated solutions like fresh food, a water center, tidy beds, etc. Some of the solutions were
supplied, and a few of them were disregarded. Like the food we got could have been fresher. The
water facility was not 24/7.

b) Goa homestay- In our nation, a trip to Goa is a dream for everyone. Trips are made and
terminated regularly. However, our desire became true when our family intended a beach city
trip. We rented an apartment there. We would have a beach view and all the basic demands such
as a TV, hot spring, etc.

We were supplied with all the facilities. But the location was unclean. It was not cleaned, and we
did not obtain home help.

c) Amritsar travel- People take a trip worldwide to check out Amritsar. Famous areas like
Golden holy place, Jallianwala Bagh, and Border bring in people from all world components. We
additionally took a trip to the city and rented two areas in a close-by Golden holy place resort.

d) Mumbai stays- Mumbai is the city of dreams. Individuals take a trip there to meet their
desires. Yet besides meeting their desires, some people take a trip there to go to some fantastic
areas, such as the Juhu coastline, Movie city, etc. Individuals also check out some celeb's homes
and click photos there. We stayed for five days and appreciated ourselves a lot. We had three
rooms in a gorgeous hotel. It provided us with all the facilities however it was extremely costly.
In conclusion, it was unworthy to remain in that hotel.

e) Gujarat- Gujarat is recognized for business people. An individual that wishes to begin his
service must most likely go to Gujarat and start his startup. Besides excellent business chances, it
has numerous attractive places to visit. I stayed in a resort where whatever was supplied, but the
individuals who stayed there were negligent and extremely noisy.

Conclusion

We have identified five homestays, the experiences involving all the facilities we obtained, and
the troubles we dealt with.