Castle Street: Open Days | Street Teams - Briefing

Date
Anglia Ruskin University: 10/06/2023
Cambridge University: 06/07/2023 – 07/07/2023

Open Day Timings

Anglia Ruskin University: No timings released, but imagine this will be similar to Cambridge.
Cambridge University: 9:30am – 4:30pm

THE ACTIVITY
What is it:
 2 Promotional Staff placed around the university on the open day dates to capture
footfall.
 If we can we will try to get onto campus too – the street team will assess on the day.
If not will be placed strategically where the highest amount of footfall is. Agency to
manage.
 Street team will be carrying a spinning wheel on their back attached to an ‘Ad
walker’ to attract attention.

What is expected of you

 Be prepared to welcome any students that come from the open days.
 (Optional but a nice extra) Have refreshments/biscuits etc ready for students.
They may want to…
 View the property
 View a room
 Ask questions about the city, our accommodation, pricing, distance to key areas in
the city(university, town centre), things for students to do.

Promo staff on-site briefing & Deliveries

Deliveries
 We will be having all materials delivered to the accommodation including flyers, a
spinning wheel and an ad walker.
 Delivery dates/times will be sent from Jack in Marketing.

On-site briefing
 Teams will be at the accommodation in the morning to collect all items for the day.
Please make sure these are somewhere easily accessible for them, if there is no
one on-site to hand over let Jack in marketing know to organise drop off location in
accommodation.
 They will be briefed prior to the day, so will have all info needed.
 Items to pick up: flyers, spinning wheel, ad walker.

1
Main Goals:
1. Data collection for future marketing. We want to guarantee this with every student
the teams speak to.
2. Directing to site(s), for teams to convert to a customer for 2023/24.

Engaging with students & Collecting leads

The purpose of the day is to engage with students, collect data, and direct them back to the
site(s).

Collecting Data & engaging

The team will have tablets where students can input their data into a form. This data
will be exported and sent to us after the campaign end. If you’d like this sent on so
you can contact the students/input into salesforce let us know and we can arrange.

How we’ll collect data?

We’ll offer students the chance to spin the wheel, win a small on-the-spot prize and
be entered into our festival ticket giveaway in exchange for their data.

Leafleting on the go
Students will receive an informational leaflet with a brief overview of the property
and a QR that links to a landing page with directions, web page access & link to the
festival competition landing page.

Enticing viewings
Once the student's attention is grabbed, teams will be briefed to talk about your
accommodation. Pushing students to the sites for viewings, questions or just to take
a look around. The QR code on the flyer will give them directions to the property.

Visuals
Flyers
Landing page directed to from QR code
Spinning Wheel with Ad Walker
Designs we’re using.