CLOUDERA DATA PLATFORM

Sales Enablement session for partners

August 2022
AGENDA
▪ Setting the scene: Hybrid Data Platform
▪ Cloudera at a glance
▪ Cloudera Data Platform overview and value proposition
▪ Licensing and pricing
▪ Use cases
▪ Deal registration process
▪ Where to learn more
▪ Call to action
▪ Q&A

© 2022 Cloudera, Inc. All rights reserved. 2

SETTING THE SCENE:
HYBRID DATA PLATFORM
INCREASINGLY, THE FUTURE WORLD IS HYBRID

“89 percent of IT-decision
makers believe a hybrid cloud
environment is the optimal
choice to easily and securely
store and move data as well as
manage workloads”
“This year (2022), 92% of “estimates cloud infrastructure
companies had a multi-cloud costs and impact on margins are
strategy, up from 81% in 2018” eating away at $100 billion in
market value. ”

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 “The future data ecosystem should leverage distributed data
management components — which may run on multiple clouds
and/or on-premises — but are treated as a cohesive whole with a
high degree of automation. Integration, metadata and governance
capabilities glue the individual components together.”
Strategic Roadmap for Migrating Data Management to the Cloud
Published 21 March 2022 - ID G00746011,
Analyst(s): Robert Thanaraj, Adam Ronthal, Donald Feinberg

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A MORE SPECIFIC DEFINITION OF HYBRID

Hybrid = Freedom to move existing and future

applications, data and users bi-directionally between
the data center and multiple public clouds

Applications include Data considerations Users need to leverage

streams, pipelines, include formats, policies, existing skills and
workloads, workspaces, metadata, replication etc. processes, while
and other data products continuously modernising

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WHY DOES THE MARKET NEED A HYBRID DATA PLATFORM?

Of enterprise workloads run
on public and private cloud
implementations
Source: IDC
Of enterprises want both on- Of enterprises have a hybrid
premises resources and public cloud strategy
cloud to be integrated
Source: Flexera
Source: 451 Research

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Cloud Repatriation
In 2021, 57% of organisations transitioned workloads or
operations away from hyperscale public cloud providers
S&P Global, Black & White: Hybrid Data Architectures, March 2022

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CLOUDERA AT A GLANCE
 THE HYBRID DATA COMPANY

We believe that data We empower people We deliver a hybrid data

can make what is to transform complex platform with secure data
impossible today, data anywhere into management and portable
possible tomorrow actionable insights faster cloud-native data analytics
and easier

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SNAPSHOT OF THE “NEW” CLOUDERA

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LEADING IN TOP INDUSTRIES

TOP TOP GOVERNMENT TOP TOP TOP

GLOBAL GLOBAL GLOBAL GLOBAL GLOBAL

BANKING TELCO PUBLIC AUTOMOTIVE PHARMA TECHNOLOGY

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CLOUDERA DATA PLAFORM:
OVERVIEW AND VALUE PROP
CLOUDERA DATA PLATFORM
Hybrid. Open. Portable. Secure.

OZONE S3

ADLS GCS

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CLOUDERA DATA PLATFORM
Hybrid. Open. Portable. Secure.

OZONE
OZONE S3S3

ADLS
ADLS GCS
GCS

CLOUDERA DATA PLATFORM

© 2022 Cloudera, Inc. All rights reserved. 15

CLOUDERA DATA PLATFORM
Hybrid. Open. Portable. Secure.

OZONE
OZONE S3S3

OPEN DATA
LAKEHOUSE

ADLS
ADLS GCS
GCS

CLOUDERA DATA PLATFORM

© 2022 Cloudera, Inc. All rights reserved. 16

CDP IS A HYBRID / MULTI-CLOUD DATA PLATFORM AND
AN INTEGRATED SUITE OF SECURE ANALYTIC APPS

Real-time Analysts
Batch Engineers
Data Data Virtual Data Operational Streaming Machine Data
Structured Collection Engineering Data Lake Warehouse Database Analytics Learning Visualisation
Scientists
Unstructured Developers

Data Data
Sources Users
Cloudera Data Platform

Hybrid & Multi-Cloud Data Lifecycle Secure & Governed Open & Extensible
to leverage existing integration for better to simplify data to support more
investments and user productivity and protection, sharing use cases faster
reduce risk faster time to value and compliance and at lower cost

© 2022 Cloudera, Inc. All rights reserved. 17

 CDP HYBRID
CLOUD

Delivers the best of CDP Public and

Private cloud - the power of “and”
• Faster time to value and increased IT
controls

• High performance and low cost

• Made for data engineers and data

scientists

• Tools to build complex apps and simple

dashboards

© 2022 Cloudera, Inc. All rights reserved. 18

CLOUDERA DATA PLATFORM – PUBLIC CLOUD
- Available on AWS, Azure and GCP CDP Public Cloud
(platform-as-a-service)
- VM-based Data Lake and Data Hub clusters
CDP Control Plane
- Containerised Data Services:
- Cloudera Data Flow (CDF) AWS Azure GCP
- Cloudera Data Engineering (CDE)
- Cloudera Data Warehouse (CDW)
- Cloudera Operational Database (COD)
- Cloudera Machine Learning (CML) Virtual Private
Clusters
Self-Serve
Experiences
- Unlike other public cloud services, your data will always
remain under your control in your VPC Data Hub DW, ML, DE, …

- Control cloud costs by automatically spinning up Cloud Storage

workloads when needed and suspending their operation
when complete Cloudera Runtime

© 2022 Cloudera, Inc. All rights reserved. 19

CLOUDERA DATA PLATFORM - PRIVATE CLOUD
CDP PRIVATE CLOUD

MANAGEMENT CONSOLE | REPLICATION MANAGER** | WORKLOAD MANAGER

Private Cloud Data Services

● Access to Data Engineering, Data Warehouse and
DATA Machine Learning containerised workloads
SERVICES ● Runs on Packaged ECS; supports OpenShift (BYOL)
DATA DATA MACHINE
ENGINEERING WAREHOUSE LEARNING ● Uses Private Cloud Base for SDX and storage

METADATA | SECURITY | ENCRYPTION | CONTROL | GOVERNANCE

Private Cloud Base

FILE OBJECT ● Deploy traditional Data Clusters
DATA STORAGE STORAGE ● Shared Data Experience (SDX), advanced security
CLUSTERS
NiFi*, Kafka, Flink*,
HDFS Ozone and governance
Spark, Impala, Hive, HBase,
Phoenix ● Storage Management (HDFS, Ozone or Select 3rd
Party)
CDP PRIVATE CLOUD BASE
● Cloudera Manager

* Standalone SKU
** Currently targeted H1CY22

© 2022 Cloudera, Inc. All rights reserved. 20

 UNIVERSAL DATA DISTRIBUTION
Connect to any data source anywhere then process and deliver to any destination

Ingest Process Distribute

Active

Connectors
Data born in Route
Connect & Pull
the cloud
Filter Connectors
Passive
Deliver
Enrich Any
Gateway destination
Endpoint Transform
Send
Data born
outside the
cloud
FLOW MANAGEMENT

© 2022 Cloudera, Inc. All rights reserved. 21

CLOUDERA’S HYBRID DATA PLATFORM–
ENABLING MODERN DATA ARCHITECTURES

DATA DATA DATA DATA

LAKE FABRIC LAKEHOUSE MESH

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LICENSING AND PRICING
CDP PUBLIC CLOUD PRICING

Full rate cards: https://www.cloudera.com/products/pricing/cdp-public-cloud-service-rates.html?sub=0

© 2022 Cloudera, Inc. All rights reserved. 24

CDP PRIVATE CLOUD PRICING
CDP PRIVATE CLOUD

MANAGEMENT CONSOLE | REPLICATION MANAGER** | WORKLOAD MANAGER

Private Cloud Data Services
● Cloudera Compute Unit (CCU)
DATA ○ ‘Data Services’ cores & memory
SERVICES
DATA DATA MACHINE
○ CCU = 1 Core + 8 GB RAM
ENGINEERING WAREHOUSE LEARNING ● Cloudera GPU Unit (CGU)

METADATA | SECURITY | ENCRYPTION | CONTROL | GOVERNANCE

Private Cloud Base
● Node:
FILE OBJECT ○ Node is capped at 16 Cores, 128 GB RAM and 48 TB Storage
DATA STORAGE STORAGE
CLUSTERS
● Incremental Node Variable Fees:
NiFi*, Kafka, Flink*,
Spark, Impala, Hive, HBase,
HDFS Ozone ○ Cloudera Compute Unit (CCU) = 1 Core + 8 GB RAM
Phoenix ○ Storage (TB): HDFS or Ozone or Select 3rd Party Storage
CDP PRIVATE CLOUD BASE
● Cloudera GPU Unit (CGU)

* Standalone SKU
** Currently targeted H1CY22

© 2022 Cloudera, Inc. All rights reserved. 25

USE CASES
 HOW DO CUSTOMERS USE CLOUDERA?
Every business use case is a data lifecycle use case

BANKING TECHNOLOGY TELCO HEALTH / PHARMA AUTOMOTIVE

• Fraud detection • Customer analytics • Churn analysis • Patient care (IoT) • Predictive
USE Threat detection Customer care Genomics research maintenance (IoT)
• Anti-money • • •
CASES Predictive Network Regulatory Supply chain
laundering • • • •
• Spend analytics support optimisation compliance optimisation
• Remote monitoring

• Barclays • Cisco • Comcast • GlaxoSmithKline • Navistar

KEY • Bank of America • Intel • British Telecom • IQVIA • Faurecia
CUSTOMERS • Citi • Netapp • Bharti Airtel • Kaiser • Sikorsky

© 2022 Cloudera, Inc. All rights reserved. 27

FSI USE CASES – THE BIG PICTURE
Customer 360 Regulatory Compliance Financial Crime Risk Management
CRM EU-Specific • Fraud Detection/Prevention Basel-related Risk
• MiFID 2 • AML (Anti-Money Laundering)
• Retention • Market Risk
• PSD2
• Cross-Sell • Cybersecurity • Credit Risk
• Privacy: GDPR
• Up-Sell • Surveillance • Liquidity Risk
Global
• Share of Wallet • Operational Risk
• FRTB, CECL
• Lifetime Value
• IFRS-9, IFRS-17 Intraday Risk Management
Customer Journey Analytics • EMIR+, BCBS-239…

Finance Advanced Analytics Other Topics Modernise IT

Integrated Risk & Finance View
• Single View
• Treasury Management
• Intraday Liquidity Risk
• Regulatory Reporting
• Machine Learning • Alternative Data • ETL Offload
• Text Analytics • Internet of Things • EDW Off-Load
• Network Analytics • BlockChain / DLT • Transaction Monitoring of
systems (Payments, IoT)
• Deep Learning/AI • Virtual Reality
• HPC offload to EDH/Spark
• Computational Simulation • Artificial Intelligence
(ABM)

© 2022 Cloudera, Inc. All rights reserved. 28

KEY FOCUS AREAS FOR TELCOS
CUSTOMER
NETWORK OPERATIONAL NEW BUSINESS &
EXPERIENCE
OPTIMISATION ANALYTICS DIGITAL SERVICES
MANAGEMENT

• Enhance End-to-end • Real-Time Network • Real-Time Fraud • IoT & Connected

Customer Experience Analytics Analytics Ecosystems
• Drive Customer • Network Investment & • Revenue Leakage/ • 5G Applications
Retention/ Lower Churn Capacity Planning Revenue Assurance • Data Monetization
• Real-time Targeted • Software Defined • Cybersecurity Services
Marketing & Promotions Networks (NFV/SDN) • Maintenance and truck • Analytics-as-a-Service
• Become Trusted • Network Assurance roll optimization
Partner to Customer • Build out/
Decommissioning

© 2022 Cloudera, Inc. All rights reserved. 29

DEAL REGISTRATION PROCESS
DEAL REGISTRATION PROCESS

https://www.cloudera.com/partners/cloudera-connect-partner-program.html

© 2022 Cloudera, Inc. All rights reserved. 31

DEAL REGISTRATION PROCESS

https://my.cloudera.com/partner-portal.html
© 2022 Cloudera, Inc. All rights reserved. 32
© 2022 Cloudera, Inc. All rights reserved. 33
WHERE TO LEARN MORE
DISCOVER CDP

https://www.cloudera.com/products/cloudera-data-platform.html

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CLOUDERA PARTNER PORTAL
✔ Learning Paths
• Sales
• Pre-Sales
• Delivery

✔ Showcases and Webinars

✔ Get certified at a discount

✔ Cloudera Connect enablement library

✔ Enter a deal registration

https://my.cloudera.com/partner-portal/training.html

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CLOUDERA CONNECT SALES ACCREDITATION FOR PARTNERS
It’s free!

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CLOUDERA PARTNER DEVELOPER LICENCE

https://my.cloudera.com/partner-portal/validate/developer-license-request.html

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CALL TO ACTION
CALL TO ACTION

▪ xxx

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Q&A
THANK YOU