Cruiser Bikes: Future of EV in India

"Slow and steady wins the race", and that's precisely what the cruiser bikes market is heading to in
India. Cruiser bikes are not just a means of transportation but a symbol of luxury and comfort. As the
saying goes, "comfort is king," and cruiser bikes reign supreme in this regard. Their unique design places
the rider's feet forward and seated them slightly back, offering a comfortable riding position ideal for
long-distance travel and aesthetic appeal.

Cruiser bikes have always been the apple of the eye for motorcycle enthusiasts in India. With their sleek
style and comfortable riding position, they are the perfect machines for long rides on the open road.
However, as the world is moving towards electric vehicles (EVs), the future of cruiser bikes is set to
undergo a paradigm shift.

India has set a goal of achieving 30 per cent electric mobility by 2030, with a particular focus on electric
two-wheelers. To hit this bull's eye, the competition is quite intense in the e2W segment, as the existing
ICE-based vehicle manufacturers are also trying their luck in this rapidly flourishing segment. However,
the focus on electric cruisers has been relatively limited, with only a handful of models currently
available. But this is just the tip of the iceberg.

The electric cruiser bike offers several advantages over traditional petrol-powered bikes. One of the
most significant benefits is the instant torque they provide. This allows for quick acceleration and a
smooth riding experience, which is music to the ears of cruiser-style riders who prefer a relaxed and
comfortable pace.

In addition to the performance benefits, electric cruisers are also environment-friendly. They produce
zero emissions, making them a breath of fresh air for riders who want to reduce their carbon footprint.
They also offer lower running costs, as electricity is generally cheaper than petrol.

With the Indian government offering incentives and subsidies for EVs, the cost of electric cruisers is
expected to come down in the coming years, making them an even more attractive option for
consumers. As a result, we can expect to see a wider range of electric cruiser models hitting the market,
catering to the growing demand for eco-friendly and stylish two-wheelers.

The future of electric cruisers in India is brighter than a shooting star, with their combination of
performance, comfort, and environmental benefits making them an appealing choice for motorcycle
enthusiasts. As more manufacturers enter the arena, we can expect to see a new generation of electric
cruisers with unique features and innovative designs, taking the cruising experience to a whole new
level. So, saddle up and get ready to surf the wave of the future with the electric cruiser bike. After all,
life is a journey, not a destination.