Professional Documents
Culture Documents
● CHAPTER
4
The Research
Process�Theoretical
framework and �hypothesis
development
Chapter Objectives
● The need for theoretical framework
● Components of theoretical framework
● Variables and its types
● Identify and label variables associated with any given situation.
● Defining hypothesis
● Null and alternative hypothesis
● Managerial implications
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Theoretical Framework
A theoretical framework represents your
beliefs on how certain phenomena
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Theoretical Framework
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Theoretical Framework
■ Soit is the foundation to proceed with the research,
and involve nothing more than identifying the network of
relationship among the variables. So it is vital to
understand, what a variable mean and what are its
different types.
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Variables
“Any concept or construct that
varies or changes in value is called variable.”
Variables Cases
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Types of Variables
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Types of Variables
● 1-Dependent variable (DV) (Criterion Variable)
●DV is a primary interest to the researcher. The goal of the research
project is to understand, predict or explain the variability of this
variable.
● What is been observed.
● What is been measured.
IV.
● What is tested.
● What is manipulated.
● Answer:
● The dependent variable is organizational performance because it is the
primary
● variable of interest to the applied researcher. Independent variables could be
Wages,
● bonuses, Organizational culture, etc
strategy does not work. What would be the dependent variable here?
● Answer:
● The dependent variable is advertisement strategy because the marketing
manager is interested in knowing why the recent strategy does not work. And IV
could be advertising channel, distributer, market segment, etc.
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● Example 3:
● Research studies indicate that successful new product development has an
influence on the stock market price of the company. That is, the more successful
the new product turns out to be, the higher will be the stock market price of the
firm.
● Answer:
Dependent Variable is the stock market price
Types of Variables
3-Moderating Variable (Through Example)
It has been found that there is a relationship between the availability of
Reference Manuals that manufacturing employees have access to, and the
Product rejects. That is, when workers follow the procedures laid down
in the manual, they are able to manufacture products that are flawless. So,
Dependent Variable: Number of Rejects/faulty products.
Independent Variable: Availability of Reference Manuals.
Variable.
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● Definition:
● So, moderator is qualitative (e.g., gender, race, class) or quantitative
(e.g.,
● level of reward) variable that affects the direction and/or strength
of
Types of Variables
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● 4-Intervening Variable
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Types of Variables
● Assignment: (Hand written/Due in next class)
Example:
DEFINE THE PROBLEM AND DEVELOP THE THEORETICAL FRAMEWORK.
Example (Cont…)
In a quiet atmosphere, the patient rested well and recovered sooner.
Patients who were admitted in advanced stages of cancer did not
respond to treatment even though the doctor’s diagnosis was
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performed immediately on arrival, the nurses did their best, and there
was plenty of peace and quit in the area.
variable.
Hypothesis
Definition of Hypotheses:
Good hypothesis:
● Must be adequate (sufficient/satisfactory) for its purpose
● Must be testable
● Must be better than its rivals
Can be:
● Directional
● Non-directional
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DIRECTIONAL HYPOTHESES:
Example:
● The greater the stress experienced in the job, the
lower the job satisfaction of employees.
● Women are more motivated than men.
NONDIRECTIONAL HYPOTHESES:
Example:
There is a relationship between age and Job
●
satisfaction.
● There is a differences between the work ethic values
Null Hypotheses:
…is a proposition that states a definitive, exact relationship between
two variables.
● Alternate Hypotheses
● …is a statement expressing a relationship between two variables or indicating
differences between groups.
● (e.g.) Women are more motivated than men.
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● HA : µM > µw
● Where HA represents the alternate hypotheses.
Managerial Implications
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