SUBMITTED TO

Dr Ali Imtiaz

SUBMITTED BY
Haroon Sheraz (010-396222-009)

BUISNESS
MODEL CANVAS
04/05/2023
Nestlé
Table of Contents
Introduction: ................................................................................................................................... 2
Business Model Canvas: .................................................................................................................. 2
Customer Segments: ................................................................................................................... 2
Value Proposition:....................................................................................................................... 2
Channels:..................................................................................................................................... 2
Customer Relationships: ............................................................................................................. 3
Revenue Streams: ....................................................................................................................... 3
Key Resources: ............................................................................................................................ 3
Key Activities: .............................................................................................................................. 3
Introduction:
Nestle is a Swiss multinational food and beverage company that operates in more than 190
countries around the world including Pakistan. The company has a diverse product portfolio,
which includes some of the world's most recognized brands such as Nescafe, KitKat, and Maggi.
Nestle's supply chain is complex and spans across different geographies, suppliers, and
customers. The company has been investing in digitalization to enhance the efficiency and
resilience of its supply chain. This report aims to analyze the impact of digitalization on Nestle's
supply chain resilience using the Business Model Canvas.

Business Model Canvas:

The Business Model Canvas is a strategic management tool that helps to identify and analyze the
key components of a company's business model. The canvas consists of nine building blocks,
which include Customer Segments, Value Proposition, Channels, Customer Relationships,
Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure.

Customer Segments:
Nestle's customer segments include retailers, distributors, and end consumers. The company has
a diverse customer base, which requires different product offerings and supply chain strategies.
Digitalization can help Nestle to better understand the needs and preferences of its customers
and provide personalized offerings through targeted marketing campaigns (Customizing and
personalizing online advertisements based on information obtained from a specific group of
people is a marketing approach called targeted advertising. This technique is designed to provide
ads that are more pertinent and engaging to the intended audience, resulting in higher rates of
user engagement and sales conversions.
By using various methods such as cookies, monitoring user actions, and demographic
information, marketers can gather data on individual's online behavior and preferences. This
information is then analyzed to construct a user profile, allowing advertisers to adjust their ads
to match the user's interests and requirements.) and e-commerce platforms.

Value Proposition:
Nestle's value proposition is to provide high-quality and affordable food and beverage products
to its customers. The company's product portfolio includes several brands that are recognized
for their taste, nutrition, and convenience. Digitalization can help Nestle to enhance its value
proposition by improving the quality and safety of its products through better traceability,
monitoring, and compliance.

Channels:
Nestle's channels include various distribution channels such as retail stores, e-commerce
platforms, and direct sales. Digitalization can help Nestle to optimize its channels by improving
the efficiency of its logistics and distribution processes, and by providing better visibility and
control over its inventory.
Customer Relationships:
Nestle's customer relationships are based on trust, quality, and convenience. The company has
a strong brand reputation and customer loyalty. Digitalization can help Nestle to enhance its
customer relationships by providing better customer service through digital channels such as
chatbots, social media, and mobile apps.

Revenue Streams:
Nestle's revenue streams come from the sales of its food and beverage products. The company's
revenue model is based on volume and pricing. Digitalization can help Nestle to increase its
revenue streams by expanding its customer base through e-commerce platforms, and by
providing value-added services such as nutrition tracking and personalized recommendations.

Key Resources:
Nestle's key resources include its brands, manufacturing facilities, logistics network, and human
capital. Digitalization can help Nestle to optimize its key resources by improving its supply chain
planning and forecasting, and by leveraging data analytics to identify opportunities for cost
savings and process improvement.

Key Activities:
Nestle's key activities include product development, manufacturing, logistics, and marketing.
Digitalization can help Nestle to streamline its key activities by automating repetitive tasks,
reducing manual.