How do you

think
marketing
might change
in the future?
 1.PRESENTATION
While marketing literature is
largely concerned with
optimal marketing techniques
and strategies to maximize
customer value and capture
value in return, little focus is
on potential shifts in
marketing ahead. How will
marketing change in the
future? Are there major
changes awaiting us for which
we should prepare?
2.The Customer as the
Constant in Marketing :
The one factor that continues to shape
the future of marketing is the
customer. Despite potential changes in
marketing, the customer will stay in the
center of all strategies and efforts.
However, consumer needs are
changing everyday and continually
become more sophisticated. When
seeking an answer to the question how
will marketing change in the future, this
is certain: the consumer continues to
be at the center, but consumer needs
and expectations become more
complex
3.Focus on Customer Service :
The customer wants more information,
assistance and support – fulfilling his
increasingly sophisticated needs and
expectations. For that reason, there
will likely be a stronger focus on
customer service in the future.
Assisting the customer in any way and
accompanying him over the complete
lifecycle is more important than ever.
Instead of a single sale, a customer
experience is aimed to be sold to the
customer. Keeping the customer for a
longer period than just one purchase is
increasingly focused on
4.Marketing-Insider :

A. Marketing Explained :
HOW WILL MARKETING CHANGE IN
THE FUTURE? – MAJOR CHANGES
AHEAD?
written by Maximilian Claessens
23rd January 2019 3319 views
How will Marketing change in the
Future?
While marketing literature is largely
concerned with optimal marketing
techniques and strategies to maximize
customer value and capture value in
return, little focus is on potential shifts
in marketing ahead. How will marketing
change in the future? Are there major
changes awaiting us for which we
should prepare?
B. Contents :
The Customer as the Constant in
Marketing
Focus on Customer Service Technology
Communication Increased
Personalization and Targeting
The Customer as the Constant in
Marketing
The one factor that continues to shape
the future of marketing is the
customer. Despite potential changes in
marketing, the customer will stay in the
center of all strategies and efforts.
However, consumer needs are
changing everyday and continually
become more sophisticated. When
seeking an answer to the question how
will marketing change in the future, this
is certain: the consumer continues to
be at the center, but consumer needs
and expectations become more
complex.
C. Focus on Customer
Service :
The customer wants more information,
assistance and support – fulfilling his
increasingly sophisticated needs and
expectations. For that reason, there
will likely be a stronger focus on
customer service in the future.
Assisting the customer in any way and
accompanying him over the complete
lifecycle is more important than ever.
Instead of a single sale, a customer
experience is aimed to be sold to the
customer. Keeping the customer for a
longer period than just one purchase is
increasingly focused on.
D. Technology :
In order to bind the customer to the
firm over the complete lifecycle, it is
crucial to understand what the
customer wants and how needs evolve.
Advancements in technology help
marketers to better understand the
consumer journey. Many people
panicked when they returned to
Facebook to see an ad on just what
they had been searching for in Google,
but technological advancements like
this are only a part of what we may
expect for the future. Artificial
Intelligence is already in play, however,
it will get much stronger. Using AI,
customer engagement and service will
increasingly be automated to assist
individual customers at any time.
E. Communication :
Answering how will marketing change
in the future certainly involves thinking
about communication. With advances
in AI, also the manner in which people
receive assistance will evolve. People
now use their phones and devices to
type in what they want and what they
want to do. With the introduction of
Siri, Google Assistant, and Amazon
Echo, we have seen how easy it can
become to seek support. Clearly, this
was only a first step – we will see it
everywhere and in a much more
advanced way in the future. This
introduces a completely new way of
communication , and promises a strong
marketing channel to reach out to
consumers and engage in
multidirectional communication.
5.Increased Personalization
and Targeting :
Marketers in the past used to do
research about a target group. They
would then develop a style of
communication and send out a
message to the target group.
Conversion rates were clearly not
always satisfying. The Internet has
already allowed us to get a little closer
to what consumers want, and therefore
offers the ability to target groups in a
much more narrow manner. With tons
of information about individuals’
interests, habits and demographics,
targeting becomes increasingly easy.
And if there is one thing certain in how
will marketing change in the future, it is
that we will be more and more able to
collect increasingly detailed data about
the consumer’s interests, preferences
and behaviors. This is perfect
information for personalized
marketing. It is almost certain that
marketing will become much more
personalized as a consequence.
 6.Conclusion :
Hence, we conclude that it is difficult to
accurately predict what social networks
will be like 10 years from now. But it
will most likely be more interactive,
and will rely on virtual reality to create
a realistic social experience for its
users. On the other hand, there are
problems that social networks will face
in the coming years, especially the
issue of privacy. There has become a
great concern among many users of
those networks about the misuse of
their personal information and selling it
to third parties, and we do not know
how this will affect the future of these
networks.
 ADDRESSES
1.PRESENTATION :
2.The Customer as the Constant in
Marketing :
3.Focus on Customer Service:
4.Marketing-Insider :
A. Marketing Explained :
B. Contents :
C. Focus on Customer Service :
D. Technology :
E. Communication :
5.Increased Personalization and
Targeting :
6.Conclusio
 ISGI MARRAKECH

CC BY-SA

ANGLAIS TECHNIQUE
GE :113
STAGIER :
Mouhcine
LAGHFIRI