Exposés corpo world 

1. Alcohol in Mexico

Mexico : ≠ brand that produce tequila

Some of the largest country IN Latin America

Mexico is a political force

Economics booms but decline in the middle and small classes

Cost of living: affordable but healthcare depends on the region

High cost of living in some places

Targeted sector: alcohol

Symbol of the country especially with tequila
Important in the Mexican economy
World’s leading producers of tequila: wide variety of product and brands
A Cultural heritage
Alcohol sector: beer production 93% of beverage sales
A major producer : the 4th one in the world
Largest exporter of beer
Beer export : 25% of export in Mexico
49.3% of all job generated in the industry of alcohol

Jose Cuervo company since 1758

In the 1880’s tequila imported in the US
Tequila was created in Mexico

Business in Mexico :
Time : precepted differently 8am to 6pm ???
Open on Saturdays
Relax sense of time

Relationships are really important : pauses to just talk with colleagues in a personal vision
and professional too

2. Italy luxury market (fashion)

Cost of living: 4th cheapest country in Western Europe, high pubic debt

Housing : people own a house instead of rent one

Medical care: world’s best public health system

More investment since the pandemic
Social security
Covered by SSN (maternity, dental care…)

Why Italy: fashion impact, culture heritage

Why luxury in fashion: paris fashion week, Milan fashion week

Sector specifities: high quality fabrics

Heritage: brands have a long history that reflect in their designs
Prestige, design, elegant and timeless designs
Popular tourist destination
Italian luxury: ability to innovate and stay ahead of trends.

Prada, Versace: shares not publicly traded

Limited access to capital
Private companies are subject to regulations.
Variety of management structure depending on the size and the type of the business

Two main groups : LVMH/ KERING

Professional work world : family time really important, status have to be respected

3. Canada and real estate

Canada’s real estate company : large corporate group

Large revenue, many employees, diverse business operations