CREATING

COMPETITIVE
ADVANTAGE
 WHAT IS COMPETITIVE
ADVANTAGE?
Anything that gives a company an edge
over its competitors, helping it attract
more customers and grow its market
share.
 The purpose of having a
competitive advantage is to
distinguish a company from its
competitors by offering
something different and of
superior value to its customers.
 FOUR METHODS
1. COST LEADERSHIP
OF
• advantage occurs when a
business is able to offer the
COMPETITIVE
same quality product as its ADVANTAGE
competitors, but at a lower price.
 FOUR METHODS
2. DIFFERENTIATION OF
• Business that differentiate
themselves typically look for
COMPETITIVE
one or more marketable ADVANTAGE
attributes that they have that
can set them apart from their
competitors
 FOUR METHODS
3. DEFFENSIVE STRATEGY OF
• it allows the business to further
distance itself from its
COMPETITIVE
competition by, in some sense, ADVANTAGE
maintaining a competitive
advantage it has gained
 FOUR METHODS
4. STRATEGIC ALLIANCES OF
• are more along the lines of joint
ventures that businesses use to
COMPETITIVE
pool resources and gain ADVANTAGE
themselves exposure at the
expense of other competitors
not in the alliance
MAINTAINING
COMPETITIVE 1. INVEST IN YOUR EXPERTISE
• Choose a specific expertise
ADVANTAGE
and focus on developing it.
Rather than trying to be the
best at everything, try to be
the best at one thing (or two
or three, max).
MAINTAINING 2. PICK YOUR BATTLES
COMPETITIVE • While it's important to choose

ADVANTAGE your areas of expertise, it's

equally as important to
choose whom you work with.
The idea is to work not just with
any client, but only the ones
you know you are best
MAINTAINING
3. COMPETE AGAINST YOURSELF
COMPETITIVE
• you should challenge yourself
ADVANTAGE to improve each day
• learn from your successes
and failures so you can
double down on your success
and maintain a sharp
MAINTAINING
COMPETITIVE 4. SHARE YOUR SECRETS AND
SUCCESSES
ADVANTAGE • sharing some of your
valuable secrets can be a
great strategy to force you to
develop new ones
MAINTAINING 5. KEEP INNOVATING
• this gives you the confidence
COMPETITIVE
and the intuition to adjust each
ADVANTAGE
time you face a new challenge,
because things never happen
the same way twice
• you always need to be able to
adapt knowledge to new
 These advantages allows a
business to attain and maintain
stronger profitability, a better
growth profile, or increased
customer loyalty. A competitive
advantage is often referred to as a
“protective moat.”
 THANK YOU!
Abella, Niño Louise Banogon, Aaron James
Acol, Christian Carupo, Jason Carl
Alabastro, Cris Chile Egera, Katherine
Anlap, Gabriel Cimafranca, Jeyford
Balbon, Mixie Pritch Honculada, Charlie