Contents Our Mission Statement

Contents 02

Mission Statement 03 We goal is to promote the health and athleticism of women

across the world.
Company Guidelines 05
Our clothing line has brought together a community of athletes
Color Logo 07
who value both their bodies and their minds. We have created
Brand Guidelines 08
an elaborate, modern world that revolves around the strength of
women and allows them to reach their fullest potential. However,
Type Guidelines 09 it isn’t without the support of them that we are able to achieve
such success in sharing our message. We are by no means a
Products 11 separated society, but rather a conjoined web of powerful indi-
viduals. Our brand is meant to essentially make one more intune
with who they are. We are merely the catalyst to jumpstart this
new adventure for them. The journey awaits.

Beaut – Brand style guide Page 2 Beaut – Brand style guide Page 3
 Company Guidelines

We love our consumers, and we only ask that they be respectful of our guidelines.

Do not use our brand logo for offbrand purposes.

Do not use our brand logo for design purposes without giving credit to the original company.

Logos must maintain the same color scheme of forest green, pale green, and greyhound.

Brands must maintain the same type scheme comparable to the ones used in this book.

“Beaut” may be referred to as “BT,” as this is the only acceptable shortened version of our brand.

Any visuals of “Beaut” must bear the logo name in the bottom right corner at all times and have our company’s

permission to be promoted.

Any changes to the brand logo must be approved first.

All clothing attire and items that bear our brand logo must be approved before being sold.

Any logo designs or company messages must be read before being sold.

Company Name – Brand style guide Page 4 Beaut – Brand style guide Page 5
 Color Guidelines

Forest Green Pale Green Greyhound

RGB: 31 81 40 RGB:113 137 116 RGB: 175 176 174

CMYK: 84% 41% 100% 43% CMYK: 58% 33% 57% 8% CMYK: 33% 26% 27% 0%

HEX: 1F5128 HEX: 718974​ HEX: AFB0AE​

Pantone: ​7483 C Pantone: 5625 C​ Pantone: Cool Grey 6 C​

Our base color is forest green. The accent color that we

choose to pair it with is pale green, but greyhound is our
generally neutral color choice.

Company Name – Brand style guide Page 6 Beaut – Brand style guide Page 7
 Brand Logo Type Guidelines
Title font: Bodoni 72 Smallcaps Book

ABCDEFGHIJKLMNOPQRSTUVW
XYZ
abcdefghijklmnopqrstuvwxyz

Headed font: Georgia

ABCDEFGHIJKLMNOPQRST
UVWXYZ
abcdefghijklmnopqrstuvwxy

Body font: Acumin Variable Concept

ABCDEFGHIJKLMNOPQRSTU
All colors from the selected color pallette may
be used for this logo. However, they may only
For titles and type-face logos, use Bodoni
72 Smallcaps Book. VWXYZ
be used together when apart of the back-
ground. The logo itself may only be forest green,
For headers and subtitles, use Georgia.
For large bodies of text, use Acumin abcdefghijklmnopqrstuvwxy
white, or black. The forest green logo should Variable Concept.
be a stand alone and should not have a colorful
circle behind it.
Beaut - Brand style guide Page 8 Beaut – Brand style guide Page 9
spire Motivate In
Products

Power Strength
Core Mind Win
Company Name – Brand style guide Page 10 Beaut – Brand style guide Page 11
 Products

Beaut – Brand style guide Page 12