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  • 1666259048402

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    zaki Tita
    5 views10 pages
    The document discusses updating a company logo to maintain brand equity while allowing for change. It recommends keeping the same colors but with different saturations, as the colors are most recognizable to represent the brand. Various logo combinations and color options are presented for flexibility in the new visual identity.

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    The document discusses updating a company logo to maintain brand equity while allowing for change. It recommends keeping the same colors but with different saturations, as the colors are most recognizable to represent the brand. Various logo combinations and color options are presented for flexibility in the new visual identity.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    5 views10 pages

    1666259048402

    Uploaded by

    zaki Tita
    The document discusses updating a company logo to maintain brand equity while allowing for change. It recommends keeping the same colors but with different saturations, as the colors are most recognizable to represent the brand. Various logo combinations and color options are presented for flexibility in the new visual identity.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    First, what should we keep from the old logo

    to maintain the brand equity?

    It must change

    It must change

    Same with different


    saturation.

    Based on my research, we have to keep the same colors with different saturation to
    maintain the brand equity because the brand is first recognized by them.
    Inspiration.
    Different logo combinations.
    These are the different combinations of our logo to give it more flexibility.
    Colors.
    The blue is the pricipal color in the The second principal color, but
    visual identity and 90٪ of the identity must be limited in using.
    must be with it.

    Dark Cornflower Blue Yellow Green Color Wheel


    #023E7D #38B000
    Always by your side.
    ‫راﺑﻂ اﻟﻤﴩوع ﻛﺎﻣﻼ‬
    ‫ﰲ اﻟﻮﺻﻒ!‬

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