Alfred Kelley

kelleyalfred760@gmail.com

(601) – 436 6938

WORK EXPERIENCE

Nov 2019 - May

2023

Senior Software Engineer | Longhorn Steakhouse

● Lead developer on a seven-person team working primarily in C#/LINQ/SQL
● Designed standardized API and infrastructure for third-party data integrations resulting in the successful implementation of
several third-party data integrations that are reliable, consistent, and scalable
● Primary developer on several adjacent systems to core HR system - including a calendaring application (C#/Blazor)
● Coordinated key stakeholder meetings across various knowledge domains in our organization in order to achieve desired
outcomes from both a educational and business perspective
● Primary architect of several third-party data integrations utilizing C#/ LINQ/SQL
● Managing partner for Business and System Applications
● Develop and maintain Azure Pipelines CI/CD environment

Feb 2015- Oct 2019

Senior Software Engineer | Altran North America

● Design and develop new modules for Patient Direction and Order Registration using C#, ASP .Net MVC
● Create new modules using .Net Core for Business Layer (Business Objects)
● Create REST services using ASP .Net Web API for transfer and manage data in SQL Azure DB
● Create, update Stored Procedures in order to insert/update/delete data in MS SQL DB
● Design and Develop Database objects, functions, tables, views
● Generating reports using SSRS in order to send email to customers
● Update web application using Asp .Net Core and AngularJS for showing order information
● Analyzing existing source codes, code review
● Testing by unit tests, working with QA team and bug fixing.
● Technologies: MS Visual Studio, C#, .Net Core, ASP .Net Core, ASP.NET MVC 4, Razor, SQL Azure, Entity Framework, HTML,
AngularJS, JSON, XML, SSIS, SSRS

April 2012 - Jan 2015

Software Engineer | HealthSTATS International Pte
Design and Develop Web Application using ASP .Net MVC for showing transaction charts
● Design and Develop WEB API services using OData for transfer and manage data in Azure Table Storage and local NoSQL DB
● Design and Develop Database (Raven DB, Azure Table storage) for storing transaction data
● Design project architecture tiers.
● Communicate with the project owner, business analyst.
● Technologies: MS Visual Studio, C#, VB .Net, ASP.Net MVC, WEB API, OData, JavaScript, Typescript, AJAX, Raven DB, Raven DB
SDK, Angular.js, HTML, CSS, MS Azure

April 2011 – March 2012

Recruiter/developer | Tutors with Computers
● Implemented the project using ASP.NET, C# and back-end database as Microsoft SQL Server 2005
● Developed C# components to implement the business logic, consumed instances of these using ASP.NET
● Used ADO.NET components such as Data Connection, Data Command, Data Readers, Data Sets and Data Adapter for database
connections and manipulations.
● Performed validations on Web Forms using .NET Validation Controls and also JavaScript
● Configured security features for the application using Form Based Authentication and Role Based Authorization using C# and
ASP.NET
● Extensively worked with Action Results, Action Filters, and Custom Action Filters, Routing etc.
 ● Used WPF, WCF for the interfaces to adapt to different screen resolutions with the use of device independent metrics.

EDUCATION

University of North Georgia

Bachelor of Computer Science (BCompSc), Computer science

CERTIFICATE

MCSA: Web Applications

MCSA: SQL 2016 Database Development
Microsoft Certified: Azure Solutions Architect Expert
MCSA: Microsoft SQL Server 2008 Certified Solutions Associate

SKILLS

C#, ASP.NET, .NET core, Blazor, WPF, DevExpress, Syncfusion, Entity Framework, .NET Framework, Model-View-
Controller (MVC), WinForms, Microsoft SQL Server, Object-Oriented Programming (OOP), Software Development Life
Cycle (SDLC), ASP.NET Razor, Multithreading, Angular, React, Typescript, JavaScript, reselect.js, styled-components

PROJECTS

Priceline (https://www.priceline.com/)
Worked on the frontend and backend as a full stack developer.

SOLUTION
• Priceline is a global booking & travel enterprise that wanted to build itself as a next-generation leader
• Worked with the Priceline.com product development and design team to create the Flight Finder API, a first-of-its-
kind in the travel industry. The Flight Finder application allowed users to search and book flights.

CHALLENGES
• Develop a website with a greater focus on customer experience
• Increase engagement and conversions through personalization
• Improve understanding of customers, considering decreasing in-person interactions
• Appeal to different customer needs by marketing various aspects of services with valid RTB’s
• Develop greater understanding of the sales funnel and what content encourages sales
• Consolidate multiple systems and microsites to develop a seamless and standardized brand experience and user
journey
• Create the missing user journey and brand story

EXPERIENCE
 • By arranging the reusable templates and components in different combinations, the publishing team has the
flexibility to make pages for any type of content while still maintaining branding and consistency across pages. The
templates even support responsive design for optimized display across all platforms, from desktops to mobile devices.
• Content can now be updated with ease, an important factor because Priceline often publishes time-sensitive
information.

Thinkfull (https://www.thinkful.com/)
Thinkful, a career accelerator education company, focuses on matching continuing education students with mentors
that are industry experts, leading the student to have true one-on-one learning. Thinkful wanted a partner to evaluate
their current admissions process and flow by providing them with an on-site Product Owner for 5 weeks.

SOLUTION
• Provided strategic consulting into areas of enhancement
• Generated a data model for future product
• Created a proposed feature list for discussion and prioritization for the key stakeholders
• Recommended building a framework for a product that will support the admissions counselors and speed up the
admission team
• Produced insights into areas of efficiency

CHALLENGES
The client had two primary challenges: a backlog of applications and a desire to better understand, and ultimately
improve, their admissions process. Through conversations with the client, it made sense to incorporate staff
augmentation to help the client best inform and advice on a final product solution.

Experience
• Integrated Customer Profile
• Automated Personalization
• Rules-based Targeting
• A/B Testing
• Multivariate Testing
• Adobe Experience Manager
• Sites
• Assets
• Marketing Reports and Analytics

DRI Global (Dynamic Resources) (https://www.drglobal.com/)

SOLUTION
Every year DRI completes over 8,500 projects around the globe, working for retailers, wholesale brands, fixture
manufacturers, and graphic suppliers. The products were built with the ability to be refined and updated, which is what
they continue to do to meet the needs of the business.

CHALLENGES
• Creating a single source of truth for the healthcare company’s digital assets
• Costs were high and the time to make changes to Assets & Sites was taking far too long

EXPERIENCE
 The first step in this engagement was gathering an understanding of DRI’s current workflow and where the existing
system was falling short. By conducting several rounds of stakeholder interviews and augmenting that data with a
company-wide survey, as well as in-depth competitor analysis, established a baseline for the design team.
Our architectural approach was a service-oriented architecture, beginning with API and Database setup, and leveraging
the .NET framework with Blazor. The front-end look and feel was developed with Blazor as a base, and extended to
cover custom visualizations as needed.

BASK DIGITAL MEDIA (http://baskdigital.com/)

CHALLENGES
• Target voters who can't be reached with traditional television ads through broadcast, cable, or satellite TV
• Gain insights into target audiences and improve awareness and support of ballot initiatives
• Deliver video to a wide variety of digital platforms and devices, including VOD, streaming services, Connected TVs.
And mobile apps

Royal DSM (https://www.dsm.com/)

SOLUTION
• Adobe Experience Cloud
Royal DSM is a global, purpose-led company in Health, Nutrition & Bioscience, applying science to improve the health
of people, animals and the planet. DSM’s purpose is to create brighter lives for all.

CHALLENGE
The major challenge was the cost of creating new websites and visual aids. They were too slow in getting to the market
for these websites, and the overall cost of Medical Legal Regulatory (MLR) reviews continued to go up. Something had
to change.

RESULTS
The client quickly realized the savings both in time and cost.
The plan based on the results now call for an early 2019 deployment to its global environment. Conservative estimates
for savings are up to $200,000 per website per year.
The MLR process will be more streamlined and efficient.

HMH (https://www.hmhco.com)
SOLUTION
• React, Node.js
Navigation system for HMH main website to organize and optimize the 30 disparate websites underneath the HMHco
umbrella, allowing a simplified user experience.

CHALLENGES
• Redesigning the homepage
• Reorganizing the product pages with a clean and constant navigation system.