CASE STUDY 5: A TALE OF

TWO CULTURES
1.
CASE STUDY 5: A TALE OF
TWO CULTURES
1.
 If your international firm were doing business in Asia, would you
feel partly responsible for these social trends? Is there anything that
your company could do to ease the tensions these cultures are
experiencing? Be specific.
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Our company has no direct impact in the changing social trends
happening in Asian countries. There are steps we could take to help
create a Segway between many of the social and cultural changes
occurring.
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As an American company operating in a foreign nation, it is our
intention to assimilate with the local culture of that nation not
change it. The Marketing and advertising done in Asian countries
should reflect the culture and values of that nation. Just like Coca-
Cola making their product sweeter for other markets. It is imperative
for our company to cater to a foreign market instead of influencing it
with Western culture. It is however, difficult to stop the spread of
Western culture to the Eastern world. Globalization and global
telecommunication have made the spread of information virtually
unstoppable, and make it possible to access information all over the
globe.
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To help preserve the local culture of our host nation, we want our
employees to display the local culture with the way they act and
dress. Language is the primary barrier when conducting business in
foreign nations. Even though English is the lingua franca of the
international business world, it is a priority for our representatives to
learn the local language. By doing this, we could effectively bridge
the gap between the changing social trends that are occurring and
upholding their traditional values.
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