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want to become?” A clear vision managers as possible should have input into
● Becoming the Best Digital Content Provider to Lead the Internet and Mobile Markets
The Korean Wave has spread quickly throughout the world through new media platforms,
including YouTube, Facebook, and Twitter (4). SM Entertainment will share the ‘Made By SM’
content (2) with the entire world (3) and build a virtual community (8) for the global generation
(1).
SM ENTERTAINMENT MANAGEMENT MISSION
SM Entertainment will grow (5) into an entertainment group representing Asia through its
network of global affiliates (7), such as SM Entertainment Japan, SM Entertainment Beijing,
SM True, Dream Maker Entertainment, and SM Entertainment USA, and other entertainment
groups overseas.
SM ENTERTAINMENT MANAGEMENT PHILOSOPHY
The Future of Culture Technology! As a company that produces the best in cultural content and
entertainers by using state-of-the-art culture technologies, SM Entertainment aims to touch the
people’s hearts and promote Korean culture in every corner of the world with the goal of
contributing to national economic growth and a more affluent life for everyone (6).
Overall, SM Entertainment's vision and mission are in line with the principles contained in
Fred David's book on Vision and Mission Analysis. It's just that in the SM Entertainment
mission there is a lack of the 9th component - Employees.
Thank You
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