NAME: JESSE ADRIAN DIAMONON

SECTION: BSTM-202

PERFORMANCE TASK

Market Opportunity:

As 2022 gets underway and economic recovery from the pandemic continues,
restaurant owners are considering the best paths for the future of their
businesses. One of the most common problems in a fast food chain or other
restaurants is the long and slow progress of queue at the counter which
results in long waiting time of the people who wants to order.
High wait times typically result in lower restaurant sales. A 2018 study
discovered that cutting down on customer wait times can boost a restaurant's
overall revenue by 15%. In other words, providing speedy service can increase
sales. For a continuous, first-rate clientele experience, make sure your kitchen
is quick and your servers are prepared to receive orders. When things do get
behind schedule, it's beneficial to apologize for the inconvenience and let
customers know where they stand in the line.
Many large restaurant chains have successfully incorporated self-ordering
kiosks. While Chili's witnessed a 20% rise in dessert sales, McDonald's
reported an average 5% to 6% increase in sales. This is a result of changes in
consumer behavior, such as the fact that people are becoming accustomed to
the simplicity and speed of ordering food online and expecting the same
degree of control, customization, and choice while dining out in person.
Customers like millennial and gen Z were eager to use self-ordering kiosks,
according to a Tillster study. Of those customers, 65% said they would
frequent a restaurant more frequently if self-service kiosks were available, and
30% said they preferred to order from a kiosk over a cashier if the lines were
long length.
Kiosks are popular for several reasons, including: safety; convenience; and
customer preference. many businesses are recovering that’s why lot of
restaurants uses kiosk like KFC,MCDONALDS,WENDYS,BURGER
KING,SUBWAY and etc. this provide fast casual and sit-down restaurants with
the option to offer guests a way to order without the assistance of a server.
HYPOTHESIS/THEORY:
● In the kiosk sector, data science is crucial for businesses to remain competitive,
increase productivity, and improve consumer experiences. Kiosk operators may
make wise decisions and stay ahead of the curve in this fast-paced and dynamic
business by utilizing the insights offered by data analysis.
● Predictive analytics is one method of implementing data science in the kiosk
industry. Owners of kiosks can spot trends and forecast sales by examining past
sales data and consumer behavior patterns. For instance, they can predict seasonal
changes in demand or foresee which products would be in high demand at various
hours of the day.
● Utilizing business intelligence software is another method that data science is used
in the kiosk industry. This enables kiosk operators to monitor important
performance indicators including revenue, profit margins, and customer happiness.
They can rapidly spot areas where performance is lacking by tracking these
indicators in real-time and taking necessary corrective action.