Assignment: 1

Class: BBA
Semester: 8th (C)
Subject: Selling and Sales Management
Submitted To: Ma’am Saira
Submitted By: Abdullah Nawaz
Roll No: 14248
Q.1 Choose any organization of your choice and discuss its various
selling and sales management strategies. Comment on the
effectiveness of those strategies as well.
Ans:
Nike Inc. is a multinational corporation that designs, develops, and sells athletic
footwear, apparel, equipment, and accessories. Its products are sold globally and the
company has a strong presence in the sports industry. Nike's selling and sales
management strategies have been widely recognized for their effectiveness and have
contributed significantly to the company's success.
Selling and sales management strategies that Nike Inc. Uses:
1) Branding: Nike has built a strong brand image that resonates with customers.
The company's branding efforts focus on innovation, performance, and style,
which are attributes that are highly valued by its target audience.
2) Sponsorships: Nike sponsors high-profile athletes and teams, which helps to
increase brand awareness and promote its products. The company's partnerships
with athletes such as Michael Jordan, LeBron James, and Cristiano Ronaldo have
helped to position Nike as a leader in the sports industry.
3) E-commerce: Nike has a strong online presence and operates its own e-
commerce platform. This allows the company to reach customers globally and
provides a convenient way for customers to purchase its products.
4) Social Responsibility: Nike has made significant efforts to improve its social and
environmental impact. The company has implemented a range of sustainability
initiatives and has been recognized for its efforts to reduce waste and carbon
emissions.
5) Customer Relationship Management: Nike uses customer relationship
management (CRM) tools to track customer preferences and behavior. This
allows the company to tailor its marketing efforts and product offerings to better
meet the needs of its customers.

Effectiveness of nike’s strategies

Nike's selling and sales management strategies have been highly successful. The
company has consistently reported strong financial results and has a loyal customer
base that continues to purchase its products. Nike's branding efforts have helped it to
build a strong brand image and the company's partnerships with high-profile athletes
have helped to increase brand awareness.Nike Inc.'s selling and sales management
strategies have been highly effective and have played a key role in the company's
success.