SERVICE MARKETING.

SERVICE
MARKETING
PROCESS
B.Com-6th C
 1
SERVICE MARKETING
Understanding what service marketing
actually is.
 Service Marketing

1 STR ATEGI C PR O CES S .

St r a t eg i c pr o ce s s o f p r o m o ti n g a n d de l i v e ri n g
i n t a ng i ble s e r v i ce s t o cus to me rs.

DES I GNI NG S ER VI CE O F F E RIN GS TH A T

2 MEET CUSTO MER N EEDS
a n d deli v er i ng t he s e r v i ce s i n a wa y tha t
e x ceeds cus t o me r e xp e ct a ti o n s.

3 ADDRESSES U N I QU E CH A L L E N GE S SU CH
AS THE I NTA N GI B I L I T Y O F SE RV ICE S
their perishabil i ty a nd insep a ra bi li ty,
requiring strategies to co mmun i ca te va lue
and manage res ources eff e cti ve ly
 2
PROCESS OF SERVICE
MARKETING
The process and its importance.
Service Marketing
Process
Identifying value

Identifying customers

Creating value

Delivering & Communicating value.

Capturing & Sustaining value

 Importance
OF THE SERVICE MARKETING PROCESS.

Customer Service Design Relationship Continuous

and Promotion and
understanding building Improvement
development Communication
Helps in understanding the To foster customer This helps in making
loyalty and gain valuable Include advertising, social media
target customers. Development of services as necessary adjustments,
feedback marketing, content marketing,
per customer requirements enhancing service quality,
and more.

Page-2
 3
CONCLUSION
L e a r ni n g s .
 THE S ERVI C E MAR KET I N G P RO CE SS IS A
1 COMPREHE N S I VE F R AME WO RK
t ha t e ncompa ss e s v a r i o us s te p s a n d a cti v i ti e s to
e f f e ct i v el y ma r ke t a n d d e l i v e r s e rv i ce s to
cus t omer s.

BUS I NESSES CAN AL I GN TH E IR SE RV ICE

2 OF F ERI NGS WI T H CU S TO ME R
EXPECTATI O N S
This, in turn, leads to customer s at is fact ion, loyalt y,
and positive word-of-mouth

3 BUS I NESSES S U S T AI N L O N G- TE RM
SUCCESS I N T H E D Y N AMIC SE RV ICE
I NDUSTRY
By consistently improving and refining t heir s ervice
offerings
 Our Team

YAJAS BATRA SHREY KHURANA USAMAH AKIF YUVRAJ ARORA PIYUSH CHANDELIA
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