Syed Aveed Ali

SWEN-19111081 7B
Assignment # 02
Enterpenurship

Executive Summary: A brief overview of the water park, including its mission,
goals, and key features.
Industry Analysis: An examination of the water park industry, including market
size, trends, competitors, and opportunities.
Market Analysis: An analysis of the target market for the water park, including
demographics, psychographics, and geographic location.
Service or Product Line: A description of the water park's attractions, services,
and amenities.
Marketing and Sales: A description of the water park's marketing and sales
strategy, including advertising, promotions, and pricing.
Operations: A description of the water park's day-to-day operations, including
staffing, maintenance, and park policies.
Management and Organization: A description of the water park's management and
organizational structure, including key personnel and their roles and
responsibilities.

It is important to conduct extensive market research and financial analysis before

making a decision to open a water park. Additionally, it is important to have a
well-constructed business plan to secure funding and guide the ongoing operations
of the water park.
Financial Projections: A detailed financial plan, including projected income
statement, balance sheet, and cash flow statement. This should include projected
costs, revenue streams, and profitability.
Funding: Information on the water park's funding needs, including start-up costs,
operating capital, and future expansion plans. This should include information on
any potential investors or funding sources, such as loans or grants.
Appendices: Additional information that supports the information in the main body
of the business plan, such as market research data, resumes of key personnel, and
legal documents.
Introduction:
Water parks have become a popular destination for families, friends, and
individuals looking for a fun and exciting way to beat the heat. These parks often
feature a wide variety of water attractions, such as water slides, wave pools, lazy
rivers, and splash pads, as well as additional amenities such as food and beverage
options, cabanas and lounges, and retail shops. The water park industry is a
rapidly growing market, with an increasing number of water parks being built each
year. However, the business of a water park is also a capital-intensive, high-
maintenance and requires a high level of management and attention to detail to
ensure guest safety, satisfaction and the profitability. Before starting any new
venture, it's important to conduct thorough market research and to have a solid
business plan in place to help guide the development and operations of the water
park.