ICT as Platform for Change

Defining Advocacy

Empowerment Technologies
Senior High School Applied - Academic
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 How can you
explain the
quote --
To change
“what is” into
“what should
be”.

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Learning ● Define advocacy and
Objectives developmental communication
● Explain the importance of
At the end of the
lesson, you should
advocacy
be able to do the
following:
● Discuss how online platform
helps in an advocacy

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1. What topic best appeals to your interest?

1. In your own words, how would you define

your chosen topic?

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3. Based on your research or observations, what
are the common reactions or comments of the
netizens or the people about it?

4. Would you like to make a difference about it? If

yes, how? If not, why?
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What is
advocacy?

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 Advocacy
refers to a public activity by an individual or
group that promotes and seeks to address a
societal matter.

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 Advocacy happens when there is an initiative
to pursue the awareness of fellowmen.

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What is
developmental
communication?

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 Developmental Communication
is an approach that includes
the exchange of information processes
which promotes social developmental.

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 Developmental Communication encourages members
of the community to recognize, inform, and suggest
matters involving social issues.

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An advocacy becomes effective in
addressing social matters when
developmental communication
approach is strictly observed.

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 #LoveWins
Try to browse on your phones
for 10 mins and try to look how
it started, and what happened?

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 What do you think are the
other advocacies that should
surface at this present time?

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ICT as Platform for Change

Defining Advocacy

Empowerment Technologies
Senior High School Applied - Academic
 WE started by
asking:

To change
“what is” into
“what should
be”.

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What do you think will
happen if no one advocated?
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Learning
Objectives ● Identify recognized universal
advocacies
At the end of the
lesson, you should
● Assess the role of different
be able to do the advocacies in the society.
following:

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Have you
ever used
your voice
and
capability to
change
something?
How?

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Do these words
represent a specific
advocacy?

Are they all pointing

to one issue or not?

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Recognized There are social issues being
Universal addressed globally for the
Advocacies common good of the majority.

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Recognized Universal Advocacy

Advocacy against Poverty

Poverty is one of the major
problems in the society
making it the root of other
global issues.

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Recognized Universal Advocacy

Advocacy against
Environmental Issues
Climate change, pollution, and
waste production are some of
the environmental concerns
experienced globally making it
one of the pressing issues the
humankind has today.

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Recognized Universal Advocacy

Advocacy against
Social Stratification
Class and caste systems
affected by socioeconomic
factors have caused life
difficulty to those who are on
the lowest rank.

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Recognized Universal Advocacy

Advocacy against Gender

Inequality
A campaign that
acknowledges all gender
preferences to live equally
and receive equivalent
opportunities and
resources.
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Recognized Universal Advocacy

Advocacy on
Mental Health Awareness
Promotes realizations on
the well-being of individuals
and overcome the stigma
on mental illnesses.

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Recognized Universal Advocacy

Advocacy against
Corruption
A campaign that calls the
transparency on the
decisions and actions of the
government.

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Recognized Universal Advocacy

Advocacy against
Violence
Addresses brutality against
women, children, animals,
and even cyberharassment.

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What do you think are the other existing
advocacies related to those identified as
universally recognized?

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In your opinion, what is the root
of all societal issues?

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ICT as an Advocacy
and Communication
Platform

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Learning
Objective
● Specify how advocacy works
At the end of the ● Identify specific ict communication
lesson, you should tools for advocacy
be able to do the
following:

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How do you think ICT helped
to make this advocacy work?
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 How Advocacy Works

Organize Educate
ICT helps systemize ICT delivers
and compile academic contents
information and data provided by the
related to an advocates about
advocacy. their chosen societal
matter.
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 How Advocacy Works

Research Inform
ICT paves the way
ICT aids gathering
for awareness
and analysis of
across different
survey data that
generations,
may be helpful for
nationalities, and
the campaign.
places.
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 How Advocacy Works

Encourage Train
ICT stimulates and ICT supplies
motivates people instructional
because of the ease documents with the
that technology can various sources
offer in call-to- available for the
actions activities. advocacy.
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 How Advocacy Works

Lobby Action
ICT makes it possible for ICT pushes people to
ordinary citizens’ make a move for the
messages to reach the
common good
authorities of the
through its networks
government to persuade
for a certain thought. and users.

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ICT Advocacy Communication Tools

Social Media Networks

allows advocates to post their thoughts and
build networks online

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ICT Advocacy Communication Tools

Blog Sites
allows advocates to publish detailed contents
about their agendas and purpose

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ICT Advocacy Communication Tools

Video Hosting Platforms

used to broadcast campaigns digitally

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ICT Advocacy Communication Tools

Web Conferencing Sites

allows advocacy groups to tackle their plans
remotely

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ICT Advocacy Communication Tools

Printed Media
enables advocacy groups to carry out message to
people on-hand

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Tip

Spreading awareness is easier

when you use multiple mediums
in promoting an advocacy.

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 Bibliography

Breitrose, Prue. Chapter 30 Section 1. Overview: Getting an Advocacy Campaign Off the Ground. Community Tool

Box. Accessed June 13, 2020.https://ctb.ku.edu/en/table-of-contents/advocacy/advocacy-principles/overview/main.

Cruz, Angel. 3 Things Development Communication Is NOT. Edukasyon.ph, September 28, 2018. Accessed July 24, 2020 from

https://portal.edukasyon.ph/blog/3-things-development-communication-is-not.

Isidro, Pauline. The Use of ICT for Social Change. ICT for Advocacy, February 22, 2016. Accessed June 13, 2020 from

https://ictforadvocacy.wordpress.com/.

LIST: Volunteer Organizations in Manila Where You Can Join. Philippine Primer, February 14, 2016. Accessed July 24, 2020 from

https://primer.com.ph/business/2016/02/14/list-of-volunteer-organizations-you-can-join-in-ph/.

What are the Sustainable Development Goals? United Nations Development Programme. Accessed July 24, 2020 from

https://www.undp.org/content/undp/en/home/sustainable-development-goals.html.

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ICT as Platform for Change

Defining Advocacy

Empowerment Technologies
Senior High School Applied - Academic
 • Define advocacy and
Learning developmental communication.
Objectives • Assess the role of different
advocacies in the society.
At the end of the • Relate the value of ICT as an
lesson, you should
be able to do the advocacy and communication
following: platform.

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 Revitalize Your Thoughts

What is the importance

of empathy in
promoting an
advocacy?

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 Wrap Up
Advocacy
promoting a movement for a certain cause.

Developmental Communication
strategic approach in exchange of useful
information.

Recognized Universal Advocacies Themes

are poverty, environment, gender, mental
health, corruption, and violence.
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 Wrap Up
Works of Advocacy
To Organize, Educate, Research, Inform,
Encourage, Train, Lobby, and Action.

ICT Advocacy Communication Tools

● Social Media Networks
● Blog Sites
● Video Hosting Platforms
● Web Conferencing Sites
● Printed Media
● Modern Media
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 Revitalize Your Thoughts

What are the roles of

the youth in building
our nation with peace
and equality?

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 Revitalize Your Thoughts

How can you describe

the patriotism of the
Filipinos in terms of
making a change?

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Lesson Identify four societal issues that
Exercise 1 are connected with one another.

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 Specify how your chosen advocacy
will represent the following:
➔ Organize
➔ Educate
Lesson ➔ Research
Exercise 2 ➔ Inform
➔ Encourage
➔ Train
➔ Lobby
➔ Action
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